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Journal of Foodservice Business Research
ISSN: 1537-8020 (Print) 1537-8039 (Online) Journal homepage: https://www.tandfonline.com/loi/wfbr20
Formation of Organizational Citizenship Behaviors
in Students Employed in University Dining Services
Impact of Manager and Co-Worker Behaviors
Swathi Ravichandran MBA, PhD & Shirley A. Gilmore PhD, RD
To cite this article: Swathi Ravichandran MBA, PhD & Shirley A. Gilmore PhD, RD (2007)
Formation of Organizational Citizenship Behaviors in Students Employed in University Dining
Services, Journal of Foodservice Business Research, 10:2, 19-50, DOI: 10.1300/J369v10n02_03
To link to this article: https://doi.org/10.1300/J369v10n02_03
Published online: 08 Sep 2008.
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Formation of Organizational
Citizenship Behaviors in Students Employed
in University Dining Services:
Impact of Manager
and Co-Worker Behaviors
Swathi Ravichandran
Shirley A. Gilmore
ABSTRACT. Organizational citizenship behaviors (OCBs) have been
associated with consequences such as favorable performance evalua-
tions, improved organizational performance, and reduced actual em-
ployee turnover. The impact of managers and co-workers work
behaviors on the formation of OCBs towards individuals (OCBI) and
OCBs towards the organization (OCBO) in student employees was in-
vestigated in this study. Hierarchical regression results indicate that
there is a significant positive relationship between managers’ and co-
workers’ exhibition of OCBI, and student employees’ exhibition of
OCBI, after accounting for several control variables. Path analysis re-
sults indicate that exhibition of certain transformational leadership be-
haviors by managers indirectly impact exhibition of OCBO by student
employees. A weak, but significant, negative relationship was found be-
tween student employees’ exhibition of OCB and intent to turnover.
Managerial implications are discussed.doi:10.1300/J369v10n02_03 [Arti-
cle copies available for a fee from The Haworth Document Delivery Service:
Swathi Ravichandran, MBA, PhD, is Assistant Professor of Hospitality Manage-
ment, School of Family and Consumer Studies, Kent State University, 100 Nixson
Hall, Kent, OH 44242 (E-mail: sravicha@kent.edu).
Shirley A. Gilmore, PhD, RD, is Professor, Apparel, Educational Studies, & Hospi-
tality Management, Iowa State University, 31 MacKay Hall, Ames, IA-50011 (E-mail:
sgilmore@iastate.edu).
Journal of Foodservice Business Research, Vol. 10(2) 2007
Available online at http://jfbr.haworthpress.com
Ó 2007 by The Haworth Press, Inc. All rights reserved.
doi:10.1300/J369v10n02_03 19
1-800-HAWORTH. E-mail address: <docdelivery@haworthpress.com> Website:
<http://www.HaworthPress.com> Ó 2007 by The Haworth Press, Inc. All rights
reserved.]
KEYWORDS. Organizational citizenship behavior, transformational
leadership, OCB, university dining services, hospitality, OCBO, OCBI
INTRODUCTION
Research in organizational citizenship behavior (OCB) has been pop-
ular since 1983. OCB includes behaviors not required for the job, but per-
formed by employees to improve organizational effectiveness indirectly.
Organ (1988) identified five such behaviors; altruism, sportsmanship,
civic virtue, courtesy, and conscientiousness. OCB contributes to the
maintenance and enhancement of social and psychological contexts
supporting task performance (Organ, 1997). Theories underlying OCB
research include social exchange theory, norm of reciprocity, equity
theory, social learning theory, social information processing theory, and
leader-member exchange theory.
Past research shows antecedents of OCB include job satisfaction,
fairness perceptions, and organizational commitment. Transformational
leadership behaviors also have been identified as determinants of OCB
(Podsakoff, MacKenzie, & Bommer, 1996). However, research relating
transformational leadership and OCB is sparse in the hospitality indus-
try. Although research on consequences of OCB has been limited, such
outcomes as organizational effectiveness (MacKenzie, Podsakoff, &
Fetter, 1991) and improved customer perceptions of service quality
(Bienstock, DeMoranville, & Smith, 2003) have been identified.
Exhibition of OCB also could indicate a reduction in student em-
ployee turnover. For instance, Chen, Hui, and Sego (1998) found a
negative correlation between exhibition of OCB and turnover rates.
Employee turnover is a major concern of managers in various segments
of the hospitality industry. According to the Employment Policy Foun-
dation’s 2005 Fact Sheet, voluntary turnover for 12 months ending Jan-
uary 2005 was 44.9% for the leisure and hospitality sector compared to
the national average of 24% for all industries. According to the same
source, turnover costs in the hospitality and leisure sector was $6803
per employee in 2004. University foodservice managers employ a large
number of part-time student employees to provide flexibility in staffing
20 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
(Neumann, Stevens, & Graham, 2001). They rely heavily on student
employees to fill hundreds of part-time positions (Gray, Niehoff, &
Miller, 2000). Turnover, absenteeism, and lack of motivation were
identified as challenges facing managers of student employees (Bartlett,
Probber, & Scerbo, 1999).
Understanding formation of OCB in student employees may be vital
to solving turnover problems and improving operational effectiveness
of university dining services (UDS). Specifically, the impact of manag-
ers and co-workers on the formation of OCB in student employees were
addressed in this study.
LITERATURE REVIEW
Organizational Citizenship Behavior
Organ (1988) clarified that OCB includes behaviors that may or may
not result in a tangible return to the person who performs such behav-
iors. A continual demonstration of OCB over time may influence the
impressions that co-workers or supervisors develop about a certain em-
ployee. This impression may play an important role in future reward
considerations, such as a salary increase or a promotion. The author
stated that such returns from OCB are not contractually guaranteed by
any specific policies or procedures. They are at best probabilistic in na-
ture, uncertain of attainment, and at most, a deduction on the part of the
individual who contemplates such returns.
Williams (1988) stressed the need to differentiate between OCBs that
benefit the general organization and those that benefit specific employ-
ees. Williams and Anderson (1991) coined the term OCBO to denote
those citizenship behaviors that benefit the organization in general and
OCBI to denote those behaviors that benefit specific employees and
indirectly contributes to the organization. For instance, studies includ-
ing job satisfaction and commitment as antecedents are required to ex-
amine effects of the two antecedents on both types of OCB (OCBO
and OCBI) (Williams & Anderson, 1991). The authors indicated that
antecedents could be different for OCBO and OCBI. Both studies found
through factor analysis, that antecedents could be distinguished based
upon the target of behavior (individual or organization). Bolon (1997)
and Somech and Drach-Zahavy (2004) also found support for the
two-factor structure distinguishing between OCBO and OCBI.
Refereed 21
Transformational Leadership and Organizational Citizenship
Behavior
Bass, Waldman, Avolio, and Bebb (1987) defined transformational
leadership as the degree to which a manager is perceived as being char-
ismatic and intellectually stimulating and treating each subordinate as
an individual. A few studies have related transformational leadership
behaviors to exhibiting OCB by employees. Podsakoff et al. (1996)
concluded in a study involving 1539 employees and 1200 managers
representing a variety of industries that the “individualized support”
dimension of transformational leadership was positively related to
several OCB dimensions (altruism, conscientiousness, sportsman-
ship, courtesy, and civic virtue). The authors also found that leaders
who articulated a vision impacted an employee’s OCB (sportsmanship)
positively. In another study involving 988 salespersons for a large in-
surance company, MacKenzie, Podsakoff, and Rich (2001) validated
that transformational leadership influenced salespersons to perform
“above and beyond the call of duty.” In addition, transformational lead-
ership also had stronger direct and indirect relationships with sales per-
formance and organizational citizenship behavior when compared to
transactional leader behaviors.
Felfe and Schyns (2004) examined the relationship between self (em-
ployee)-rated transformational leadership and perceived transformational
leadership of the direct superior. The authors also examined whether
similarity of transformational leadership between an employee and su-
pervisor had any impact on organizational outcomes such as OCB,
commitment, and satisfaction. They concluded that employees who ex-
perienced dissimilarity showed higher OCB. Felfe and Schyns (2004)
suggested that a possible reason for this finding was that people who
rate their leaders differently than themselves could consider themselves
better models for their subordinates than their leaders, and they conse-
quently exhibit higher OCB to compensate for this perceived lack in
their leaders.
Based on theoretical discussions of Boal and Bryson (1988) and Yuki
(1989), Podsakoff, MacKenzie, Moorman, and Fetter (1990) stated that
more attention needs to be given to trust in the leader as a potential me-
diator variable of the effects of transformational leader behaviors on
various criterion variables. Organ (1988) observed, based on past em-
pirical research, that job satisfaction is an important determinant of ex-
hibition of extra-role behaviors such as OCB. Past empirical research
shows that transformational leader behaviors enhance employee satis-
22 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
faction. Based on these results, Podsakoff et al. (1990) tested the effect
of transformational leadership on OCBs with potential mediating ef-
fects of job satisfaction and trust in supervisor. The sample included
988 employees from a large petrochemical company. The researchers,
however, did not distinguish between OCBO and OCBI.
OCB Research in the Hospitality Industry
OCB research in hospitality is limited even though these behaviors
have been related to outcomes such as improved customer perceptions
of service quality and effective service delivery. (Bienstock et al., 2003;
Yoon & Suh, 2003). Hospitality segments represented in OCB research
are restaurants, travel, and resort. No article was found that studied
OCB in the context of UDS.
In a study involving travel agents and customers representing the
three largest metropolitan cities in Korea, Yoon and Suh (2003) exam-
ined the relationships of employees’ OCB with job satisfaction, trust
in manager, and customer’s perceived service quality in travel agen-
cies. Results showed that contact employees’ job satisfaction and
trust in manager had a significant positive relationship with the exhi-
bition of OCB and that their active engagement in OCB had a positive
relationship with customers’ perceptions of service quality. In another
study involving the travel and resort industry, Lester and Brower (2003)
investigated the influence of subordinates’ perceptions of their leaders’
trust in them on OCBs. Results demonstrated a positive relationship be-
tween felt trustworthiness and these dependent measures.
