The Rise of the Universal Banker

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Presentation adaptation of the article "Bridging the Technology Gap: The Rise of the Universal Banker" on http://thefinancialbrand.com (full article: http://bit.ly/1yzunie). I created the presentation for 3 main reasons: 1. To practice presentation making skills; 2. To see how slideshare content spread works with built in analytics; 3. To contribute to the sharing of great and insightful articles on http://thefinancialbrand.com (Not sponsored in any kind :) The presentation was made with Keynote on Macbook Pro with some graphic added via Pixelmator. During my day work I explore ways of modern banking, look for best practices, adapt and measure the effectiveness of changes. My LinkedIn profile: https://linkedin.com/in/gubochkin Icons used in presentation: https://flaticon.com

Business

BRIDGENING the technological GAP THE RISE OF THE UNIVERSAL BANKER

ONLINE
BRANCH
Convenient
Efficient
…needs to keep up

• ISSUE
• QUESTION
• NEED
why does one come to the branch
when all transactions could be done on their own
Unsolved

what are the opportunities
what are the challenges
• SOLVER
• FOUNDER
• EXPERT
Expectations

Capable
Trained Flexible
SERVICE COUNSEL
UNIVERSAL
BANKER
Nimble
Knowledgeable Respectful

Features for customer
RIGHT TOOL
✓All information
✓Direct interaction
✓Expert guidance
Tools for banker
Being a great person is not enough anymore

Go paperless
✓Generate right
awareness
✓Send directly
✓Deepen
conversation
VS
• Generic
• Litter
• Is not on-demand
available to
customer

DIGITAL
PRESENCE
NOT WHAT YOU WANT TO SAY
WHAT DOES THE CUSTOMER
WANT TO HEAR
is it relevant?
Is it easy to find st uff?
Is it up-to-date?
is it easy
to take action?

THANK YOU
all you need to know about banking
https://TheFinancialBrand.com
Read the full article @ http://bit.ly/1yzunie
https://flaticon.com
amazing icons
https://linkedin.com/in/gubochkin
geeks out about modern banking & presentations

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The Rise of the Universal Banker

1. BRIDGENING the technological GAP THE RISE OF THE UNIVERSAL BANKER

2. ONLINE BRANCH Convenient Efficient …needs to keep up

3. MULTICHANNEL ATM CALL ONLY ONLY WEB ONLY BRANCH ONLY is the experience consistently GOOD? source: ClickFox © May 2014 The Financial Brand

4. • ISSUE • QUESTION • NEED why does one come to the branch when all transactions could be done on their own Unsolved

5. what are the opportunities what are the challenges • SOLVER • FOUNDER • EXPERT Expectations

6. Capable Trained Flexible SERVICE COUNSEL UNIVERSAL BANKER Nimble Knowledgeable Respectful

7. Features for customer RIGHT TOOL ✓All information ✓Direct interaction ✓Expert guidance Tools for banker Being a great person is not enough anymore

8. CUSTOMER ALREADY DECIDED Do you address customer’s specific situation? source: Gallup © December 2014 The Financial Brand CONSIDERING BUT NEED PROMPTING HADN’T CONSIDERED AT ALL

9. SATISFIED VS ENGAGED 45% will consider you next time 83% plus more likely to add products & services source: Gallup © December 2014 The Financial Brand

10. Don’t just t rack customer data • RECOMMEND • RESPOND • ADAPT “For example, a banker can see when a customer carries a high balance in a checking account and how they may be better served putting some of that money in a higher-yield instrument like a CD or a Money Market account.” source: http://bit.ly/1yzunie The Financial Brand CRM

11. Go paperless ✓Generate right awareness ✓Send directly ✓Deepen conversation VS • Generic • Litter • Is not on-demand available to customer

12. DIGITAL PRESENCE NOT WHAT YOU WANT TO SAY WHAT DOES THE CUSTOMER WANT TO HEAR is it relevant? Is it easy to find st uff? Is it up-to-date? is it easy to take action?

13. BOTTOM LINE: BRANCH EXPERIENCE CONSISTENT WITH DIGITAL “When the consumer comes through the doors, the universal banker is expected to quickly analyze the consumer’s needs, access their financial data and provide answers and solutions on the spot.” embrace the transformative power of technology to actually deepen relationships with consumers! source: http://bit.ly/1yzunie The Financial Brand

14. THANK YOU all you need to know about banking https://TheFinancialBrand.com Read the full article @ http://bit.ly/1yzunie https://flaticon.com amazing icons https://linkedin.com/in/gubochkin geeks out about modern banking & presentations

The Rise of the Universal Banker

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