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COMPANY
NAME
Entrepreneurship
can betaught.
The25,600 companiesstarted by
MIT alumni generate$2 trillion in
revenueand create3.3 million jobs.If
MIT wereacountry,it'd bethe11th
largest economy in theworld.
Becomeacitizen of this11th largest
economy! Join MIT in your
entrepreneurial journey.
entrepreneurship101.mit.edu
http://edx.org
@MIT15390x
Thisisentrepreneurship ? so don't
expect alecture.Every classsession
will bean in-depth and focused case
study of MIT entrepreneursfrom areas
asdiverseasmobileapplications,3D
printing,power electronics,
international development,and
watchmaking.
You will learn,through thestoriesof
MIT entrepreneurs,how to go from
ideaor technology to thenecessary
understandingof who and why will
want to buy your product.Course
assignmentswill bereal-lifeexercises
that will guideyou through aseriesof
concrete,practical,and effectivesteps
that will help you makeyour ideavery
real.
Prepareto havesomefun,too!
Studentswho receiveaverified
certificatein thiscoursewill beeligible
aone-year membership to AWS
Activate,which includes$1,000 in
AWSPromotional Credit alongwith
other perks.
Opportunity iseverywhere-
if you know whereto look.

2. ENTREPRENEURSHIP
102
Just asimportant asfindingyour
customer iscreatingagreat product
that will solvethecustomer?sproblem.
How will customersacquireyour
product?How will it solvethe
customer?sproblem?What valuewill
your product bring?What isyour
secret sauce?How do you stack up
vis-à-visthecompetition?
From fieldsasdiverseasvirtual
immortality,small businessmarketing,
urban design,languageeducation,
healthcare,and entrepreneur support
services,weusein-depth casestudies
of entrepreneursto examinehow they
developed their product concepts,
solved their customer?sproblem,
established aclear valueproposition,
refined their secret sauce,and
understood their competition.
Thejourney continues. Areyou with
us? Thecustomer iswaiting.
USER
INNOVATION
We?ll let you in on asecret.
Innovation isn?t confined inside
thewallsof research labs
swarmingwith PhDs.Moreoften
than not,innovation isabout
ordinary peoplesolvingproblems
that matter to them personally.This
could beyou.
Taught by Ericvon Hippel,the
foundingscholar of user innovation,
thiscoursewill help you think about
what problemsyou should chooseto
solveand how to shareyour
innovationswith others.
Youcan innovate.
ENTREPRENEURSHIP101
Many seemingly great ideasand technologiescometo asudden halt in thefaceof one
simple,inescapablequestion: "Who isyour customer?" Learn through thestoriesof MIT
entrepreneurshow to go from ideato thenecessary understandingof who will want to buy
your product.Courseassignmentsarereal-lifeexercisesguidingyou through concrete,
practical,and effectivestepsmakingyour ideareal.Join MIT in your entrepreneurial
journey asyou discover your startup'smost essential resource? thecustomer.
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