Most past studies focusing on OCB in the hospitality industry have
used the restaurant context. For instance, Stamper and Van Dyne (2003)
collected data from 257 employees and their managers in six restaurants
(two large chain restaurants, one large destination resort, and three
small family owned restaurants) to determine if there were differences
between part-time and full-time employees with respect to exhibition of
OCB. Results showed that part-time employees demonstrated less help-
ing behavior (altruism) than their full-time counterparts. The authors
also found that employees exhibited more helping behavior when the
restaurant culture was less bureaucratic. Management style and culture
at local and family owned restaurants were usually more personal and
less bureaucratic than at restaurants that were part of a large chain.
In a longitudinal study involving restaurant managers, employees,
and customers; Koys (2001) hypothesized that employee satisfaction,
organizational citizenship behavior, and employee turnover influence
Refereed 23
profitability and customer satisfaction. Results showed that unit-level
employee satisfaction, organizational citizenship behavior, and turn-
over during the first year predicted the second year’s unit-level profit-
ability. However, only OCB had a significant beta weight.
Theoretical Underpinnings
OCB research has been based on several theories such as social ex-
change theory, norm of reciprocity, equity theory, social learning the-
ory, and social information processing theory. The propositions guiding
this study are based on norm of reciprocity, social exchange theory, and
social learning theory.
Social Exchange Theory and Norm of Reciprocity
Gouldner (1960) suggested that, norm of reciprocity, in its universal
form, should satisfy two criteria: (1) individuals should assist those who
have helped them; and (2) individuals should not harm those who have
helped them. Blau (1964) introduced social exchange theory as an ex-
tension to the norm of reciprocity. He distinguished between two forms
of exchange in organizations, economic and social. Although reciproc-
ity in an economic exchange is defined clearly and usually short term,
reciprocity in social exchange is governed by the norm of reciprocity.
With social exchange, there is a general expectation of some future return
but its exact nature is definitely not specified in advance. Several past
studies (Eisenberger, Armeli, Rexwinkel, Lynch, & Rhoades, 2001;
Masterson, Lewis, Goldman, & Taylor, 2000; Wayne, Shore, & Linden,
1997) concluded that employees reciprocated in the form of OCB, for any
favorable treatment received from their organization and supervisor.
Keeping consistent with the argument made by Gouldner (1960) that the
norm of reciprocity helps maintain stability of social systems when lines
of authority are absent, employees may reciprocate to helping behaviors
of their co-workers (Deckop, Cirka, & Andersson, 2003).
Social Learning Theory
Bandura (1977) stated, “Learning would be exceedingly laborious,
not to mention hazardous, if people had to rely solely on the effects of
their own actions to inform them what to do. Fortunately, most human
behavior is learned observationally through modeling: from observing
others, one forms an idea of how new behaviors are performed, and on
24 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
later occasions, this coded information serves as a guide for action” (p.
22). The three distinguishing factors of social learning theory are: (a)
role of vicarious processes (i.e., modeling); (b) effects of covert cogni-
tive processes, and (c) effects of self-control processes (Bandura, 1969,
1977). Social learning theory has served as the theoretical foundation
for the technique of behavior modeling (Bandura, 1977; Manz & Sims,
1981), which is widely used in training programs.
Research Propositions
An illustration of the conceptual framework is available in Figure 1.
The propositions guiding this research are as follows:
1. Based on social exchange theory and the norm of reciprocity, a
positive relationship exists between student employees’ percep-
tions of manager’s OCBI towards students and student employ-
ees’ perceptions of self-exhibition of OCBI towards managers.
Effects of other antecedents of OCB, as identified by past re-
search, also were tested.
2. Based on social exchange theory and the norm of reciprocity, a
positive relationship exists between student employees’ percep-
tions of co-workers’ OCBI towards students and student employ-
ees’ perceptions of self-exhibition of OCBI towards co-workers.
Effects of other antecedents of OCB, as identified by past re-
search, also were tested.
3. Based on social learning theory, a positive relationship exists be-
tween student employees’ perceptions of manager’s exhibition of
transformational leadership behaviors (providing an appropriate
model, fostering the acceptance of group goals, and high perfor-
mance expectations) and student employees’ perceptions of self-
exhibition of OCBO. The mediating effects of job satisfaction and
trust in supervisor were tested (Podsakoff et al., 1990).
4. A negative relationship exists between exhibition of OCBI and in-
tent to turnover for student employees.
5. A negative relationship exists between exhibition of OCBO and
intent to turnover for student employees.
Rationale for the Study
Student employees at UDS may exhibit OCB because they wish to
impress their supervisors. If supervisors form favorable impressions
Refereed 25
about certain student employees, the result could be a promotion with
raises in base salary for such employees. Supervisors also may serve as
references during students’ job search processes. This could be another
motivation for student employees to exhibit OCB.
From anecdotal data, jobs held by students while pursuing their de-
grees often times serve as a springboard for obtaining full-time posi-
tions upon graduation. Hence, work behaviors students form while
employed in UDS may extend to jobs after graduation. This makes it es-
sential to study formation of OCB in student employees.
All past studies measured self-ratings or supervisor ratings of
OCB. No studies were found that measured an employee-rated OCB
for a supervisor. A literature search did not reveal any articles that in-
vestigated the relationship between transformational leadership and
26 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
FIGURE 1. Conceptual Framework Showing Influence of Supervisor and
Co-Workers Behaviors, and Transformational Leadership on the Exhibition of
OCB by Student Employees
OCB in hospitality. Studies related to transformational leadership
and OCB found in management literature also did not distinguish be-
tween OCBO and OCBI. Addressing consequences of OCB, the
present study was designed to investigate possible differences in
turnover intentions when part-time employees exhibit OCBO as op-
posed to OCBI and vice versa. The influence of OCBO on turnover
and OCBI on turnover were studied separately because the relation-
ship between OCBO and turnover may not be extendable to OCBI
and turnover.
METHODOLOGY
Subjects
Sample for the study included students who were employed part-time
(20 hours or less a week when classes are in session) in the UDS of a
four-year, public, land-grant university in the Midwestern U.S. Stu-
dents were employed in any of 21 dining locations on-campus and were
18 years of age or older as of the date the survey was administered. Din-
ing locations included cafes, bakeries, commissary kitchens, conve-
nience stores, food court, vending, and residence hall dining centers. A
most recent list of part-time student hourly employees was obtained
from the human resources office of UDS.
Measures
When the questionnaire was being developed, senior-level UDS
managers were consulted regarding questionnaire content. Respondents
were asked to indicate their level of agreement or disagreement with
each statement using a five-point Likert-type scale. Responses for the
Likert-type scale statements were coded as 1 = Strongly disagree, 2 =
Disagree, 3 = Neither Disagree/Agree, 4 = Agree, and 5 = Strongly
agree. Demographic questions asked included facility of employment,
hours of employment per week, interaction time with co-workers and
managers, age, ethnic background, major in college, and reasons for
employment. These were placed at the end of the questionnaire. The fol-
lowing measurement constructs were used in this study.
Refereed 27
OCBO and OCBI
A modified version of William and Anderson’s (1991) questionnaire
was used to measure student employees’ perceptions of OCBI exhibited
by their supervisor and co-workers. Items were modified to fit student
employee work behaviors, in order to measure employees self-ratings
of OCBO. Williams and Anderson (1991) distinguished between OCBI
and OCBO dimensions through exploratory factor analysis. A five-
point scale ranging from strongly disagree (1) to strongly agree (5) was
used to measure the constructs.
Employee Affect Towards Supervisor and Co-workers
A modified version of Wayne and Ferris’ (1990) liking for subordi-
nate instrument was used. Selected statements were modified to mea-
sure affect towards supervisor and affect towards co-workers. Past
studies (Bommer, Miles, & Grover, 2003; Wayne & Ferris, 1990) deter-
mined the instrument was reliable.
Transformational Leadership
A modified version of six-dimension, transformational leadership in-
strument used by Podsakoff et al. (1990) was used to measure leader-
ship behaviors. Three of six dimensions most applicable in the current
context were included, after conversations with UDS managers. These
dimensions are: providing an appropriate model, fostering the accep-
tance of group goals, and high performance expectations.
Trust in Supervisor
The trust in leader instrument (Podsakoff et al., 1990) that measures
trust and loyalty of the subordinate for the supervisor was used. The
Cronbach alpha for this scale ranges from 0.71 (Wong, Ngo, & Wong,
2003) to 0.90 (Podsakoff et al., 1990). Hence, a modified form of this
instrument was used to measure student employee’s trust in supervisor.
Job Satisfaction
Three items from Hackman and Oldham’s (1975) scale were used to
measure overall job satisfaction. In past studies, Cronbach’s alpha for
28 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
this scale has ranged from 0.76 to 0.88 (Ang, Van Dyne, & Begley,
2003; Feather & Rauter, 2004; Lester & Brower, 2003).
Intent to Turnover
Items for this scale were taken from several studies (Arnold &
Feldman, 1982; Camman, Fichman, Jenkins, & Klesh, 1979; Lum,
Kervin, Clark, Reid, & Sirola, 1998). Items measured employee’s
likelihood of looking for alternate jobs within and outside foodservice
and intent to leave the organization.
After the Institutional Review Board approved the study, the ques-
tionnaire was pilot-tested using part-time students (n = 10) employed
in the Food and Nutrition, and Patient Services departments at a uni-
versity hospital in Midwestern U.S. A paper-version of the question-
naire was mailed to students along with a cover letter explaining the
pilot study. The web version of the questionnaire was tested using stu-
dents (n = 50) from one class in the Hotel, Restaurant, and Institution
Management program at a Midwestern state university. Participants’
recommendations were incorporated into the final version of the
questionnaire.
Data Collection
Email addresses of the most recent list of part-time student hourly
employees (n = 849) was obtained from the human resources office of
UDS. A reminder email was sent to participants four days after the
first email. The body of the email explained benefits of the study, vol-
untary participation, and anonymity. A hyperlink to the survey also
was provided. If students chose to participate in the study, they could
access the web survey by clicking on the hyperlink. When participants
clicked on the submit button, responses were received directly by us.
