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Team JOS-H
Jennifer, Ola, Skylar
Students and young
adults, who are yet
to find their passion
in life
They are not sure what to
focus on for their major or
their job, and end up
changing career paths or
college majors
?
H
ave
Addresses
U
se
The Problem
The Solution
The People
Hypothesis
We believe that people develop interests they
never knew they had by watching others work,
igniting their own passion.
Who We talked To
Students who are happy with their first chosen major
Current Students
Aidan Atman Asher
“Ever since I was little I enjoyed
building stuff, studying architecture just
seemed like the next logical step to take”
“ I discovered IXD through reading about
it on the internet, seeing others work on
bechance and then I designed a
few app’s before applying to CCA”
A Professional
Student Advisor
Jared
“Originally I studied graphic design, because that was
what my sister was studying, after working in the field I got
burnt out. I switched to advising because it allows me
to help others discover their own passion“
Professionals who changed their major/careers
Professionals Who Changed Careers
Sergio David
“When I graduated High School at
16 I didn’t know what I wanted to do. I knew
I was creative so I went into marketing but that didn’t
make me happy. Only after working in the field did I finally
discover IXD and decided to go back to school”
“Growing up I always liked to draw, so
when I graduated high school, marketing seemed
like the thing to do, only after working in the field and after the
economic collapse in 2008 did I rethink my life. I realized I wasn’t
fulfilled with what I was doing so I decided to take out more loans
and go back to school”
Students Who Changed Their Majors
Students who changed their major
"I wanted to create something that would actually be
functional. My internship... talked about social equity and
the environment. I was interested in learning more, so I
did some research and found out landscape architecture
has those elements involved."
"I was always interested in plants and marine life
growing up. After taking the horticulture class, I
realized I was more interested in plant restoration
rather than manipulation... did an internship in a
nursery which lined up more with what I wanted."
Allegra Siena
 Synthesis
Asher
Interaction Design Sophomore
Felt fear that if he won’t
like the major he would
have to transfer
In his discovery process he did
research using Quora, Wikipedia,
Medium to learn what IxD is and
what are other peoples
experiences.
Hoped CCA made some guide or
tutorial for future students
explaining what major is.
Because he did research on the
major, he was happy with it and
had a clear goal. This made him
feel that the first year was a waste
of time.
happy with his
chosen career path
Affinity Mapping
Timeline
Catalyst Discovery Influencers Action Change
Empathy Mapping
What We learned
Hypothesis
We believe that people develop interests they
never knew they had by watching others work,
igniting their own passion.
Hypothesis
We believe that people develop interests they
never knew they had by watching others work,
igniting their own passion.
Key Insights
What else can we learn from people who
are currently choosing their career path?
Thank you

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Interview synthesis

  • 2. Students and young adults, who are yet to find their passion in life They are not sure what to focus on for their major or their job, and end up changing career paths or college majors ? H ave Addresses U se The Problem The Solution The People
  • 3. Hypothesis We believe that people develop interests they never knew they had by watching others work, igniting their own passion.
  • 5. Students who are happy with their first chosen major Current Students Aidan Atman Asher “Ever since I was little I enjoyed building stuff, studying architecture just seemed like the next logical step to take” “ I discovered IXD through reading about it on the internet, seeing others work on bechance and then I designed a few app’s before applying to CCA”
  • 6. A Professional Student Advisor Jared “Originally I studied graphic design, because that was what my sister was studying, after working in the field I got burnt out. I switched to advising because it allows me to help others discover their own passion“
  • 7. Professionals who changed their major/careers Professionals Who Changed Careers Sergio David “When I graduated High School at 16 I didn’t know what I wanted to do. I knew I was creative so I went into marketing but that didn’t make me happy. Only after working in the field did I finally discover IXD and decided to go back to school” “Growing up I always liked to draw, so when I graduated high school, marketing seemed like the thing to do, only after working in the field and after the economic collapse in 2008 did I rethink my life. I realized I wasn’t fulfilled with what I was doing so I decided to take out more loans and go back to school”
  • 8. Students Who Changed Their Majors Students who changed their major "I wanted to create something that would actually be functional. My internship... talked about social equity and the environment. I was interested in learning more, so I did some research and found out landscape architecture has those elements involved." "I was always interested in plants and marine life growing up. After taking the horticulture class, I realized I was more interested in plant restoration rather than manipulation... did an internship in a nursery which lined up more with what I wanted." Allegra Siena
  • 10. Asher Interaction Design Sophomore Felt fear that if he won’t like the major he would have to transfer In his discovery process he did research using Quora, Wikipedia, Medium to learn what IxD is and what are other peoples experiences. Hoped CCA made some guide or tutorial for future students explaining what major is. Because he did research on the major, he was happy with it and had a clear goal. This made him feel that the first year was a waste of time. happy with his chosen career path
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Hypothesis We believe that people develop interests they never knew they had by watching others work, igniting their own passion.
  • 22. Hypothesis We believe that people develop interests they never knew they had by watching others work, igniting their own passion.
  • 24.
  • 25.
  • 26.
  • 27. What else can we learn from people who are currently choosing their career path?