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1. SEO AUDIT REPORT OF
INDIABUNGY
(1) PAGE TITLE
(A) DUPLICATE
NOTE
What isDuplicate Page Title ?
Title duplicate means that there are two or more pages
on the website that have the same page title.
Why page title should be unique

2. If there arer duplicate title in the website then google
will not CRAWL both title andit will not be rank
ongoogle’s SERP page.
Problem:
Sir there are totle 11 pages in your website but the
page title of each page is duplicated. Google will not
rank our page because the page title is duplicate.
ACTION
You have to remove all the duplicate page titles in your
website and make all the page titles new which do not
match with other page titles only then Google will
crawl your page then your website rank will come.
(B) OVER 60 CHARACTERS
NOTE
What is OVER 60 CHARACTERS ?

3. Your website page title should be less than 60
characters & More than 55 Characters.
Why not OVER 60 CHARACTERS ?
If the page title of our website is more than 60
characters, it will not be fully visible on the Google
SERP Page and Visitors will not get full information.
Problem:
Sir, there are 162 pages in your website, but there are
6 pages in which the page title of that page is more
than 60 characters, due to which the page title will not
be visible and the viewer will not get full information.
ACTION
We have to create a page title of 60 characters or less
for the page title which is more than 60 characters So
that our page title will Show full Informative on Google
SERP Page.
C. BELOW 30 CHARACTERS

4. NOTE
What is Below 30 characters ?
Your website page title should be More than 30
characters & Less than 60 Characters Why not below
30 characters
Why not below 30 characters ?
If the page title in your website is below 30 characters,
google will not Crawl it and it will not rank on google.
Problem:
Sir, there are 162 pages in your website, but there are
10 pages in which the page title of that page is less
than 30 characters.
ACTION
We have to change the page title which is less than 30
characters in your website to 60 characters,
otherwisethat page will not rank in Google.

5. (2) META DESCRIPTION
(A) MISSING
NOTE
What is meta description ?
A meta description tag generally informs and interests
users with a short, relevant summary of what a
particular page is about.
Why meta description is important
A compelling meta description has the power to raise
the click-through rate of your organic search results.
That means more of the people who see your page in
the search results will actually click through and land
on your site.
Problem

6. Your website has 14 pages with missing
metadescriptions. Due to this google will not crawl our
page and our page will not rank.
ACTION
So we have to create meta descriptions for the 14
pages which do not have meta description. So google
will crawl the 14 pages and then index them on Google.
(B) DUPLICATE
NOTE
Problem:
There are 162 pages in our website that have duplicate
meta descriptions that will cause our pages to not rank.
ACTION
So we have to create unique descriptions for
the two pages which do not have meta

7. descriptions. So google will crawl the two
pages and then index them.
(C) OVER 155 CHARACTER
NOTE
There are 162 pages in our website that have over 155
characters meta descriptions that will cause our pages
to not rank.
ACTION
So we have to create meta descriptions for the 12
pages which do not have meta description. So google
will crawl the 12 pages and then index them.

8. (3) META KEYWORD
(A) MISSING
NOTE
What is meta keywords
Meta Keywords are a specific type of meta tag & tell
search engines what the topic of the page is.
Why meta keywords is important ?
Meta keywords are important for SEO for some search
engines because the ranking algorithm uses the meta
keywords tag to identify the core topics for the web
page.
Problem

9. There are 162 Pages in our website but 41 Pages of our
website that do not include Mete Keywords.
ACTION
We have to add meta keywords for these 41 pages
inside them So it will Help to rank on google.

10. (4) HEADLINE 1
MISSING
There are no missing headline in this website.
DUPLICATE
There are no duplicate headline 1 in this website.
OVER 70 CHARACTERS
There are no above 70 characters headline 1 in this
website.

11. (5) HEADLINE 2
(A) MISSING
NOTE
There Are Total 162 Pages Out Of That 13 Pages Have
Misisng Headline 2.
ACTION
We have to create new Headlines 2 for the 13
Headlines 2 missing within our website.
DUPLICATE

12. NOTE
Problem
Our website has total 162 pages out of which25 pages
have duplicate headline 2.
ACTION
We have to create a unique new headline 2 for those
25 pages.
ABOVE 70 CHARACTERS
Problem
Our website has total 162 pages out of which 2 pages
have more than 70 characters headline 2.
ACTION
We have to create a unique new headline 2 for those 2
pages.