Anonymity was ensured because managers of UDS did not have ac-
cess to responses. A total of 285 responses were received, a response
rate of 33.6%. In appreciation for participation, two $50 cash prizes
were given to participants selected in a random drawing.
Data Analysis
Statistical Package for the Social Sciences (SPSS) for Windows
Release 13.0 (2004) and LISREL 8.5 were used for data analysis.
Confirmatory factor analysis was conducted to determine discriminant
Refereed 29
validity of the OCBO and OCBI scales. Convergent validity of all scales
was determined by calculating Cronbach’s alpha. Nunnally’s (1978)
recommendations were used as a benchmark. Descriptive statistics cal-
culated included frequencies, means, and standard deviations.
Hierarchical regression analysis was used to test propositions 1 and
2. This technique was used to determine if co-worker and supervisor
exhibitions of OCBI towards student employees predict exhibition
of OCBI by student employees. Gender served as a control variable
for its possible effect on OCBI in both propositions 1 & 2 (Organ &
Ryan, 1995). Because numerous studies (Organ & Ryan, 1995,
Podsakoff et al., 1996) have suggested that supervisor-employee re-
lationship plays a significant role in the OCB process, affect to-
wards supervisor and affect towards co-workers also served as
control variables in propositions 1 and 2 respectively. Amount of
time spent with supervisor (co-worker for proposition 2), semesters
of employment with supervisor (only for proposition 1), age, appli-
cable reasons for employment, semesters of employment at UDS,
hours (per week) worked, ethnic background, education year, and
source of tuition served as additional control variables. Thus, gen-
der, affect towards supervisor, semesters of employment at UDS, se-
mesters of employment with supervisor, age, applicable reasons for
employment, amount of time spent with supervisor, hours per week
worked, ethnic background, education year, source of tuition, and em-
ployee ratings of manager’s OCBI were independent variables. Em-
ployee self-rating of OCBI towards manager was the dependent variable
for the first proposition. Gender, age, semesters of employment at UDS,
appropriate reasons for employment, affect towards co-workers,
amount of time spent with co-workers, hours per week worked, ethnic
background, education year, source of tuition, and employee ratings of
co-workers’ OCBIs were independent variables in testing proposition
2. Employees self-rated OCBI towards co-workers was the dependent
variable.
Path analysis was used to determine whether or not three dimen-
sions of transformational leadership, as identified in Podsakoff et al.
(1996), have a direct effect on employees’ self-rated OCBO scores. The
mediating effects of trust in supervisor and employee job satisfaction
between transformational leadership and OCBO scores also were tested
(Podsakoff et al., 1990). Correlation analysis was used to test relation-
ships between intent to turnover and OCBO and intent to turnover and
OCBI.
30 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
RESULTS
Demographic Characteristics and Descriptive Statistics
Demographic characteristics of respondents are in Table 1. Over
half of all respondents (58.3%) were female, and for almost half of re-
spondents (47%) the job at UDS was their first job in foodservice. Ma-
jority of respondents (83.5%) were Caucasians, and hence, “ethnic
background” was coded as “1” for Caucasians and “0” for all other cate-
gories.
Majority of respondents (52.6%) worked for various residential din-
ing centers on-campus. Respondents also reported that, on average,
they were responsible for 66.3% of their college expenses. Financial
sources to pay for college expenses included job(s), student loans,
scholarships and grants, and work study through the financial aid office.
The top three reasons for employment with UDS were “allows for a
flexible schedule” (86.3%), “lack of transportation to work off-cam-
pus” (71.6%), and “place of residence is close to work” (61.8%). The
average hourly rate was $10.20 with a range from $6.75 to $13.86. Sev-
enty-two respondents (26.5%) indicated that they were considering
quitting. The top four reasons for considering quitting included dislike
to be employed in foodservice, inability to keep up with school work-
load, finding another job related to major, and dislike for work hours.
Descriptive statistics of all measured constructs appear in Table 2.
Cronbach’s alpha was 0.62 for the student employee exhibition of
OCBO scale and 0.61 for the intent to turnover scale. These reliability
estimates are below the recommended level of 0.70 (Nunnally, 1978).
Hair, Anderson, Tatham, and Black (1998) stated that a Cronbach’s al-
pha of 0.60 was acceptable when most items in these two scales were
new and formulated specifically for the research context. Because sev-
eral items in the OCBO and intent to turnover scale were formulated
specifically for the UDS context and they are above 0.60, these two con-
structs were used in data analysis. The other scale reliabilities were
above the recommended 0.70 level.
Hierarchical and Stepwise Regression Results
The purpose of hierarchical regression was to determine whether
or not there was a positive relationship between manager’s exhibi-
tion of OCBI towards student employees and student employee’s
exhibition of OCBI towards manager, and co-workers exhibition of
Refereed 31
32 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
TABLE 1. Demographic Characteristics of Respondents
Refereed 33
TABLE 2. Item-Specific Descriptive Statistics and Reliability
OCBI towards student employees and student employee’s exhibi-
tion of OCBI towards co-workers. Two separate hierarchical re-
gressions were conducted to test these relationships. The
correlation between “age” and “education year” was .667 in both
models. In the manager model, there also was high correlation be-
tween “semesters employed at UDS” and “semesters employed
with supervisor.” However, these variables were included sepa-
34 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
TABLE 2 (continued)
rately in the model because the Variance Inflation Factor (VIF)
was below 4, indicating no multi-collinearity issues. Control vari-
ables were also somewhat different for the two regressions. Con-
trol variables for the first hierarchical regression that tested the
influence of manager OCBI towards student employee are shown in
Table 3. The second hierarchical regression tested the influence of
co-workers OCBI towards student employee. Affect towards manager
was replaced with affect towards co-workers, and interaction time with
manager was replaced with interaction time with co-workers. “Semes-
ters of employment with supervisor” was an additional control variable
while testing the influence of manager OCBI towards student em-
ployee.
Results of the two hierarchical regressions are in Tables 3 (influence
of manager OCBI) and 5 (influence of co-workers OCBI). The full
model in both regressions includes control variables and main effect. It
is interesting to note that affect towards co-workers (Table 5) was a sig-
nificant control variable but affect towards manager (Table 3) was not.
Another interesting finding was that education year was a significant
control variable in the co-workers hierarchical regression model but not
in the managers hierarchical regression model. “Semesters of employ-
ment with supervisor” was a significant predictor of student employee
exhibition of OCBI in the manager model.
Results from the full model shown in Table 3 show strong support
for the first proposition. Thus, when student employees perceive man-
agers as exhibiting OCBI towards them, student employees exhibit
OCBI towards managers. This relationship was in the expected direc-
tion (ß = 0.712, p < 0.05). In addition, the model R2 for the full model
was 0.572 compared to the model R2 with only control variables (R2 =
0.389).
Following hierarchical regression, stepwise regression was conducted
using variables from the full model of hierarchical regression. This was
done in the interest of parsimony. According to hierarchical regression
results shown in Table 3, of 13 independent variables, only two were
significant predictors of student exhibition of OCBI towards man-
ager. Hence, model R2 shown could be inflated. Results of stepwise
regression, showing significant predictors of student exhibition of
OCBI towards manager, are available in Table 4. In addition to the two
significant predictors identified by hierarchical regression, “education
year” was identified as a predictor by stepwise regression. The change
in model R2 was however, only 0.10 when “education year” was in-
cluded in Model 3.
Refereed 35
Similar conclusions also can be made regarding the relationship be-
tween student employees’ perceptions of co-workers OCBI towards
them and student employees’ OCBI towards their co-workers (Table 5).
There was a significant positive relationship between the two variables
(ß = 0.784, p < 0.05). Respondents worked, on average, with 10
co-workers. The full model R2 for the co-workers influence model was
0.778, indicating a 0.390 increase in percent of variance explained com-
pared to the model with only control variables.
As with the manager model, stepwise regression was conducted in
the interest of parsimony to identify predictors of student employee ex-
36 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
TABLE 3. Hierarchical Regression Results for Influence of Supervisor OCBI
hibition of OCBI towards co-workers. Results are available in Table 6.
After “education year” and “ethnic background” were included in the
model, model R2s went up only by .007 and .004, respectively. Stan-
dardized ßs also are low for these variables compared to other signifi-
cant predictors. Given results, Model 2 is the best model.
Path Analysis Results–Transformational Leadership and OCBO
An interpretation of various models used to examine the relationship
between transformational leadership behaviors and OCBO are in Table
7 along with chi-square scores and degrees of freedom (d.f.) of the mod-
els. Figure 2 shows results of differences in chi-square values and the
significance of difference scores (p-values) while examining the need
for various paths. This was done to determine the best model fit. Models
described in Table 7 are denoted in Figure 2 with M and a subscript of
the model discussed (example: MA for Model A).
Model A (MA in Figure 2) includes all direct and indirect effects of
the transformational leader behaviors on OCBO. Model B (MB), is sim-
ilar to Model A, but without direct effects from the three leader behav-
iors to OCBO. The chi-square difference between Model A and Model
B is a test to determine the need for direct paths from the three leader be-
haviors to OCBO. The difference score was 9.58, which was significant
Refereed 37
TABLE 4. Stepwise Regression Results–Predictors of Employee OCBI To-
wards Manager
(p < 0.05) at 3 degrees of freedom. Models C (MC) and D (MD) exam-
ined the need for indirect effects through trust in supervisor and job sat-
isfaction, respectively. A chi-square difference test established the need
for these paths (Figure 2). Similar conclusions can be made for models
E, F, and G. An important observation to be made from Figure 2 is that
although the chi-square difference tests were significant while testing
the need for various paths, the difference score was lowest while trying
to establish the need for direct paths going from the three leader behav-
iors to OCBO (䉭 Ù2
(3) = 9.58; p < 0.05). All except Model H chi-square
difference tests were significant at p < 0.001 level.
