1) One of the biggest causes of communication breakdown between generations is differences in vocabulary and how language is interpreted, made more complex by new communication tools.
2) Millennials vocabulary has been shaped by growing up with the internet, smartphones, social media, and reality TV, preferring brevity, visuals, and instant gratification.
3) To effectively communicate with millennials, brands and managers should make content short and sweet, visually appealing, relevant to millennial lifestyles and decisions, and include clear calls to action.