Furniture market in china market brief

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Furniture market in china market brief

  1. 1. FURNITURE MARKET IN CHINA Market Brief Beijing Zeefer Consulting Ltd. October 2011
  2. 2. Authorized by:Beijing Zeefer Consulting Ltd.Company Site:http://www.Zeefer.orgOnline Store of China Industry Reports:http://www.AllChinaReports.comBeijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter,"Zeefer") provide this publication with the greatest possible care.Nevertheless, Zeefer makes no guarantee whatsoever regarding theaccuracy, utility, or certainty of the information in this publication.Further, Zeefer disclaims any and all responsibility for damages thatmay result from the use or non-use of the information in thispublication.The information in this publication may be incomplete and/or maydiffer in expression from other information in elsewhere by othermeans. The information contained in this publication may also bechanged or removed without prior notice.
  3. 3. About Zeefer ConsultingBeijing Zeefer Consulting Ltd. is a professional consulting firm focusing on providing Chinamarket research, China market entry strategy and industrial intelligence information services.ZEEFER was founded in 2002, located in Beijing, China.ZEEFER’s research service includes: CHINA MARKET ENTRY RESEARCHIt is market entry guidance for target products, providing essential China market information,assisting clients to enter China market and expand market share in China. This researchservice extensively covers main industry products and consumer products. CUSTOMIZED MARKET RESEARCHProviding on demand market research service, it is focusing on assisting clients to solve theindividual issues when they are interested in China market. Usually the research contentscovering product viability, competition analysis, market size, sales channel, administrationissues, market trends, industry policies, market entry issues, etc. CHINA IMPORTED AND EXPORTED COMMODITIES RESEARCHProviding import and export data analysis for target products, a direct view to describe importand export trend by plenty figures and tables. Contrasting the trade data in different countries,origins, destinations and trade modes. To discover the fact and reason behind the trendchanges. FINDING CHINESE PARTNERSTo assist clients in finding the right potential partners, connecting clients with potential buyers,distributors, agents, importers and exporters, administrative organizations and competitors inChina. CHINA INDUSTRY PROFILES500+ yearly updated industry profiles on 500+ Chinese industries. The profiles presentoverview for each of these industries by providing concise analyses and 3 years key data.These profiles reflect the position of foreign enterprises and show the regional differencesacross China in each of the industries. CHINA MARKET REPORTSThis series includes more than 200 market research reports on over 200 market sectors inChina. Contents of these reports consist of market size, market share & structure, hotdomestic regions, top 10 enterprises, import & export, key statistical data and industrystandards. All the market reports are yearly updated.For more information please visit:Company Site: www.Zeefer.orgChina Industry Reports: www.AllChinaReports.com
  4. 4. TABLE OF CONTENTFurniture Market in China...................................................................................................1Wooden Furniture Market in China....................................................................................4Bamboo & Cane Furniture Market in China......................................................................6Metal Furniture Market in China........................................................................................9Other Furniture Market in China......................................................................................13
  5. 5. www.AllChinaReports.com Industry Reports & Market Research FURNITURE MARKET IN CHINAAccording to Zeefer Consultings research report - China FurnitureMarket Report and calculated according to Zeefer China Market Sizeformula, China furniture market size in 2009 exceeded RMB 200 billion, agrowth of more than 20% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 1,000 foreign enterprises above designated size engagedin the furniture industry, accounting for more than 20% of all furnitureenterprises above designated size across China. These enterprisesachieved a sales revenue of more than RMB 95 billion in all, accountingfor more than 30% of the total sales revenue from all furniture enterprisesabove designated size across China. Foreign furniture enterprisesachieved a profit margin of more than 3%, almost same with the industryaverage, and