Path coefficients and associated t-values for the fully recursive model
(Model A) are shown in Figure 3. Two immediate conclusions that can
38 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
TABLE 5. Hierarchical Regression Results for Influence of Co-Worker OCBI
Refereed 39
TABLE 6. Stepwise Regression Results–Predictors of Employee OCBI To-
wards Co-Workers
TABLE 7. Transformational Leadership and OCBO–Model Descriptions
be seen in the figure are that the direct path from two transformational
leader behaviors (providing an appropriate model, and fostering accep-
tance of group goals) to student employee exhibition of OCBO are not
significant. In addition, the indirect path from “high performance ex-
pectations” is not significant. Based on these results, the low chi-square
difference score while testing for direct paths, and the need for a parsi-
monious model, Model H (MH in Figure 3) was tested.
Model H (Figure 4) is the full model without direct paths from “pro-
viding an appropriate model” and “fostering acceptance of group goals,”
and indirect effects from “high performance expectations. The chi-
square difference score for Model H against the full model was 1.47
with 4 degrees of freedom. This difference is not significant (p > 0.05),
thus eliminating the need for these paths.
40 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
FIGURE 2. Alternative Path Models Showing Changes in Chi-Square Scores
with Deletion of Various Paths
Based on recommendations of Hu and Bentler (1999), Standardized
Root Mean Square Residual (RMR) and Comparative Fit Index (CFI)
were used to determine goodness of model fit. The authors recommend
a Standardized RMR < 0.08 and a CFI of at least 0.95. These indices
were the best for Model H (Standardized RMR = 0.00; CFI = 1.00).
Correlation Analysis and Confirmatory Factor Analysis Results–
OCBO and Intent to Turnover and OCBI and Intent to Turnover
Propositions 4 and 5 were formulated to determine whether the im-
pact of OCBO on student employee intent to turnover would be differ-
ent from the impact of OCBI on intent to turnover. As a first step,
confirmatory factor analysis (CFA) was conducted using LISREL
8.5 to determine if OCBI and OCBO items loaded as intended. CFA
was conducted for three factors; student employee OCBI towards
managers (SEM), student employee OCBI towards co-workers
(SEC), and student employee OCBO (SEOCBO). Items for the SEM,
SEC, and SEOCBO measures are available in Table 2. The model fit
improved after removing items 3, 4, and 5 from the OCBO scale. Re-
Refereed 41
FIGURE 3. Fully Recursive Model Showing Significant Paths, Standardized
Beta Coefficients, and t-Values Associated with Beta Coefficients (in Paren-
thesis)
moved scale items included, “I take undeserved work breaks,” “I
spend time at work studying/reading,” and “I complain about insig-
nificant things at work.” Hence, Cronbach’s alpha reported earlier
also was calculated based on items 1, 2, 6, 7, and 8 (Cronbach’s alpha
= 0.62). Cronbach’s alpha with items 3, 4, and 5 included was 0.58.
Factor loadings, standard errors, and t-values are available in Table
8. As can be observed, factor loadings for all items in the SEM scale
and also except one item (SEC3) are close to the recommended 0.60
level (Kline, 2005). However, 4 of 5 items are below the recommended
0.60 level for the SEOCBO measure. Standardized RMR and CFI for
the model were 0.05 and 0.94 respectively. Due to discriminant validity
issues, the relationship between OCBO and intent to turnover was not
examined.
Cronbach’s alpha was calculated combining items from the SEM
and SEC scales to determine if the 12 items would provide a good
measure of student employee OCBI. The reliability was high
42 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
FIGURE 4. Path Model Without Indirect Path Through "High Performance Ex-
pectations," and Direct Paths Through "Providing and Appropriate Model," and
"Fostering Acceptance of Group Goals," Showing Significant Paths, Standard-
ized Beta Coefficients, and t-Values Associated with Beta Coefficients (in Pa-
renthesis)
(Cronbach’s alpha = 0.91). Thus, correlation analysis was conducted
to determine the relationship between student employee OCBI and in-
tent to turnover. A significant negative correlation was found between
the overall measure of student employee OCBI and intent to turnover (r
= 0-.338; p < 0.001). In an attempt to make comparisons with previous
studies, a correlation between the overall measure of OCBI and OCBO
was calculated. A significant positive correlation was found between
these two measures (r = 0.586; p < 0.001). This is higher than the corre-
lation of 0.43 and 0.40 found by Williams and Anderson (1991) and
Somech and Drach- Zahavy (2004), respectively.
DISCUSSION OF RESULTS
AND MANAGERIAL IMPLICATIONS
This study expands on what has been previously reported in the man-
agement and organizational behavior literature. A summary of major
findings and associated managerial implications from this study are
available in Table 9.
Refereed 43
TABLE 8. Factor Loadings, Standard Errors, and T-Values of OCBI and OCBO
Scales
Results of two separate hierarchical regression analyses showed that
perceptions of managers’ and co-workers’ OCBI towards student em-
ployees impact their exhibition of OCBI towards their managers and
co-workers, after controlling for employee gender, employee age, affect
towards co-workers (or manager), interaction time with co-workers (or
manager), work hours per week, ethnic background, education year,
tenure at job, tenure with supervisor (only in the manager model),
source of tuition, and three applicable reasons for employment (allows
for a flexible schedule, employment related to degree/major, and hourly
rate of pay). These results are similar to the findings of Bommer et al.
(2003), where it was found that the mean OCB level for other work
group members explained significant variance in individual levels of
OCB. However, the Bommer et al. (2003) study proposed hypotheses
based on social learning theory as opposed to social exchange theory
and norm of reciprocity used in this study. In addition, their study was
conducted using work groups in a manufacturing context rather than
service environment. Results obtained in this study are also comparable
to those obtained by Deckop et al. (2003) where the influence of helping
behaviors of co-workers on employee exhibition of OCB was studied.
Propositions for their study were based on the social exchange theory;
44 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
TABLE 9. Summary of Major Findings and Associated Managerial Implications
however, an overall measure of OCB was used as opposed to context
specific scales (OCBI/OCBO) used in this study.
The current study is the first to account for several applicable control
variables. Affect towards co-workers and affect towards managers re-
vealed contradicting results. Although affect towards co-workers was a
significant control variable impacting student employee exhibition of
OCBI towards co-workers, affect towards managers did not signifi-
cantly impact exhibition of OCBI towards managers. Also, the greater
the number of semesters student employees spent with a manager, the
higher their OCBI towards the manager. In addition, the percent of vari-
ation explained (R2) increased more when co-worker exhibition of
OCBI was introduced into the model than when manager exhibition of
OCBI was introduced. Gray, Niehoff, and Miller (2000) found that per-
ceived friendship opportunities improved job satisfaction of students
employed in UDS. These results would suggest that co-workers have a
higher impact on exhibition of student employee OCBI than managers.
Path analysis results for the current study showed that transform-
ational leadership dimensions of “providing an appropriate model” and
“fostering acceptance of group goals” indirectly impacted student em-
ployee exhibition of OCBO through job satisfaction and trust in super-
visor. Another dimension included in the model, “setting high perform-
ance expectations,” directly impacted student employee exhibition of
OCBO. Paths going through mediating variables of job satisfaction and
trust in supervisor were not significant. However, by comparing the
standardized beta values of paths going from “providing an appropriate
model” and “fostering acceptance of group goals,” to the beta value
from the direct path, “setting high performance expectations” (ß = 0.19;
t = 3.00), it can be observed that the impact of “setting high perfor-
mance expectations” on student employee exhibition of OCBO is low-
est. These findings partially contradict findings of Podsakoff et al.
(1990). They found that an aggregate measure of transformational
leader behaviors indirectly impacted OCB (not context specific).
Both trust in supervisor and job satisfaction perceptions were im-
pacted by the aggregate measure of transformational leader behaviors;
however, only trust in supervisor moderated the relationship between
transformational leader behaviors and OCB (Podsakoff et al., 1990). In
contrast, in the current study, job satisfaction played a more important
role as a mediating variable than perceptions of trust in supervisor,
when studying the impact of selected transformational leader dimen-
sions on OCBO. This conclusion was made after comparing standard-
ized betas. MacKenzie et al. (2001) found in a sales context that
Refereed 45
transformational leader behaviors influenced salespersons to perform
above and beyond the call of duty. Similar conclusions also can be sup-
ported by the current study for the selected transformational leadership
dimensions tested.
A confirmatory factor analysis conducted to determine whether or
not OCBI and OCBO could stand as two distinct scales showed that the
factor loadings for most items in the OCBO were below the desired
level of 0.60. The item loadings for the OCBI towards managers and
co-workers were, however, above desired levels. These results are simi-
lar to the findings of Bolon (1997), where the distinction between OCBI
and OCBO was tested in a hospital context. It is also to be noted that the
correlation in this study, between an overall measure of OCBI (OCBI
towards managers + OCBI towards co-workers) was 0.586 (p < .001).
Correlation coefficients found in Williams and Anderson (1991) and
Somech and Drach-Zahavy (2004) were weaker at 0.43 and 0.40,
respectively.
A significant, but weak, negative relationship was found between an
overall measure of student OCBI and intent to turnover. Chen et al.
(1998) also empirically studied the relationship between OCB and turn-
over. Chen and his colleagues found that negative relationships existed
between discretionary behaviors, such as OCB and turnover because
such behaviors were not part of the employee’s formal organizational
role. More research relating OCB and turnover is needed in the hospital-
ity industry due to high employee turnover rates.
LIMITATIONS AND FUTURE RESEARCH
This study is not without limitations. The sample is restricted to
part-time student employees at UDS. Students in this population may
view jobs in UDS as a way to make extra spending money and hence,
their turnover intentions may be different from those in full-time em-
ployment. Although students in this study were employed in a variety of
dining facilities including residence dining halls, cafes, restaurants, and
conference centers; all facilities were located within one university.
Therefore, results cannot be extended to other universities and business
contexts or other types of employees. There may be respondents in the
study who stated intent to turnover only because they were graduating
in the near future.
