Enterprise Ireland Social Media Presentation

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Social media presentation for businesses targeting emerging markets

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Enterprise Ireland Social Media Presentation

  1. 4. The old rules don't apply anymore
  2. 6. The change has come. The revolution is here. . Are you ready?
  3. 7. <ul><li>23% of adults in Ireland use social networks </li></ul><ul><li>Are they talking about you? </li></ul><ul><li>More importantly..... </li></ul><ul><li>Do they even know you exist? </li></ul>
  4. 8.   CONVERSATION   START      A   
  5. 9. <ul><li>Word of mouth is the most trusted source of information </li></ul>
  6. 10.   An estimated $1.4bn will be spent by brands on WOM marketing in 2009
  7. 12. They will be friends With a person.
  8. 13. Start with the assumption that no-one wants to be your friend
  9. 14. Give people a reason to love you <ul><li>  </li></ul><ul><li>  Start hanging out with them </li></ul><ul><li>  </li></ul><ul><li>Start talking TO them, not at them </li></ul>
  10. 15. Be Original Be   remarkable
  11. 16. Why start something just because?                                  Do it because it's something you LOVE
  12. 18. Blogging can be frustrating
  13. 19. You may want to GIVE UP
  14. 26. Start a conversation
  15. 30. Ad Campaign Trade Publication In UK Or USA  €5000
  16. 31. TV Ad Campaign - €10,000+
  17. 32. Trade Show €5000-10,000
  18. 36. Build Community
  19. 37. Traditional Media
  20. 38. Sweet FA
  21. 39. Hard Work
  22. 40. Your Year

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