they achieved a ratio of return on assets of more than 4%,lower than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the furniture industry achieved a sales revenue of more than RMB250 billion in all. They produced a total of more than 535,585,000 pieces offurniture, a rise of more than 2% in total production on a year-on-yearbasis. The total assets of all enterprises in the industry exceeded RMB 150billion, a rise of more than 10% on a year-on-year basis. On an annualaverage, employees in furniture industry were more than 945,000, adecline of more than 3% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size infurniture industry across China achieved a profit of more than RMB 10Beijing Zeefer Consulting Ltd. -1-
  6. 6. www.AllChinaReports.com Industry Reports & Market Researchbillion in all, a growth of more than 25% on a year-on-year basis. Onaverage, enterprises achieved a profit margin of more than 4%. In 2009,more than 950 enterprises in this industry suffered a loss.In terms of furniture import and export, in 2010, the value of importedfurniture products in China was more than USD 1 billion, and Japan,Germany and South Korea ranked top 3 as Origin of Imported Goods,imports from these top three origins added up to USD 821 million,accounting for more than 50% of the gross imports. In 2010, the grossexport of furniture products exceeded USD 30 billion, and USA, Japanand United Kingdom ranked top 3 as export destinations. Exports to thesedestinations added up to USD 15.3 billion, accounting for more than 40%of the gross export. Guangdong, Zhejiang and Fujian ranked top 3 asdomestic origins, exports from these origins added up to USD 22.1 billion,accounting for more than 60% of the gross export across China.In terms of the market share in China, top 10 leading enterprises infurniture industry won a market share of more than 7% in all in terms ofthe sales revenue, and the top leading enterprise gained a market share ofmore than 1% (source: data for 2008). In terms of the market position ofimported furniture products, in 2009, imported products won a marketshare of less than 4% in the furniture market across China.Data Source:China Furniture Market ReportRelated Industry Reports:China Furniture Industry ProfileChina Furniture Industry ProfileChina Wooden Furniture Market ReportChina Bamboo & Cane Furniture Market ReportBeijing Zeefer Consulting Ltd. -2-
  7. 7. www.AllChinaReports.com Industry Reports & Market ResearchChina Metal Furniture Market ReportChina Plastic Furniture Market ReportChina Soft Furniture & Glass Furniture Market Report中国家具業界レポートBeijing Zeefer Consulting Ltd. -3-
  8. 8. www.AllChinaReports.com Industry Reports & Market ResearchWOODEN FURNITURE MARKET IN CHINAChina wooden furniture market size exceeded RMB 100 billion in 2009, agrowth of more than 20% on a year-on-year basis, according to ZeeferConsultings research report - China Wooden Furniture Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 800 foreign enterprises above designated size engaged inthe wooden furniture industry, accounting for more than 20% of allwooden furniture enterprises above designated size across China. Allforeign wooden furniture enterprises achieved a profit of more than RMB1 billion in all, accounting for more than 10% of the total profit in thisindustry.In terms of the industry size, in 2009, enterprises above designated sizeinside the wooden furniture industry achieved a sales revenue of morethan RMB 150 billion in all. They produced a total of more than182,760,000 pieces of wooden furniture, a rise of more than 3% in totalproduction on a year-on-year basis. In the wooden furniture industry,more than 3,000 enterprises were above designated size, an increase ofmore than 20% on a year-on-year basis. On an annual average, employeesin wooden furniture industry were more than 570,000, a decline of morethan 3% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inwooden furniture industry across China achieved a profit of more thanRMB 6 billion in all, a growth of more than 20% on a year-on-year basis.On average, enterprises achieved a profit margin of more than 4%. In 2009,more than 550 enterprises in this industry suffered a loss. the percentageBeijing Zeefer Consulting Ltd. -4-