OCB research in hospitality has focused on limited-menu chain res-
taurants within specific regions and the travel and resort sector. There is
46 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
scope for including other contexts such as lodging companies, confer-
ence/convention centers, gaming and casino operations, clubs, and in-
stitutional foodservice. Continued research also is essential to further
understand formation of OCBs, antecedents to student perceptions of
OCB exhibited by supervisors, and the impact of exhibition of OCBs on
employee turnover intentions. With increasing numbers of Americans
choosing to continue to work after reaching retirement age and with in-
creasing ethnic and racial diversity in the hospitality industry, there is
scope to study work behaviors of older workers in the hospitality
industry and to see whether formation of OCBs differ based on cultural
background.
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50 JOURNAL OF FOODSERVICE BUSINESS RESEARCH

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Formation of organizational citizenship behaviors in students employed in university dining services

  • 1. Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=wfbr20 Journal of Foodservice Business Research ISSN: 1537-8020 (Print) 1537-8039 (Online) Journal homepage: https://www.tandfonline.com/loi/wfbr20 Formation of Organizational Citizenship Behaviors in Students Employed in University Dining Services Impact of Manager and Co-Worker Behaviors Swathi Ravichandran MBA, PhD & Shirley A. Gilmore PhD, RD To cite this article: Swathi Ravichandran MBA, PhD & Shirley A. Gilmore PhD, RD (2007) Formation of Organizational Citizenship Behaviors in Students Employed in University Dining Services, Journal of Foodservice Business Research, 10:2, 19-50, DOI: 10.1300/J369v10n02_03 To link to this article: https://doi.org/10.1300/J369v10n02_03 Published online: 08 Sep 2008. Submit your article to this journal Article views: 186 View related articles Citing articles: 1 View citing articles
  • 2. Formation of Organizational Citizenship Behaviors in Students Employed in University Dining Services: Impact of Manager and Co-Worker Behaviors Swathi Ravichandran Shirley A. Gilmore ABSTRACT. Organizational citizenship behaviors (OCBs) have been associated with consequences such as favorable performance evalua- tions, improved organizational performance, and reduced actual em- ployee turnover. The impact of managers and co-workers work behaviors on the formation of OCBs towards individuals (OCBI) and OCBs towards the organization (OCBO) in student employees was in- vestigated in this study. Hierarchical regression results indicate that there is a significant positive relationship between managers’ and co- workers’ exhibition of OCBI, and student employees’ exhibition of OCBI, after accounting for several control variables. Path analysis re- sults indicate that exhibition of certain transformational leadership be- haviors by managers indirectly impact exhibition of OCBO by student employees. A weak, but significant, negative relationship was found be- tween student employees’ exhibition of OCB and intent to turnover. Managerial implications are discussed.doi:10.1300/J369v10n02_03 [Arti- cle copies available for a fee from The Haworth Document Delivery Service: Swathi Ravichandran, MBA, PhD, is Assistant Professor of Hospitality Manage- ment, School of Family and Consumer Studies, Kent State University, 100 Nixson Hall, Kent, OH 44242 (E-mail: sravicha@kent.edu). Shirley A. Gilmore, PhD, RD, is Professor, Apparel, Educational Studies, & Hospi- tality Management, Iowa State University, 31 MacKay Hall, Ames, IA-50011 (E-mail: sgilmore@iastate.edu). Journal of Foodservice Business Research, Vol. 10(2) 2007 Available online at http://jfbr.haworthpress.com Ó 2007 by The Haworth Press, Inc. All rights reserved. doi:10.1300/J369v10n02_03 19
  • 3. 1-800-HAWORTH. E-mail address: <docdelivery@haworthpress.com> Website: <http://www.HaworthPress.com> Ó 2007 by The Haworth Press, Inc. All rights reserved.] KEYWORDS. Organizational citizenship behavior, transformational leadership, OCB, university dining services, hospitality, OCBO, OCBI INTRODUCTION Research in organizational citizenship behavior (OCB) has been pop- ular since 1983. OCB includes behaviors not required for the job, but per- formed by employees to improve organizational effectiveness indirectly. Organ (1988) identified five such behaviors; altruism, sportsmanship, civic virtue, courtesy, and conscientiousness. OCB contributes to the maintenance and enhancement of social and psychological contexts supporting task performance (Organ, 1997). Theories underlying OCB research include social exchange theory, norm of reciprocity, equity theory, social learning theory, social information processing theory, and leader-member exchange theory. Past research shows antecedents of OCB include job satisfaction, fairness perceptions, and organizational commitment. Transformational leadership behaviors also have been identified as determinants of OCB (Podsakoff, MacKenzie, & Bommer, 1996). However, research relating transformational leadership and OCB is sparse in the hospitality indus- try. Although research on consequences of OCB has been limited, such outcomes as organizational effectiveness (MacKenzie, Podsakoff, & Fetter, 1991) and improved customer perceptions of service quality (Bienstock, DeMoranville, & Smith, 2003) have been identified. Exhibition of OCB also could indicate a reduction in student em- ployee turnover. For instance, Chen, Hui, and Sego (1998) found a negative correlation between exhibition of OCB and turnover rates. Employee turnover is a major concern of managers in various segments of the hospitality industry. According to the Employment Policy Foun- dation’s 2005 Fact Sheet, voluntary turnover for 12 months ending Jan- uary 2005 was 44.9% for the leisure and hospitality sector compared to the national average of 24% for all industries. According to the same source, turnover costs in the hospitality and leisure sector was $6803 per employee in 2004. University foodservice managers employ a large number of part-time student employees to provide flexibility in staffing 20 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
  • 4. (Neumann, Stevens, & Graham, 2001). They rely heavily on student employees to fill hundreds of part-time positions (Gray, Niehoff, & Miller, 2000). Turnover, absenteeism, and lack of motivation were identified as challenges facing managers of student employees (Bartlett, Probber, & Scerbo, 1999). Understanding formation of OCB in student employees may be vital to solving turnover problems and improving operational effectiveness of university dining services (UDS). Specifically, the impact of manag- ers and co-workers on the formation of OCB in student employees were addressed in this study. LITERATURE REVIEW Organizational Citizenship Behavior Organ (1988) clarified that OCB includes behaviors that may or may not result in a tangible return to the person who performs such behav- iors. A continual demonstration of OCB over time may influence the impressions that co-workers or supervisors develop about a certain em- ployee. This impression may play an important role in future reward considerations, such as a salary increase or a promotion. The author stated that such returns from OCB are not contractually guaranteed by any specific policies or procedures. They are at best probabilistic in na- ture, uncertain of attainment, and at most, a deduction on the part of the individual who contemplates such returns. Williams (1988) stressed the need to differentiate between OCBs that benefit the general organization and those that benefit specific employ- ees. Williams and Anderson (1991) coined the term OCBO to denote those citizenship behaviors that benefit the organization in general and OCBI to denote those behaviors that benefit specific employees and indirectly contributes to the organization. For instance, studies includ- ing job satisfaction and commitment as antecedents are required to ex- amine effects of the two antecedents on both types of OCB (OCBO and OCBI) (Williams & Anderson, 1991). The authors indicated that antecedents could be different for OCBO and OCBI. Both studies found through factor analysis, that antecedents could be distinguished based upon the target of behavior (individual or organization). Bolon (1997) and Somech and Drach-Zahavy (2004) also found support for the two-factor structure distinguishing between OCBO and OCBI. Refereed 21
  • 5. Transformational Leadership and Organizational Citizenship Behavior Bass, Waldman, Avolio, and Bebb (1987) defined transformational leadership as the degree to which a manager is perceived as being char- ismatic and intellectually stimulating and treating each subordinate as an individual. A few studies have related transformational leadership behaviors to exhibiting OCB by employees. Podsakoff et al. (1996) concluded in a study involving 1539 employees and 1200 managers representing a variety of industries that the “individualized support” dimension of transformational leadership was positively related to several OCB dimensions (altruism, conscientiousness, sportsman- ship, courtesy, and civic virtue). The authors also found that leaders who articulated a vision impacted an employee’s OCB (sportsmanship) positively. In another study involving 988 salespersons for a large in- surance company, MacKenzie, Podsakoff, and Rich (2001) validated that transformational leadership influenced salespersons to perform “above and beyond the call of duty.” In addition, transformational lead- ership also had stronger direct and indirect relationships with sales per- formance and organizational citizenship behavior when compared to transactional leader behaviors. Felfe and Schyns (2004) examined the relationship between self (em- ployee)-rated transformational leadership and perceived transformational leadership of the direct superior. The authors also examined whether similarity of transformational leadership between an employee and su- pervisor had any impact on organizational outcomes such as OCB, commitment, and satisfaction. They concluded that employees who ex- perienced dissimilarity showed higher OCB. Felfe and Schyns (2004) suggested that a possible reason for this finding was that people who rate their leaders differently than themselves could consider themselves better models for their subordinates than their leaders, and they conse- quently exhibit higher OCB to compensate for this perceived lack in their leaders. Based on theoretical discussions of Boal and Bryson (1988) and Yuki (1989), Podsakoff, MacKenzie, Moorman, and Fetter (1990) stated that more attention needs to be given to trust in the leader as a potential me- diator variable of the effects of transformational leader behaviors on various criterion variables. Organ (1988) observed, based on past em- pirical research, that job satisfaction is an important determinant of ex- hibition of extra-role behaviors such as OCB. Past empirical research shows that transformational leader behaviors enhance employee satis- 22 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
