More often than not, there’s hesitation among businesses when developing/implementing video assets comes up in discussion. While the initial hesitation to explore this medium is understandable, it’s usually due to the belief that one needs to hire a videographer or purchase high-end equipment to produce acceptable content. The fortunate reality is that there are a number of simple methods and low to no cost tools brands can use to easily create and utilize quality videos in their Facebook advertising campaigns.
Learn how to stand out among the stillness and set your business in motion as Akvile shares tactics on how to easily and affordably create and use video content with Facebook Ads to increase engagement, leads, visibility, and sales.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Facebook Ads: How To Create and Utilize Video for Success by Akvile DeFazio | Digital Olympus 2017
1. Facebook Ads: How
To Create and Utilize
Video for Success
PRESENTED BY AKVILE DEFAZIO OF AKVERTISE, INC.
NOVEMBER 28, 2017
@AkvileDeFazio |#DigitalOlympus
2. Hi! I’m Akvile DeFazio
•President and Digital Advertising Consultant at AKvertise, Inc., a social
media advertising agency in Paso Robles, located in Central California.
•10 years experience in the online marketing industry, specializing in Pay-
Per-Click (PPC) via search and social and organic social media marketing.
•Connect with me on Twitter @AkvileDeFazio or online at AKvertise.com
@AkvileDeFazio |#DigitalOlympus
3. Agenda
•Getting Started:
• Why Use Video?
• Goals
• Strategy Development
•Equipment: What You Will Need
•Tools: Video Editing Apps
•How to Utilize Video with Facebook Ads
•Best Practices for Facebook Videos Ads
•Q&A
@AkvileDeFazio |#DigitalOlympus
Photo by Pixabay on Pexels.com
4. Why Use Video?
@AkvileDeFazio |#DigitalOlympus
Photo by Tyler Hendy
• Stand out among the stillness of the News Feed
• Higher engagement rates
• Smaller attention commitment for users
• Impactful and memorable
• Receive 10-30% more views
5. What Are Your Goals?
@AkvileDeFazio |#DigitalOlympus
Photo by Tyler Hendy
•Awareness
• Brand Awareness
• Reach
•Consideration
• Traffic
• Video views
• Lead Generation
• Post Engagement
• Page Likes
• Event Responses
•Conversion
• Conversions
12. Develop a Plan
@AkvileDeFazio |#DigitalOlympus
Photo by Tyler Hendy
• Determine Your Target Audience(s)
• Craft a Storyline
• Choose a Location
• Video Editing Tools
• Launch Campaigns
13. Equipment: What You Will Need
•Equipment:
• Your phone
• Go-Pro (optional)
•Area:
• Wall
• Table
• Table Cloth (optional)
• Clean and distraction-free space
• Relevant environment where your
product or service can be seen in use
•Lighting:
• Natural or artificial
@AkvileDeFazio |#DigitalOlympus
Photo by Teono123 on Pexels.com
14. Tools: Video Editing Apps
@AkvileDeFazio |#DigitalOlympus
Boomerang
FilmoraGO
Stop Motion Studio
Hyperlapse
InShot
Quik
iMovie
Legend VidLab
Perfect Video
15. How To Promote Your Video
•Facebook Page:
• Boosted Posts
•Facebook Ads:
• Awareness
• Consideration
• Conversion
@AkvileDeFazio |#DigitalOlympus
17. Best Practices for Facebook Video Ads
•Well lit
•Distraction free background
•Legal rights to music
•Clear and audible
•Apply captions
•Duration: Up to 240 minutes
• Recommended: 60 and 90 seconds
•Format: .mp4, .mov or .gif
•File size: up to 4 GB max
@AkvileDeFazio |#DigitalOlympus
18. Thank You! Any Questions?
Akvile DeFazio
President and Social Media Advertising Consultant
AKvertise.com
hi@akvertise.com
@AkvileDeFazio |#DigitalOlympus