  9. 9. www.AllChinaReports.com Industry Reports & Market Researchof loss-incurring enterprises was higher than 15%.In terms of wooden furniture import and export, in 2010, the value ofimported wooden furniture products in China was more than USD 350million, and Italy, Germany and Vietnam ranked top 3 as Origin ofImported Goods, imports from these top three origins added up to USD195.3 million, accounting for more than 50% of the gross imports. In 2010,the gross export of wooden furniture products exceeded USD 15 billion,Guangdong, Zhejiang and Shanghai ranked top 3 as domestic origins,exports from these origins added up to USD 10.1 billion, accounting formore than 60% of the gross export across China.In terms of the market share in China, top 10 leading enterprises inwooden furniture industry won a market share of more than 8% in all interms of the sales revenue, and the top leading enterprise gained a marketshare of more than 1% (source: data for 2008). In terms of the marketposition of imported wooden furniture products, in 2009, importedproducts won a market share of less than 2% in the wooden furnituremarket across China.Data Source:China Wooden Furniture Market ReportRelated Industry Reports:China Furniture Industry ProfileChina Wooden Furniture Industry ProfileChina Furniture Industry Profile中国木製家具業界レポート中国家具業界レポートBeijing Zeefer Consulting Ltd. -5-
  10. 10. www.AllChinaReports.com Industry Reports & Market ResearchBAMBOO & CANE FURNITURE MARKET IN CHINAAccording to Zeefer Consultings research report - China Bamboo & CaneFurniture Market Report and calculated according to Zeefer ChinaMarket Size formula, China bamboo & cane furniture market size in 2009exceeded RMB 2 billion, a growth of more than 40% on a year-on-yearbasis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 20 foreign enterprises above designated size engaged inthe bamboo & cane furniture industry, accounting for more than 25% ofall bamboo & cane furniture enterprises above designated size acrossChina. These enterprises achieved a sales revenue of more than RMB 1billion in all, accounting for more than 30% of the total sales revenue fromall bamboo & cane furniture enterprises above designated size acrossChina. Foreign bamboo & cane furniture enterprises achieved a profitmargin of more than 4%, almost same with the industry average, and theyachieved a ratio of return on assets of more than 4%, lower than theindustry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the bamboo & cane furniture industry achieved a sales revenue ofmore than RMB 3 billion in all. The total assets of all enterprises in theindustry exceeded RMB 2 billion, a rise of more than 10% on ayear-on-year basis. On an annual average, employees in bamboo & canefurniture industry were more than 15,000, a decline of more than 3% on ayear-on-year basis.Beijing Zeefer Consulting Ltd. -6-
  11. 11. www.AllChinaReports.com Industry Reports & Market ResearchIn terms of industry profit, in 2009, enterprises above designated size inbamboo & cane furniture industry across China achieved a profit of morethan RMB 100 million in all, a growth of more than 60% on a year-on-yearbasis. In 2009, more than 15 enterprises in this industry suffered a loss.The industry average of the rate of return on assets was higher than 6%,and the rate of return on net assets was higher than 10%.In terms of bamboo & cane furniture import and export, in 2010, the valueof imported bamboo & cane furniture products in China was more thanUSD 1 million, Guangdong, Shanghai and Beijing ranked top 3 domesticdestinations in imports, and the value of imports in these three regionsadded up to USD 1.3 million, accounting for more than 90% of the grossimports across China. In 2010, the gross export of bamboo & canefurniture products exceeded USD 50 million, and USA, Singapore andThailand ranked top 3 as export destinations. Exports to thesedestinations added up to USD 25.3 million, accounting for more than 45%of the gross export.In terms of the market share in China, top 10 leading enterprises inbamboo & cane furniture industry won a market share of more than 50%in all in terms of the sales revenue, and the top leading enterprise gained amarket share of more than 9% (source: data for 2008). In terms of themarket position of imported bamboo & cane furniture products, in 2009,imported products won a market share of 0.2% in the bamboo & canefurniture market across China.Data Source:China Bamboo & Cane Furniture Market ReportRelated Industry Reports:China Furniture Industry ProfileBeijing Zeefer Consulting Ltd. -7-
  12. 12. www.AllChinaReports.com Industry Reports & Market ResearchChina Bamboo & Cane Furniture Industry ProfileChina Furniture Industry Profile中国竹·藤製家具業界レポート中国家具業界レポートBeijing Zeefer Consulting Ltd. -8-