  • 6. faction. Based on these results, Podsakoff et al. (1990) tested the effect of transformational leadership on OCBs with potential mediating ef- fects of job satisfaction and trust in supervisor. The sample included 988 employees from a large petrochemical company. The researchers, however, did not distinguish between OCBO and OCBI. OCB Research in the Hospitality Industry OCB research in hospitality is limited even though these behaviors have been related to outcomes such as improved customer perceptions of service quality and effective service delivery. (Bienstock et al., 2003; Yoon & Suh, 2003). Hospitality segments represented in OCB research are restaurants, travel, and resort. No article was found that studied OCB in the context of UDS. In a study involving travel agents and customers representing the three largest metropolitan cities in Korea, Yoon and Suh (2003) exam- ined the relationships of employees’ OCB with job satisfaction, trust in manager, and customer’s perceived service quality in travel agen- cies. Results showed that contact employees’ job satisfaction and trust in manager had a significant positive relationship with the exhi- bition of OCB and that their active engagement in OCB had a positive relationship with customers’ perceptions of service quality. In another study involving the travel and resort industry, Lester and Brower (2003) investigated the influence of subordinates’ perceptions of their leaders’ trust in them on OCBs. Results demonstrated a positive relationship be- tween felt trustworthiness and these dependent measures. Most past studies focusing on OCB in the hospitality industry have used the restaurant context. For instance, Stamper and Van Dyne (2003) collected data from 257 employees and their managers in six restaurants (two large chain restaurants, one large destination resort, and three small family owned restaurants) to determine if there were differences between part-time and full-time employees with respect to exhibition of OCB. Results showed that part-time employees demonstrated less help- ing behavior (altruism) than their full-time counterparts. The authors also found that employees exhibited more helping behavior when the restaurant culture was less bureaucratic. Management style and culture at local and family owned restaurants were usually more personal and less bureaucratic than at restaurants that were part of a large chain. In a longitudinal study involving restaurant managers, employees, and customers; Koys (2001) hypothesized that employee satisfaction, organizational citizenship behavior, and employee turnover influence Refereed 23
  • 7. profitability and customer satisfaction. Results showed that unit-level employee satisfaction, organizational citizenship behavior, and turn- over during the first year predicted the second year’s unit-level profit- ability. However, only OCB had a significant beta weight. Theoretical Underpinnings OCB research has been based on several theories such as social ex- change theory, norm of reciprocity, equity theory, social learning the- ory, and social information processing theory. The propositions guiding this study are based on norm of reciprocity, social exchange theory, and social learning theory. Social Exchange Theory and Norm of Reciprocity Gouldner (1960) suggested that, norm of reciprocity, in its universal form, should satisfy two criteria: (1) individuals should assist those who have helped them; and (2) individuals should not harm those who have helped them. Blau (1964) introduced social exchange theory as an ex- tension to the norm of reciprocity. He distinguished between two forms of exchange in organizations, economic and social. Although reciproc- ity in an economic exchange is defined clearly and usually short term, reciprocity in social exchange is governed by the norm of reciprocity. With social exchange, there is a general expectation of some future return but its exact nature is definitely not specified in advance. Several past studies (Eisenberger, Armeli, Rexwinkel, Lynch, & Rhoades, 2001; Masterson, Lewis, Goldman, & Taylor, 2000; Wayne, Shore, & Linden, 1997) concluded that employees reciprocated in the form of OCB, for any favorable treatment received from their organization and supervisor. Keeping consistent with the argument made by Gouldner (1960) that the norm of reciprocity helps maintain stability of social systems when lines of authority are absent, employees may reciprocate to helping behaviors of their co-workers (Deckop, Cirka, & Andersson, 2003). Social Learning Theory Bandura (1977) stated, “Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others, one forms an idea of how new behaviors are performed, and on 24 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
  • 8. later occasions, this coded information serves as a guide for action” (p. 22). The three distinguishing factors of social learning theory are: (a) role of vicarious processes (i.e., modeling); (b) effects of covert cogni- tive processes, and (c) effects of self-control processes (Bandura, 1969, 1977). Social learning theory has served as the theoretical foundation for the technique of behavior modeling (Bandura, 1977; Manz & Sims, 1981), which is widely used in training programs. Research Propositions An illustration of the conceptual framework is available in Figure 1. The propositions guiding this research are as follows: 1. Based on social exchange theory and the norm of reciprocity, a positive relationship exists between student employees’ percep- tions of manager’s OCBI towards students and student employ- ees’ perceptions of self-exhibition of OCBI towards managers. Effects of other antecedents of OCB, as identified by past re- search, also were tested. 2. Based on social exchange theory and the norm of reciprocity, a positive relationship exists between student employees’ percep- tions of co-workers’ OCBI towards students and student employ- ees’ perceptions of self-exhibition of OCBI towards co-workers. Effects of other antecedents of OCB, as identified by past re- search, also were tested. 3. Based on social learning theory, a positive relationship exists be- tween student employees’ perceptions of manager’s exhibition of transformational leadership behaviors (providing an appropriate model, fostering the acceptance of group goals, and high perfor- mance expectations) and student employees’ perceptions of self- exhibition of OCBO. The mediating effects of job satisfaction and trust in supervisor were tested (Podsakoff et al., 1990). 4. A negative relationship exists between exhibition of OCBI and in- tent to turnover for student employees. 5. A negative relationship exists between exhibition of OCBO and intent to turnover for student employees. Rationale for the Study Student employees at UDS may exhibit OCB because they wish to impress their supervisors. If supervisors form favorable impressions Refereed 25
  • 9. about certain student employees, the result could be a promotion with raises in base salary for such employees. Supervisors also may serve as references during students’ job search processes. This could be another motivation for student employees to exhibit OCB. From anecdotal data, jobs held by students while pursuing their de- grees often times serve as a springboard for obtaining full-time posi- tions upon graduation. Hence, work behaviors students form while employed in UDS may extend to jobs after graduation. This makes it es- sential to study formation of OCB in student employees. All past studies measured self-ratings or supervisor ratings of OCB. No studies were found that measured an employee-rated OCB for a supervisor. A literature search did not reveal any articles that in- vestigated the relationship between transformational leadership and 26 JOURNAL OF FOODSERVICE BUSINESS RESEARCH FIGURE 1. Conceptual Framework Showing Influence of Supervisor and Co-Workers Behaviors, and Transformational Leadership on the Exhibition of OCB by Student Employees
  • 10. OCB in hospitality. Studies related to transformational leadership and OCB found in management literature also did not distinguish be- tween OCBO and OCBI. Addressing consequences of OCB, the present study was designed to investigate possible differences in turnover intentions when part-time employees exhibit OCBO as op- posed to OCBI and vice versa. The influence of OCBO on turnover and OCBI on turnover were studied separately because the relation- ship between OCBO and turnover may not be extendable to OCBI and turnover. METHODOLOGY Subjects Sample for the study included students who were employed part-time (20 hours or less a week when classes are in session) in the UDS of a four-year, public, land-grant university in the Midwestern U.S. Stu- dents were employed in any of 21 dining locations on-campus and were 18 years of age or older as of the date the survey was administered. Din- ing locations included cafes, bakeries, commissary kitchens, conve- nience stores, food court, vending, and residence hall dining centers. A most recent list of part-time student hourly employees was obtained from the human resources office of UDS. Measures When the questionnaire was being developed, senior-level UDS managers were consulted regarding questionnaire content. Respondents were asked to indicate their level of agreement or disagreement with each statement using a five-point Likert-type scale. Responses for the Likert-type scale statements were coded as 1 = Strongly disagree, 2 = Disagree, 3 = Neither Disagree/Agree, 4 = Agree, and 5 = Strongly agree. Demographic questions asked included facility of employment, hours of employment per week, interaction time with co-workers and managers, age, ethnic background, major in college, and reasons for employment. These were placed at the end of the questionnaire. The fol- lowing measurement constructs were used in this study. Refereed 27
  • 11. OCBO and OCBI A modified version of William and Anderson’s (1991) questionnaire was used to measure student employees’ perceptions of OCBI exhibited by their supervisor and co-workers. Items were modified to fit student employee work behaviors, in order to measure employees self-ratings of OCBO. Williams and Anderson (1991) distinguished between OCBI and OCBO dimensions through exploratory factor analysis. A five- point scale ranging from strongly disagree (1) to strongly agree (5) was used to measure the constructs. Employee Affect Towards Supervisor and Co-workers A modified version of Wayne and Ferris’ (1990) liking for subordi- nate instrument was used. Selected statements were modified to mea- sure affect towards supervisor and affect towards co-workers. Past studies (Bommer, Miles, & Grover, 2003; Wayne & Ferris, 1990) deter- mined the instrument was reliable. Transformational Leadership A modified version of six-dimension, transformational leadership in- strument used by Podsakoff et al. (1990) was used to measure leader- ship behaviors. Three of six dimensions most applicable in the current context were included, after conversations with UDS managers. These dimensions are: providing an appropriate model, fostering the accep- tance of group goals, and high performance expectations. Trust in Supervisor The trust in leader instrument (Podsakoff et al., 1990) that measures trust and loyalty of the subordinate for the supervisor was used. The Cronbach alpha for this scale ranges from 0.71 (Wong, Ngo, & Wong, 2003) to 0.90 (Podsakoff et al., 1990). Hence, a modified form of this instrument was used to measure student employee’s trust in supervisor. Job Satisfaction Three items from Hackman and Oldham’s (1975) scale were used to measure overall job satisfaction. In past studies, Cronbach’s alpha for 28 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
  • 12. this scale has ranged from 0.76 to 0.88 (Ang, Van Dyne, & Begley, 2003; Feather & Rauter, 2004; Lester & Brower, 2003). Intent to Turnover Items for this scale were taken from several studies (Arnold & Feldman, 1982; Camman, Fichman, Jenkins, & Klesh, 1979; Lum, Kervin, Clark, Reid, & Sirola, 1998). Items measured employee’s likelihood of looking for alternate jobs within and outside foodservice and intent to leave the organization. After the Institutional Review Board approved the study, the ques- tionnaire was pilot-tested using part-time students (n = 10) employed in the Food and Nutrition, and Patient Services departments at a uni- versity hospital in Midwestern U.S. A paper-version of the question- naire was mailed to students along with a cover letter explaining the pilot study. The web version of the questionnaire was tested using stu- dents (n = 50) from one class in the Hotel, Restaurant, and Institution Management program at a Midwestern state university. Participants’ recommendations were incorporated into the final version of the questionnaire. Data Collection Email addresses of the most recent list of part-time student hourly employees (n = 849) was obtained from the human resources office of UDS. A reminder email was sent to participants four days after the first email. The body of the email explained benefits of the study, vol- untary participation, and anonymity. A hyperlink to the survey also was provided. If students chose to participate in the study, they could access the web survey by clicking on the hyperlink. When participants clicked on the submit button, responses were received directly by us. Anonymity was ensured because managers of UDS did not have ac- cess to responses. A total of 285 responses were received, a response rate of 33.6%. In appreciation for participation, two $50 cash prizes were given to participants selected in a random drawing. Data Analysis Statistical Package for the Social Sciences (SPSS) for Windows Release 13.0 (2004) and LISREL 8.5 were used for data analysis. Confirmatory factor analysis was conducted to determine discriminant Refereed 29
