The "Invasioni Digitali" workshop at the Digital Heritage conference in Marseille on october 28th, 2013. www.invasionidigitali.it

1. Digital Invasions
Co-creation of Cultural Value
Work of art by Fabrice de Nola

2. Culture Latin: cultura, lit. "cultivation”
Cicero:
"cultura animi” (cultivation of the soul)

3. "No culture can
live if it attempts
to be exclusive."

4. Why Open Content?
The Getty adopted the Open Content Program
because we recognized the need to share images of
works of art in an unrestricted manner, freely, so that
all those who create or appreciate art—scholars,
artists, art lovers, and entrepreneurs—will have
greater access to high-quality digital images for their
studies and projects. Art inspires us, and imagination
and creativity lead to artistic expressions that expand
knowledge and understanding. The Getty sincerely
hopes that people will use the open content images
for a wide range of activities and that they will share
the fruits of their labors with others.

5. The audience is dead – let’s talk
participants instead.
Jim Richardson

6. Source: Nina Simon The Participatory Museum

7. THE MANIFESTO

8. “We believe in new forms of
conversations and disclosure of
our artistic heritage never more
authoritative, conservative but
open, welcoming and innovative.”
Ph. Eli Brown on Flickr

9. “We believe in a new connection between
museums and participants based on the
active participations of people to the
production, creation and valorization of
culture.”

10. “We believe in new ways of experiencing
cultural sites, never more passive, where
knowledge will be built and not only
transmitted. Where the participant will
be involved and creating another form of
art.
Ph. By Fabio Nardella

11. “We believe in the opportunity of the
web and social media to break down all
the cultural barriers”
Ph. By hanspoldoja on Flickr

12. Now we know…

13. It’s possible!
It’s possible!

16. How does it work?
Ph. JD Hancock on Flickr

17. Wanna be an Invader?
Invaders at
the Castle
in Populonia

18. Find a group of Invaders!
The Invaders at the Castrum Vetus inLentini!

20. Bring ALL your friends!
Foto by Elettrix

21. Close your mouth, open your eyes.
My Mart Museum . . . by Daniela Bortolotti

22. Our weapons
Ph. 55Laney69 on Flickr

23. Tablets
Ph. Queulat00 on Flickr

24. Sorry…THESE Tablets!

25. Live the place your are invading!

28. Ignorance: there is a cure
Tipoteca Italiana- © Antonio Bellan - Concreate Studio®

29. Learn
Digital Invasions at Tipoteca Italiana

30. Culture is in th eye of the observer
The Invasion at the Fuseum Museum in Perugia

31. A kid explaining the invasion
in sign language

32. From the South…

33. ..to the Center…

34. …to the North!

36. Sono persone.
Be a Traveler, be an Observer.
Tell the world your story
Inspire the world with your story

37. La culture est en marche: rien ne peut
plus l'arrêter.
Freely adapted from Emile Zola
from Figaro, november 25th, 1897
Ph. Skippyjon on Flickr

38. Let’s invade
the
MuCEM!

39. Let’s invade!
www.invasionidigitali.it