2. Date Footer 2
SCALE is founded by a group of extensively experienced professionals in different fields of the
logistics & supply chain.
The team comes with deep knowledge about logistics, with hands on long experience and state
of institutions committed to provide top notch advices to potential customers in all aspects of
the logistics & supply chain operations as well as getting involved with customers in projects
that could be a real drive for growth & making profits.
SCALE services market place in the areas of developmental, transitional and transformational
change through our bespoke training, mentoring & interventions.
Company Background
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SWIFT Group is one of the Egyptian Leading Companies in the Logistics field
for more than 20 years
SWIFT Group has an impressive success story during its history of having its
own companies or having many Joint ventures with top multinational logistics
firms Such as :
SCALE Founders
SWIFT Group
Orient Shipping Ltd
Licensed Shipping Agent
International Transport Services Ltd (I.T.S.)
International Freight Forwarder
Swift Trading Egypt
Import & Export Services
Major Share Holding
4. Date Footer 4
Alaa Abdellatif comes with more than 20 years hands on experience in global
logistics operations especially in the express industry.
Alaa was a key member of the senior management teams who lead the business for
two of the big international global logistics service providers TNT & FedEx in the area
of Middle East & Africa.
Alaa has accomplished senior executive with more than 15 years of sound
professional experience in leading operational logistics, high performing team
management & working towards exceeding productivity in order to achieve profit
targets in the transport, distribution and logistics industry.
Proven expertise in delivering complex & demanding service agreements while
demonstrating strong analytical, problem solving and decision making skills.
Alaa is holding master degrees in strategic supply chain management & business
administration in addition to PhD degree in medicine.
Management Team
General Manager
Dr. Alaa Abdellatif
5. Date Footer 5
Karim Yassin comes with around 8 years experience in logistics operations field at
multinational firms.
Karim started his logistics career at GlaxoSmithKline and then became a key
member of the GSK Logistics Control Tower project when moved to DHL Global
Forwarding and built up the business in Egypt till stabilized and grown up.
Karim joined Samsung SDS at 2013 with the start up phase in Egypt and share
with Samsung management team to build up the Logistics unit as Operations
Assistant Manager overcoming all the challenges and obstacles over the market.
Karim joined SCALE Logistics Powerhouse and start the new business model of LLP
and 4PL at Egypt which aim to help the Logistics market to be expanded and
improved, eliminating the challenges and non-efficient operations cost.
Management Team
Karim Yassin
Operation Manager
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SCALE Logistics Synergy Integrator (LSI)
SCALE
Business
Partners
Government
Service
Providers
Investors
Subject
matter
expertise
Strategic
Alliances
The core idea of founding SCALE
is to playa synergetic role by
creating a business link that
serve the customer’s needs to
the different powerful logistics
chain stakeholders able to
collaborate to transform a
business idea into a real
business opportunity.
7. Date Footer 7
• In short term: SCALE aims to position itself
as a market leader in providing innovative
value added services to the logistics
community.
• Long term: SCALE aims to be recognized as
the biggest national “Logistics Powerhouse”
can form an integral part of huge
investment opportunities in the field of
logistics & supply chain.
• We are journeying with our customers
from “where they are” to “where they
want to be”
SCALE Strategic Objectives
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Our Vision, Mission and Core Values
To be recognized as a leading
reliable 4PL (fourth party
logistics) services provider
sustainably works to help
companies to overcome their
supply chain challenges
through driving high
performance through supply
chain management
outsourcing and delivering
creative, practical &
innovative solutions.
Vision
To be our customers’ expert partner in
managing services, providing creative
solutions and delivering value and growth
from source to consumer.
To work with clarity & transparency to gain
full trust of the logistics stakeholders
including customers, business partners,
service providers, associates, strategic
alliances, investors & governmental
authorities.
We are committed to drive innovation in all
areas of logistics business in order to help
our customers lead their industries & to be
competitively positioned themselves within
today’s evolving market place.
Mission
Customer Focus
Expertise
Integrity& Compliance
People Engagement
Core Values
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Traits of SCALE Services
• SCALE services are group of affective
actions that consider time manner
• SCALE services provide cost effective
alternatives to obtain effective,
skillful & optimized operation.
• SCALE services are practical actions
that can be applied, implemented
and run smoothly and easily
• SCALE services are customized to
meet the specific needs of the
logistics & supply chain communities
for both existing and new emerging
businesses.
Tailored Practical
Effective
Cost
Efficiency
10. Date Footer 10
SCALE Scope of services
Logistics Operations
Services
4PL
Under 4PL umbrella
Shipping
Export/Import
Storing
Distribution
Order Management
Logistics Supportive
Services
Logistics Consulting
Contract Management
MILES
Training Program
SKILLERATERS
Recruitment Service
Logistics Knowledge
Gateway
SCALEOPEDIA
Egypt Logistics Access
On-line logistics information
LSPs services’ access
11. Date Footer 11
4PL (Fourth Party Logistics)
4PL (The Manager Of Other Service Providers)
A 4 PL presents a solution that incorporates the advantages of both outsourcing and
insourcing to provide maximum overall benefits of service improvement & cost reduction
A 4 PL partnership can help companies better understand, respond to, manage, and measure
challenges & changes –then adjust to keep their supply chain in tune by eliminating waste, reducing
costs, and operating at the optimum level necessary for the business.
The 4 PL is the conductor of the orchestra, making sure that all the instruments are playing along to
the same song sheet.
Where supply chain decentralization has become a preferred strategy for pulling product to demand
and reducing total logistics costs, the 4 PL is the logistics model of the future.
12. Date Footer 12
Why big companies might need a 4PL services?