  • 13. validity of the OCBO and OCBI scales. Convergent validity of all scales was determined by calculating Cronbach’s alpha. Nunnally’s (1978) recommendations were used as a benchmark. Descriptive statistics cal- culated included frequencies, means, and standard deviations. Hierarchical regression analysis was used to test propositions 1 and 2. This technique was used to determine if co-worker and supervisor exhibitions of OCBI towards student employees predict exhibition of OCBI by student employees. Gender served as a control variable for its possible effect on OCBI in both propositions 1 & 2 (Organ & Ryan, 1995). Because numerous studies (Organ & Ryan, 1995, Podsakoff et al., 1996) have suggested that supervisor-employee re- lationship plays a significant role in the OCB process, affect to- wards supervisor and affect towards co-workers also served as control variables in propositions 1 and 2 respectively. Amount of time spent with supervisor (co-worker for proposition 2), semesters of employment with supervisor (only for proposition 1), age, appli- cable reasons for employment, semesters of employment at UDS, hours (per week) worked, ethnic background, education year, and source of tuition served as additional control variables. Thus, gen- der, affect towards supervisor, semesters of employment at UDS, se- mesters of employment with supervisor, age, applicable reasons for employment, amount of time spent with supervisor, hours per week worked, ethnic background, education year, source of tuition, and em- ployee ratings of manager’s OCBI were independent variables. Em- ployee self-rating of OCBI towards manager was the dependent variable for the first proposition. Gender, age, semesters of employment at UDS, appropriate reasons for employment, affect towards co-workers, amount of time spent with co-workers, hours per week worked, ethnic background, education year, source of tuition, and employee ratings of co-workers’ OCBIs were independent variables in testing proposition 2. Employees self-rated OCBI towards co-workers was the dependent variable. Path analysis was used to determine whether or not three dimen- sions of transformational leadership, as identified in Podsakoff et al. (1996), have a direct effect on employees’ self-rated OCBO scores. The mediating effects of trust in supervisor and employee job satisfaction between transformational leadership and OCBO scores also were tested (Podsakoff et al., 1990). Correlation analysis was used to test relation- ships between intent to turnover and OCBO and intent to turnover and OCBI. 30 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
  • 14. RESULTS Demographic Characteristics and Descriptive Statistics Demographic characteristics of respondents are in Table 1. Over half of all respondents (58.3%) were female, and for almost half of re- spondents (47%) the job at UDS was their first job in foodservice. Ma- jority of respondents (83.5%) were Caucasians, and hence, “ethnic background” was coded as “1” for Caucasians and “0” for all other cate- gories. Majority of respondents (52.6%) worked for various residential din- ing centers on-campus. Respondents also reported that, on average, they were responsible for 66.3% of their college expenses. Financial sources to pay for college expenses included job(s), student loans, scholarships and grants, and work study through the financial aid office. The top three reasons for employment with UDS were “allows for a flexible schedule” (86.3%), “lack of transportation to work off-cam- pus” (71.6%), and “place of residence is close to work” (61.8%). The average hourly rate was $10.20 with a range from $6.75 to $13.86. Sev- enty-two respondents (26.5%) indicated that they were considering quitting. The top four reasons for considering quitting included dislike to be employed in foodservice, inability to keep up with school work- load, finding another job related to major, and dislike for work hours. Descriptive statistics of all measured constructs appear in Table 2. Cronbach’s alpha was 0.62 for the student employee exhibition of OCBO scale and 0.61 for the intent to turnover scale. These reliability estimates are below the recommended level of 0.70 (Nunnally, 1978). Hair, Anderson, Tatham, and Black (1998) stated that a Cronbach’s al- pha of 0.60 was acceptable when most items in these two scales were new and formulated specifically for the research context. Because sev- eral items in the OCBO and intent to turnover scale were formulated specifically for the UDS context and they are above 0.60, these two con- structs were used in data analysis. The other scale reliabilities were above the recommended 0.70 level. Hierarchical and Stepwise Regression Results The purpose of hierarchical regression was to determine whether or not there was a positive relationship between manager’s exhibi- tion of OCBI towards student employees and student employee’s exhibition of OCBI towards manager, and co-workers exhibition of Refereed 31
  • 15. 32 JOURNAL OF FOODSERVICE BUSINESS RESEARCH TABLE 1. Demographic Characteristics of Respondents
  • 16. Refereed 33 TABLE 2. Item-Specific Descriptive Statistics and Reliability
  • 17. OCBI towards student employees and student employee’s exhibi- tion of OCBI towards co-workers. Two separate hierarchical re- gressions were conducted to test these relationships. The correlation between “age” and “education year” was .667 in both models. In the manager model, there also was high correlation be- tween “semesters employed at UDS” and “semesters employed with supervisor.” However, these variables were included sepa- 34 JOURNAL OF FOODSERVICE BUSINESS RESEARCH TABLE 2 (continued)
  • 18. rately in the model because the Variance Inflation Factor (VIF) was below 4, indicating no multi-collinearity issues. Control vari- ables were also somewhat different for the two regressions. Con- trol variables for the first hierarchical regression that tested the influence of manager OCBI towards student employee are shown in Table 3. The second hierarchical regression tested the influence of co-workers OCBI towards student employee. Affect towards manager was replaced with affect towards co-workers, and interaction time with manager was replaced with interaction time with co-workers. “Semes- ters of employment with supervisor” was an additional control variable while testing the influence of manager OCBI towards student em- ployee. Results of the two hierarchical regressions are in Tables 3 (influence of manager OCBI) and 5 (influence of co-workers OCBI). The full model in both regressions includes control variables and main effect. It is interesting to note that affect towards co-workers (Table 5) was a sig- nificant control variable but affect towards manager (Table 3) was not. Another interesting finding was that education year was a significant control variable in the co-workers hierarchical regression model but not in the managers hierarchical regression model. “Semesters of employ- ment with supervisor” was a significant predictor of student employee exhibition of OCBI in the manager model. Results from the full model shown in Table 3 show strong support for the first proposition. Thus, when student employees perceive man- agers as exhibiting OCBI towards them, student employees exhibit OCBI towards managers. This relationship was in the expected direc- tion (ß = 0.712, p < 0.05). In addition, the model R2 for the full model was 0.572 compared to the model R2 with only control variables (R2 = 0.389). Following hierarchical regression, stepwise regression was conducted using variables from the full model of hierarchical regression. This was done in the interest of parsimony. According to hierarchical regression results shown in Table 3, of 13 independent variables, only two were significant predictors of student exhibition of OCBI towards man- ager. Hence, model R2 shown could be inflated. Results of stepwise regression, showing significant predictors of student exhibition of OCBI towards manager, are available in Table 4. In addition to the two significant predictors identified by hierarchical regression, “education year” was identified as a predictor by stepwise regression. The change in model R2 was however, only 0.10 when “education year” was in- cluded in Model 3. Refereed 35
  • 19. Similar conclusions also can be made regarding the relationship be- tween student employees’ perceptions of co-workers OCBI towards them and student employees’ OCBI towards their co-workers (Table 5). There was a significant positive relationship between the two variables (ß = 0.784, p < 0.05). Respondents worked, on average, with 10 co-workers. The full model R2 for the co-workers influence model was 0.778, indicating a 0.390 increase in percent of variance explained com- pared to the model with only control variables. As with the manager model, stepwise regression was conducted in the interest of parsimony to identify predictors of student employee ex- 36 JOURNAL OF FOODSERVICE BUSINESS RESEARCH TABLE 3. Hierarchical Regression Results for Influence of Supervisor OCBI
  • 20. hibition of OCBI towards co-workers. Results are available in Table 6. After “education year” and “ethnic background” were included in the model, model R2s went up only by .007 and .004, respectively. Stan- dardized ßs also are low for these variables compared to other signifi- cant predictors. Given results, Model 2 is the best model. Path Analysis Results–Transformational Leadership and OCBO An interpretation of various models used to examine the relationship between transformational leadership behaviors and OCBO are in Table 7 along with chi-square scores and degrees of freedom (d.f.) of the mod- els. Figure 2 shows results of differences in chi-square values and the significance of difference scores (p-values) while examining the need for various paths. This was done to determine the best model fit. Models described in Table 7 are denoted in Figure 2 with M and a subscript of the model discussed (example: MA for Model A). Model A (MA in Figure 2) includes all direct and indirect effects of the transformational leader behaviors on OCBO. Model B (MB), is sim- ilar to Model A, but without direct effects from the three leader behav- iors to OCBO. The chi-square difference between Model A and Model B is a test to determine the need for direct paths from the three leader be- haviors to OCBO. The difference score was 9.58, which was significant Refereed 37 TABLE 4. Stepwise Regression Results–Predictors of Employee OCBI To- wards Manager
  • 21. (p < 0.05) at 3 degrees of freedom. Models C (MC) and D (MD) exam- ined the need for indirect effects through trust in supervisor and job sat- isfaction, respectively. A chi-square difference test established the need for these paths (Figure 2). Similar conclusions can be made for models E, F, and G. An important observation to be made from Figure 2 is that although the chi-square difference tests were significant while testing the need for various paths, the difference score was lowest while trying to establish the need for direct paths going from the three leader behav- iors to OCBO (䉭 Ù2 (3) = 9.58; p < 0.05). All except Model H chi-square difference tests were significant at p < 0.001 level. Path coefficients and associated t-values for the fully recursive model (Model A) are shown in Figure 3. Two immediate conclusions that can 38 JOURNAL OF FOODSERVICE BUSINESS RESEARCH TABLE 5. Hierarchical Regression Results for Influence of Co-Worker OCBI