13. (6) SITE MAP
NOTE
What Is Sitemap
It Is a Website Map. There Are Two Types Of Files In
Sitemap.
(1)Html – For Visitors Of The Website
(2) Xml – For Google Crawler Of The Website
Why Sitemap is important
Because Crawler Cant Crawl All The Pages In The
Website So We Have To Give Instructions To Crawler
To Crawl All The Subpages In The Website.
Problem:

14. The Above Site Has Used The Sitemap. It Is Created
With Free Online Sitemap Generator by yoast SEO
Tool.
ACTION
Since The Sitemap Has Coding, We Have To Direct
Google Crawler To Come And Visit All The Web Pages.
(1) Xml Sitemap Is Used To Direct The Google
Crawler To Map All The Pages In The Website.
(2) Html Sitemap Is Used For The Visitors For
Searching Various Pages/Content Of The
Website.

15. (7) CRAWLING STATUS
NOTE
What Is Crawling Status
Till Google Don’t Crawl All The Pages In Your Website It
Will Not Rank.

16. Problem:
There Are Total 162 Pages. Out Of Which 4,020
Results/Pages Are Crawled By Google.
ACTION
Since 3858 Pages Out Of 162 Pages Are Not Crawled In
The Above Scenario, We Have To Make Sure 100% That
Google Should Crawl All The Pages In Your Website
Otherwise Your Website Will Not Rank.
(1)First Scenario: Before Website Completion, We
Should Not Allow The Google Crawler To Crawl The
Website, Hence It Must Be Paused. Otherwise, Dummy
Pages Might Get Crawled.
(2)Second Scenario: All The Necessary And
Authenticated Pages Should Be Crawled After
Completion Of Website To Get The Correct Results.
Google Crawler Should Not Crawl Dummy Pages Or
Unnecessary Pages, It Should Crawl Only How Many
Pages Are There In Website.

17. (8) TOTAL NO OF BACKLINK
NOTE
What is Backlinks ?
Backlinks are also called inbound links because they
represent another website's traffic coming to your own
site.
Why Backlinks is important ?
Backlinks are especially valuable for SEO because they
represent a "vote of confidence" from one site to
another.

18. ACTION
Google Loves External Audience So We Should
Generate Maximum Backlink For Our Website

19. (9)WEBSITE SPEED LOAD TIME
NOTE
What is Website Load Time?
Load time is the elapsed time between a user
submitting a URL and the entire page becoming
available on the browser for the user to view.
Why page load time is important
Beyond the rankings, optimizing your page load time is
a great way to help users get where they're going
faster-and happier shoppers are more easily converted
into sales.
Problem:

20. (1)You Must Know How Long Does It Take To Load Your
Website.
(2)Bounce Rate Will Increase If The Load Time
Increases.
ACTION
(1)Image Should Not Be In Mbs
(2) Image Should Not Be More Than 100 Kbs, If It Is
More Than That, It Will Be Difficult To Maintain The
Time.
Tools Used:
Gtmatrix Tool Is Used To Measure The Speed Time Of
The Website.

21. (10) IMAGE SIZE
NOTE
What is Image Size ?
Image Consume More Bytes Than Any Other Part Of A
Website. Their Size And Complexity Heavily Influence
Site Performance. So If We Reduce the Size Of Image
Without Compromising Quality, Page Load Time
Improves.
Why Image Size is Important ?
(1)Image Should Not Be More Than 100 Kbs, If It Is
More Than That, It Will Impact Website Loading Time.

22. (2) Their Size and Complexity Heavily Influence Site
Performance. So, If We Reduce Size of Image Without
Compromising Quality, Page Load Time Improve.
Problem:
There Are Total 69 Images Out Off That 27 Images Are
Over 100 Kb.
ACTION
SO 32 IMAGES SIZE I HAVE TO CHANGE IT UNDER 100
KB
Three Things Due to Which the Load Time Will Increase
(1) Image Size
(2) Animation
(3) Video
Image Size Is the Biggest Reason for Highest
Load.

23. (11) MOBILE FRIENDLY+
MOBILE RESPONSIVE
NOTE
What is Mobile Friendly+Mobile Responsive ?
(1)Mobile Friendly: -Website Should Open Thru Mobile.
(2)Mobile Responsiveness Refers To Whether A
Website Is Optimised To Be Functional And
Aesthetically Pleasing On Device Of Different Sizes.
Why Mobile Friendly+Mobile Responsive?
(1)Website Should Open Easily Thru Mobile.
(2) Mobile Responsive: -Website Which Open Thru
Mobile but Conversion Does Not Happen. Because

24. Fonts Are Very Small. Fonts Should Be Proper Clickable
Element Or Button And Text Should Not Overlap.
(3)Image /Video: -In Mobile /Phone The Image Or
Video Should Be Seen Inside The Phone, There Should
Not Be Any Cut In Image / Video.