  13. 13. www.AllChinaReports.com Industry Reports & Market Research METAL FURNITURE MARKET IN CHINAChina metal furniture market size exceeded RMB 45 billion in 2009, agrowth of more than 15% on a year-on-year basis, according to ZeeferConsultings research report - China Metal Furniture Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 250 foreign enterprises above designated size engaged inthe metal furniture industry, accounting for more than 20% of all metalfurniture enterprises above designated size across China. All foreignmetal furniture enterprises achieved a profit of more than RMB 1 billionin all, accounting for more than 35% of the total profit in this industry.Foreign metal furniture enterprises achieved a profit margin of more than4%, almost same with the industry average, and they achieved a ratio ofreturn on assets of more than 5%, lower than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the metal furniture industry achieved a sales revenue of more thanRMB 70 billion in all. They produced a total of more than 287,400,000pieces of metal furniture, almost same in total production on ayear-on-year basis. In the metal furniture industry, more than 1,000enterprises were above designated size, an increase of more than 15% on ayear-on-year basis. On an annual average, employees in metal furnitureindustry were more than 205,000, a decline of more than 4% on ayear-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inmetal furniture industry across China achieved a profit of more than RMB3 billion in all, a growth of more than 25% on a year-on-year basis. In 2009,more than 200 enterprises in this industry suffered a loss. and the lossBeijing Zeefer Consulting Ltd. -9-
  14. 14. www.AllChinaReports.com Industry Reports & Market Researchfrom them added up to RMB 225.7 million. The industry average of therate of return on assets was higher than 7%, and the rate of return on netassets was higher than 15%.In terms of metal furniture import and export, in 2010, the value ofimported metal furniture products in China was more than USD 150million, Shanghai, Sichuan and Liaoning ranked top 3 domesticdestinations in imports, and the value of imports in these three regionsadded up to USD 77.7 million, accounting for more than 40% of the grossimports across China. In 2010, the gross export of metal furnitureproducts exceeded USD 10 billion, Guangdong, Zhejiang and Fujianranked top 3 as domestic origins, exports from these origins added up toUSD 8.6 billion, accounting for more than 75% of the gross export acrossChina.In terms of the market share in China, top 10 leading enterprises in metalfurniture industry won a market share of more than 15% in all in terms ofthe sales revenue, and the top leading enterprise gained a market share ofmore than 7% (source: data for 2008). In terms of the market position ofimported metal furniture products, in 2009, imported products won amarket share of less than 3% in the metal furniture market across China.Data Source:China Metal Furniture Market ReportRelated Industry Reports:China Furniture Industry ProfileChina Metal Furniture Industry ProfileChina Furniture Industry Profile中国金属製家具業界レポート中国家具業界レポートBeijing Zeefer Consulting Ltd. - 10 -
  15. 15. www.AllChinaReports.com Industry Reports & Market ResearchPLASTIC FURNITURE MARKET IN CHINAAccording to Zeefer Consultings research report - China Plastic FurnitureMarket Report and calculated according to Zeefer China Market Sizeformula, China plastic furniture market size in 2009 exceeded RMB 2billion, a growth of more than 20% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 20 foreign enterprises above designated size engaged inthe plastic furniture industry, accounting for more than 20% of all plasticfurniture enterprises above designated size across China. Theseenterprises achieved a sales revenue of more than RMB 1 billion in all,accounting for more than 25% of the total sales revenue from all plasticfurniture enterprises above designated size across China.In terms of the industry size, in 2009, enterprises above designated sizeinside the plastic furniture industry achieved a sales revenue of more thanRMB 3 billion in all. The total assets of all enterprises in the industryexceeded RMB 2 billion, a rise of more than 3% on a year-on-year basis.On an annual average, employees in plastic furniture industry were morethan 10,000, a decline of more than 15% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inplastic furniture industry across China achieved a profit of more thanRMB 100 million in all, a growth of more than 40% on a year-on-year basis.In 2009, more than 15 enterprises in this industry suffered a loss. thepercentage of loss-incurring enterprises was higher than 10%. Theindustry average of the rate of return on assets was higher than 6%, andthe rate of return on net assets was higher than 10%.In terms of plastic furniture import and export, in 2010, the value ofimported plastic furniture products in China was more than USD 20Beijing Zeefer Consulting Ltd. - 11 -