  • 22. Refereed 39 TABLE 6. Stepwise Regression Results–Predictors of Employee OCBI To- wards Co-Workers TABLE 7. Transformational Leadership and OCBO–Model Descriptions
  • 23. be seen in the figure are that the direct path from two transformational leader behaviors (providing an appropriate model, and fostering accep- tance of group goals) to student employee exhibition of OCBO are not significant. In addition, the indirect path from “high performance ex- pectations” is not significant. Based on these results, the low chi-square difference score while testing for direct paths, and the need for a parsi- monious model, Model H (MH in Figure 3) was tested. Model H (Figure 4) is the full model without direct paths from “pro- viding an appropriate model” and “fostering acceptance of group goals,” and indirect effects from “high performance expectations. The chi- square difference score for Model H against the full model was 1.47 with 4 degrees of freedom. This difference is not significant (p > 0.05), thus eliminating the need for these paths. 40 JOURNAL OF FOODSERVICE BUSINESS RESEARCH FIGURE 2. Alternative Path Models Showing Changes in Chi-Square Scores with Deletion of Various Paths
  • 24. Based on recommendations of Hu and Bentler (1999), Standardized Root Mean Square Residual (RMR) and Comparative Fit Index (CFI) were used to determine goodness of model fit. The authors recommend a Standardized RMR < 0.08 and a CFI of at least 0.95. These indices were the best for Model H (Standardized RMR = 0.00; CFI = 1.00). Correlation Analysis and Confirmatory Factor Analysis Results– OCBO and Intent to Turnover and OCBI and Intent to Turnover Propositions 4 and 5 were formulated to determine whether the im- pact of OCBO on student employee intent to turnover would be differ- ent from the impact of OCBI on intent to turnover. As a first step, confirmatory factor analysis (CFA) was conducted using LISREL 8.5 to determine if OCBI and OCBO items loaded as intended. CFA was conducted for three factors; student employee OCBI towards managers (SEM), student employee OCBI towards co-workers (SEC), and student employee OCBO (SEOCBO). Items for the SEM, SEC, and SEOCBO measures are available in Table 2. The model fit improved after removing items 3, 4, and 5 from the OCBO scale. Re- Refereed 41 FIGURE 3. Fully Recursive Model Showing Significant Paths, Standardized Beta Coefficients, and t-Values Associated with Beta Coefficients (in Paren- thesis)
  • 25. moved scale items included, “I take undeserved work breaks,” “I spend time at work studying/reading,” and “I complain about insig- nificant things at work.” Hence, Cronbach’s alpha reported earlier also was calculated based on items 1, 2, 6, 7, and 8 (Cronbach’s alpha = 0.62). Cronbach’s alpha with items 3, 4, and 5 included was 0.58. Factor loadings, standard errors, and t-values are available in Table 8. As can be observed, factor loadings for all items in the SEM scale and also except one item (SEC3) are close to the recommended 0.60 level (Kline, 2005). However, 4 of 5 items are below the recommended 0.60 level for the SEOCBO measure. Standardized RMR and CFI for the model were 0.05 and 0.94 respectively. Due to discriminant validity issues, the relationship between OCBO and intent to turnover was not examined. Cronbach’s alpha was calculated combining items from the SEM and SEC scales to determine if the 12 items would provide a good measure of student employee OCBI. The reliability was high 42 JOURNAL OF FOODSERVICE BUSINESS RESEARCH FIGURE 4. Path Model Without Indirect Path Through "High Performance Ex- pectations," and Direct Paths Through "Providing and Appropriate Model," and "Fostering Acceptance of Group Goals," Showing Significant Paths, Standard- ized Beta Coefficients, and t-Values Associated with Beta Coefficients (in Pa- renthesis)
  • 26. (Cronbach’s alpha = 0.91). Thus, correlation analysis was conducted to determine the relationship between student employee OCBI and in- tent to turnover. A significant negative correlation was found between the overall measure of student employee OCBI and intent to turnover (r = 0-.338; p < 0.001). In an attempt to make comparisons with previous studies, a correlation between the overall measure of OCBI and OCBO was calculated. A significant positive correlation was found between these two measures (r = 0.586; p < 0.001). This is higher than the corre- lation of 0.43 and 0.40 found by Williams and Anderson (1991) and Somech and Drach- Zahavy (2004), respectively. DISCUSSION OF RESULTS AND MANAGERIAL IMPLICATIONS This study expands on what has been previously reported in the man- agement and organizational behavior literature. A summary of major findings and associated managerial implications from this study are available in Table 9. Refereed 43 TABLE 8. Factor Loadings, Standard Errors, and T-Values of OCBI and OCBO Scales
  • 27. Results of two separate hierarchical regression analyses showed that perceptions of managers’ and co-workers’ OCBI towards student em- ployees impact their exhibition of OCBI towards their managers and co-workers, after controlling for employee gender, employee age, affect towards co-workers (or manager), interaction time with co-workers (or manager), work hours per week, ethnic background, education year, tenure at job, tenure with supervisor (only in the manager model), source of tuition, and three applicable reasons for employment (allows for a flexible schedule, employment related to degree/major, and hourly rate of pay). These results are similar to the findings of Bommer et al. (2003), where it was found that the mean OCB level for other work group members explained significant variance in individual levels of OCB. However, the Bommer et al. (2003) study proposed hypotheses based on social learning theory as opposed to social exchange theory and norm of reciprocity used in this study. In addition, their study was conducted using work groups in a manufacturing context rather than service environment. Results obtained in this study are also comparable to those obtained by Deckop et al. (2003) where the influence of helping behaviors of co-workers on employee exhibition of OCB was studied. Propositions for their study were based on the social exchange theory; 44 JOURNAL OF FOODSERVICE BUSINESS RESEARCH TABLE 9. Summary of Major Findings and Associated Managerial Implications
  • 28. however, an overall measure of OCB was used as opposed to context specific scales (OCBI/OCBO) used in this study. The current study is the first to account for several applicable control variables. Affect towards co-workers and affect towards managers re- vealed contradicting results. Although affect towards co-workers was a significant control variable impacting student employee exhibition of OCBI towards co-workers, affect towards managers did not signifi- cantly impact exhibition of OCBI towards managers. Also, the greater the number of semesters student employees spent with a manager, the higher their OCBI towards the manager. In addition, the percent of vari- ation explained (R2) increased more when co-worker exhibition of OCBI was introduced into the model than when manager exhibition of OCBI was introduced. Gray, Niehoff, and Miller (2000) found that per- ceived friendship opportunities improved job satisfaction of students employed in UDS. These results would suggest that co-workers have a higher impact on exhibition of student employee OCBI than managers. Path analysis results for the current study showed that transform- ational leadership dimensions of “providing an appropriate model” and “fostering acceptance of group goals” indirectly impacted student em- ployee exhibition of OCBO through job satisfaction and trust in super- visor. Another dimension included in the model, “setting high perform- ance expectations,” directly impacted student employee exhibition of OCBO. Paths going through mediating variables of job satisfaction and trust in supervisor were not significant. However, by comparing the standardized beta values of paths going from “providing an appropriate model” and “fostering acceptance of group goals,” to the beta value from the direct path, “setting high performance expectations” (ß = 0.19; t = 3.00), it can be observed that the impact of “setting high perfor- mance expectations” on student employee exhibition of OCBO is low- est. These findings partially contradict findings of Podsakoff et al. (1990). They found that an aggregate measure of transformational leader behaviors indirectly impacted OCB (not context specific). Both trust in supervisor and job satisfaction perceptions were im- pacted by the aggregate measure of transformational leader behaviors; however, only trust in supervisor moderated the relationship between transformational leader behaviors and OCB (Podsakoff et al., 1990). In contrast, in the current study, job satisfaction played a more important role as a mediating variable than perceptions of trust in supervisor, when studying the impact of selected transformational leader dimen- sions on OCBO. This conclusion was made after comparing standard- ized betas. MacKenzie et al. (2001) found in a sales context that Refereed 45
  • 29. transformational leader behaviors influenced salespersons to perform above and beyond the call of duty. Similar conclusions also can be sup- ported by the current study for the selected transformational leadership dimensions tested. A confirmatory factor analysis conducted to determine whether or not OCBI and OCBO could stand as two distinct scales showed that the factor loadings for most items in the OCBO were below the desired level of 0.60. The item loadings for the OCBI towards managers and co-workers were, however, above desired levels. These results are simi- lar to the findings of Bolon (1997), where the distinction between OCBI and OCBO was tested in a hospital context. It is also to be noted that the correlation in this study, between an overall measure of OCBI (OCBI towards managers + OCBI towards co-workers) was 0.586 (p < .001). Correlation coefficients found in Williams and Anderson (1991) and Somech and Drach-Zahavy (2004) were weaker at 0.43 and 0.40, respectively. A significant, but weak, negative relationship was found between an overall measure of student OCBI and intent to turnover. Chen et al. (1998) also empirically studied the relationship between OCB and turn- over. Chen and his colleagues found that negative relationships existed between discretionary behaviors, such as OCB and turnover because such behaviors were not part of the employee’s formal organizational role. More research relating OCB and turnover is needed in the hospital- ity industry due to high employee turnover rates. LIMITATIONS AND FUTURE RESEARCH This study is not without limitations. The sample is restricted to part-time student employees at UDS. Students in this population may view jobs in UDS as a way to make extra spending money and hence, their turnover intentions may be different from those in full-time em- ployment. Although students in this study were employed in a variety of dining facilities including residence dining halls, cafes, restaurants, and conference centers; all facilities were located within one university. Therefore, results cannot be extended to other universities and business contexts or other types of employees. There may be respondents in the study who stated intent to turnover only because they were graduating in the near future. OCB research in hospitality has focused on limited-menu chain res- taurants within specific regions and the travel and resort sector. There is 46 JOURNAL OF FOODSERVICE BUSINESS RESEARCH
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