25. (12) ROBOT.TXT FILE
NOTE
What is Robot.txt File ?
Robot.Txt Is Used To Prevent Web Crawlers From
Accessing All Or Part Of A website.
Why Image Size is Important ?
It Is A Text File Used For Seo Containing Commands For
The Search Engine Indexing Robots That Specify Pages
That Can Or Cannot Be Indexed
(1)Which Page In Website I Don’t Want Crawler To
Crawl, I Have To Put Robot.Txt File .The Moment
Crawler See This File It Stops And Move To Different
Page Where There Is No (Robot.Txt File).
(2)If We Find Robot.Txt File In Front Of Any Page In A
Website, Then We Can Check If It Is Necessary Or Not.

26. (3)Sometimes Developer Put Robot.Txt File In The Page
But Forget To Remove Them From The Page That Page
Will Never Rank.
(4)It Is Important To Use Robot .Text File In Certain
Page Where Security Breach Can Happen (Such As
Login Id /Password/Or Import Information).
Problem:
In The Above Website ,Robot.Text File Is Used 1 Page
So 1 Page Is Blocked.
ACTION
Action:-Since In The Above Website There Is 1 File
Which Is Blocked We Do Have To Do Action it page.
But There Different Scenario Where We Can Take
Action:-
3rd Party Url Is Blocked Then We Should Not Bother, If
Your Website Is Blocked Then Only We Can Take Action
By Telling Developer To Remove Robot.Text File.

27. (13) DUPLICATE CONTENT
NOTE
What Duplicate Content ?
Duplicate Content Means Substantive Blocks Of
Content Within Or Across Domains That Either
Completely Match Other Content In Same Language Or
Similar.
Why Google Don’t Like Duplicate Content ?
Google Algorithm Says That If Your Website Has
Duplicate Content Or Common Content Then It Will

28. Not Rank Your Website. There Should Be Unique
Content In The Website.
Problem:
In The Above Website There Are Only 7%. Duplicate
Content ,58% Common Content And 35% Unique
Content Which Is Good. Because Duplicate Content
Should Not Be More Than10 To 20% In A Website.
ACTION
(1) Content Should Be Unique And Not Common
Content(Ie,10-20%).
(2)If Duplicate Content Is Above 25% Then We Have To
Put Unique Content.
(3)In Your Website If You Have Common Content In
Every Page Then Google Will Think It As Duplicate, So
Common Content Should Not Be More.
(4)Whenever We Ask Content Writer To Write Content,
We Should Tell Them To Use The Keyword In The
Content.

29. (14) KEYWORD DENSITY
NOTE
What is Keyword Density ?
Keyword Density Refers To The Number Of Times A
Keyword Appears On A Given Webpage.
Why Keyword Density Should Be Checked In The
Content ?
Google Don’t Rank Your Page/Website IF Over Stuffing
/Over Writing of Keywords. Or Repeatedly When We
Use the Same Word in The Content.

30. Problem:
In The Above Website There Are Some Some Keywords
With There are few keywords with less than 2% .
ACTION
Keyword Density Should Not Be Less Than 2% And Not
More Then 5% Otherwise Google Will Not Rank. Which
keywords are less than 2% kd we have to increase it.

31. (15) 404 ERROR OR 4XX
ERROR
NOTE
What is 404 ERROR OR 4XX ERROR ?
If You Open a Website and a 404 Error comes Means
“File Not Found”. This Happen When a File Is Deleted
or There Is an Error in A Link.
Why Do We Get 404 Error In a Page ?
Google Don’t Rank YoA 404 Error Indicates That The
Webpage You Are Trying To Reach Can’t Be Found,
Because Of A Problem In The Website Or The Page Was
Moved Or Deleted.

32. ur Page/Website IF Over Stuffing /Over Writing of
Keywords. Or Repeatedly When We Use the Same
Word in The Content.
Problem:
In The Above Website When We Open 404 Error Has
Popped But It Is Not Inside The Website.
ACTION
So Google Says It Is Mandatory To Have 4o4 Error
Inside The Website So That Bounce Rate Will Be.