To shorten order- to -delivery cycle time which will reflect positively on order–to-cash cycle length.
Order-to-cash cycles affect other areas of the company and can be one area where improvement can
free up cash to allow company to invest in important enterprise initiatives
Supply chain managed by 4 PL will generate substantial performance to enable company to achieve
more global growth & to be more faster in shifting revenue recognition points.
Companies wants to achieve global expansion by getting into markets they have not been in before
need flexible, effective & synergetic supply chain processes to be successful.
13. Date Footer 13
Why Companies may be interested in having 4 PL services
Company Needs
Organizations manage their logistics with the
modern concept of 4PL partnership are able to:
1. Gain better control of the logistics spend
and execution through a 4PL.
2. Increase profitability &increase margins to
make selling rates more competitive.
3. Invest in its core business to gain more
market share and open new markets.
4. Improve logistics performance by reducing
product life cycle & inventory carrying cost
and by fast reacting to trade swings.
5. Develop & maintain logistics capabilities
world class.
4PL Deliverables
1. Establishing a true understanding of how
supply chain machine works.
2. Find solutions to lean it out and optimize it.
3. Put measures and controls in place.
4. Identify problems & adjust the machine to
return performance to optimum level.
5. Best utilization of existing staff after being
well trained, highly qualified logisticians
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How SCALE can impact your business
• which will reflect positively on order–to-cash cycle length
Squeeze Order to Delivery
Cycle
• enable company to achieve more growth & to be more faster in
shifting revenue recognition pointsSubstantial Performance
• Which will help Companies to achieve organic growth
Flexible, Effective & Synergetic
Logistics Operations
• Control, maintain the logistics pressures items such as fuel price
fluctuations, capacity restrictions, market stock balanceOperation Pressures Control
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SCALE Methodology
Current State
diagnosis
Analysis Phase
Agree on Scope
Proposal for
SolutionsFinancial Approval
Implementation
Evaluation&
Sustainable
Improvement
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MARKETING PLAN
Target Market Segmentation
SCALE will target big & medium seized Local firms in different verticals
which may have one or more of the below criteria :
• Shift to logistics outsourcing strategy
• Having Logistics service problems
• Difficulty in controlling & managing Logistics Cost
• Looking to achieve integrity & transparency in bidding cycle
Targeted Verticals:
• Healthcare & Pharmaceutical
• Restaurants & Food services
• Retail & consumer goods
• Hi-Tech & Electronics
• Energy & Power
17. Date Footer 17
SCALE
SWOT Analysis
Strength Weakness Distinctive Competencies
Management team has :
Extensive hands on experience
in logistics business.
Broad knowledge in logistics
Presence in multinational
organizations
The company has a reliability in
ability to minimize its cost &
consequently reduce fees
charged to customers
Some of the key founders
are engaged in full time job
which limit SCALE to catch
available opportunities
Limited human resources to
provide services
Limited Budget
Core competencies in
management & consultants
Local presence and strong
networking with logistics
community
Hands on experience & pool of
expertise
18. Date Footer 18
SCALE
SWOT Analysis
Opportunities Threats Key Success Factors
Accelerated market growth in
logistics and supply chain
Tendency towards outsourcing
strategy in logistics
Egypt is one of the attractive
emerging markets for logistics
global players
National project of developing
Suez Canal area with related
logistics & value added projects
Well established, well known
& multi-national competitors
High barriers to entry
Lack of market awareness
about 4PL services
Country political &
economical situation
SCALE has a group of
knowledge based & rich
profile professionals.
Deep understanding of the
features of the local market as
well as features & standards of
the global market.
Team’s dedication.
New technology to raise
customer awareness
19. Date Footer 19
Events
• Quarterly Seminars with
Head of Logistics in big firms
• Induction training offers to
logistics staff
• Networking through
attendance of logistics public
events
Associates
• Build a solid relationship with
logistics & supply chain
related firms. (JSC)
• Start to have a link with
abroad organization
interested in providing 4PL
services (Accenture)
• Establishing a channel of
contact with consulting,
auditing firms as well as PE
Direct Sales
• Offering our services to client
directly through visits.
• Focus on the five pre-
determined verticals
• Enhancement of the Website
site to attract different
logistics stakeholders to
access SCALE web page
MARKETING PLAN
Execution & Implementation Summery
20. Date Footer 20
Events
• Quarterly Seminars with Head of
Logistics in big firms
• Induction training offers to logistics
staff
• Networking through attendance of
logistics public events
Achievements
• Finishing MILES brochures
• Finishing the contents of the four modules of MILES
BASIC
MARKETING PLAN
Execution & Implementation Summery
21. Date Footer 21
Associates
• Build a solid relationship with logistics
& supply chain related firms. (JSC)
• Start to have a link with abroad
organization interested in providing
4PL services (Accenture)
• Establishing channels of contact with
consulting, auditing as well as PE
firms
Achievements
• Establish relationship with JSC & Orient Express to
grasp any opportunity may require their contribution
• Waiting to finish the WEB site to start communication
with abroad organizations ( Target List is prepared)
• The same as above
MARKETING PLAN
Execution & Implementation Summery
22. Date Footer 22
Direct Sales
• Offering our services to client directly
through visits.
• Focus on the five pre-determined
verticals
• Enhancement of the Website site to
attract different logistics stakeholders
to access SCALE web page
Achievements
• Activity will be shown in next slide
• We have concluded a final format for introductory
presentation of SCALE
• A list per vertical is prepared, approached & visited
• We focused on e-commerce companies because of the
evolving phase of e-commerce in Egypt
• We have conclude the final shape of the WEB &
finished all the write ups (contents)
MARKETING PLAN
Execution & Implementation Summery