  16. 16. www.AllChinaReports.com Industry Reports & Market Researchmillion, and Japan, USA and PRC ranked top 3 as Origin of ImportedGoods, imports from these top three origins added up to USD 10.4 million,accounting for more than 50% of the gross imports. Shanghai, Anhui andGuangdong ranked top 3 domestic destinations in imports, and the valueof imports in these three regions added up to USD 14.8 million,accounting for more than 70% of the gross imports across China. In 2010,the gross export of plastic furniture products exceeded USD 1 billion, andUSA, United Kingdom and Japan ranked top 3 as export destinations.Exports to these destinations added up to USD 523.9 million, accountingfor more than 40% of the gross export.In terms of the market share in China, top 10 leading enterprises in plasticfurniture industry won a market share of more than 40% in all in terms ofthe sales revenue, and the top leading enterprise gained a market share ofmore than 10% (source: data for 2008). In terms of the market position ofimported plastic furniture products, in 2009, imported products won amarket share of less than 7% in the plastic furniture market across China.Data Source:China Plastic Furniture Market ReportRelated Industry Reports:China Furniture Industry ProfileChina Plastic Furniture Industry ProfileChina Furniture Industry ProfileTop Seven Companies In Plastic Furniture Mfg. Industry In China中国プラスチック製家具業界レポート中国家具業界レポートBeijing Zeefer Consulting Ltd. - 12 -
  17. 17. www.AllChinaReports.com Industry Reports & Market Research OTHER FURNITURE MARKET IN CHINAChina other furniture market size exceeded RMB 30 billion in 2009, agrowth of more than 25% on a year-on-year basis, according to ZeeferConsultings research report - China Soft Furniture & Glass FurnitureMarket Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 200 foreign enterprises above designated size engaged inthe other furniture industry, accounting for more than 30% of all otherfurniture enterprises above designated size across China. All foreignother furniture enterprises achieved a profit of more than RMB 1 billion inall, accounting for more than 50% of the total profit in this industry.In terms of the industry size, in 2009, enterprises above designated sizeinside the other furniture industry achieved a sales revenue of more thanRMB 40 billion in all. They produced a total of more than 35,345,000pieces of upholstered furniture, a rise of more than 10% in totalproduction on a year-on-year basis. In the other furniture industry, morethan 700 enterprises were above designated size, an increase of more than25% on a year-on-year basis. On an annual average, employees in otherfurniture industry were more than 135,000, an increase of more than 2%on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inother furniture industry across China achieved a profit of more than RMB2 billion in all, a growth of more than 45% on a year-on-year basis. Onaverage, enterprises achieved a profit margin of more than 4%. Theindustry average of the rate of return on assets was higher than 6%, andthe rate of return on net assets was higher than 15%.Beijing Zeefer Consulting Ltd. - 13 -
  18. 18. www.AllChinaReports.com Industry Reports & Market ResearchIn terms of other furniture import and export, in 2010, the value ofimported other furniture products in China was more than USD 1 billion,and Japan, Germany and South Korea ranked top 3 as Origin of ImportedGoods, imports from these top three origins added up to USD 673.7million, accounting for more than 60% of the gross imports. Guangdong,Shanghai and Jilin ranked top 3 domestic destinations in imports, and thevalue of imports in these three regions added up to USD 599.4 million,accounting for more than 55% of the gross imports across China. In 2010,the gross export of other furniture products exceeded USD 6 billion,Guangdong, Zhejiang and Jiangsu ranked top 3 as domestic origins,exports from these origins added up to USD 4.2 billion, accounting formore than 65% of the gross export across China.In terms of the market share in China, top 10 leading enterprises in otherfurniture industry won a market share of more than 30% in all in terms ofthe sales revenue, and the top leading enterprise gained a market share ofmore than 6% (source: data for 2008). In terms of the market position ofimported other furniture products, in 2009, imported products won amarket share of higher than 14% in the other furniture market acrossChina.Data Source:China Soft Furniture & Glass Furniture Market ReportRelated Industry Reports:China Furniture Industry ProfileChina Soft Furniture & Glass Furniture Industry ProfileChina Furniture Industry ProfileTop Ten Companies In Other Furniture Mfg. Industry In China中国ソフト家具·ガラス家具業界レポートBeijing Zeefer Consulting Ltd. - 14 -
  19. 19. www.AllChinaReports.com Industry Reports & Market Research中国家具業界レポートBeijing Zeefer Consulting Ltd. - 15 -
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