The document is an SEO audit report for a company website. It identifies several issues that could negatively impact the website's search engine optimization and rankings. These include missing or duplicate page titles, meta descriptions and keywords. It also finds problems with the number of backlinks, website speed, images sizes, lack of mobile friendliness, and amount of duplicate content. The report provides explanations for why each issue is important and recommends actions to improve the website for SEO purposes, such as writing unique, optimized content and restructuring page titles and descriptions.

1. Company Name
Edenvet
SEO Audit Report
.

2. Index
2
1. Page Title……………………………………………………………………………………
A.Missing Page Title
B.Duplicate Page Title
C.Page Title Length (60 to 75 CH)
D.Below 30 Character
2. Meta Description……………………………………………………………………………..
A.Missing Meta Description
B.Duplicate Meta Description
C.Meta Description Length More than 155 Character
D.Meta Description Length Below 70 Character
3. Meta Keywords……………………………………………………………………………….
A.Missing Keywords
B.Duplicate keywords
C.Multiple Keywords
4. Heading 1………………………………………………………………………………………
A. Missing H1
B. Duplicate H1
C. Over a 70 Character
D. Multiple H1
5. Heading 2………………………………………………………………………………………
A. Missing H2
B. Duplicate H2
C. Over a 70 Character
D. Multiple H2
6. Site Map………………………………………………………………………………………..
7. Crawling Status……………………………………………………………………………….
8. Total Number of Backlink…………………………………………………………………...
9. Website Speed Time…………………………………………………………………………
10. Image Size……………………………………………………………………………………
11. Mobile Friendly and Mobile Responsive………………………………………………..
12. Robots.txt…………………………………………………………………………………….
13. Duplicate Content…………………………………………………………………………..
14. Keyword Density……………………………………………………………………………
15. 404 Error……………………………………………………………………………………...

3. 1.Page Title
3
Note
What is a Page Title?
● A page title, also known as a title tag, is a short description of a webpage and
appears at the top of a browser window and in SERPs.
Why is the Page Title Important?
● A poorly written title tag can reduce click throughs, which is an element that search
engines use in their rankings.It is an important element of an optimized SEO page.
Problem:
● Your website has 44 pages available, as well as available page titles. However,
that number of pages may not be according to google algorithm, which could affect
the website's ranking factor.
Action:
● We advise that you modify your page titles to meet Google's standards in order
to improve your website's ranking.

4. A.Missing Page Title
4
Note
What is a Missing Page Title?
● If there is a missing page title in website pages that call missing page title, then
the website pages may not be able to rank as highly in search engine results.
Why is the Page Title Important?
● If there is a missing page title in website pages, that can result in those pages not
being found by search engines.it can also impact search engine optimization.
Problem:
● There are 2 pages on your website without page titles.
Action:
● For the 2 Pages, we created unique page titles.

5. B.Duplicate Page Title
5
Note
What is a Duplicate Page Title?
● When websites have the same page title, it can cause duplicate page titles.
Why is the Unique Title Important?
● Having duplicate pages with the exact same title can negatively impact your
ranking in Google. When Google crawls these pages, it can get confused about
which page is more relevant. As a result, none of the duplicate pages may rank.
Problem:
● There are 8 pages on your website, all of which have duplicate page titles that
affect its page rank.
Action:
● In order for Google to identify each page of the website, all pages must have
unique page names. Therefore, we must change duplicate page titles.

6. C.Page Title Length (60 to 75 Characters)
6
Note
What is a Long Page Title Length ?
● Long page titles can lead to truncation issues on search engine result pages
(SERP).
Why are page titles between 60 and 75 characters in length?
● It's been said that website page titles between 60 to 75 characters can help solve
the issue of truncation and also improve Click Through Rate.
Problem:
● There are 0 pages on the website with page titles that are longer than 60
characters.
Action:
● To avoid truncation, we must revise or redesign our page title so that its length
falls between 60 and 75 characters.

7. D. Page Title Length below 30 Character
7
Note
What is a Shorter Page Title?
● Website page titles that are shorter than 30 characters can be called shorter
page titles.
Why are page titles longer than 30 characters?
● Longer website page titles are better for google crawlers to understand the page.
A page title length of more than 30 characters is important for SEO purposes.
Problem:
● Your website contains 3 pages with page titles less than 30 Charters.
Action:
● The length of our page titles will be increased to 50 characters. This will not only
provide more value to users, but also to the google crawler.

8. 2. Meta Description
8
Note
What is a Meta Description?
● A meta description is a brief summary of what a web page is about. This short
description is displayed in a search engine results page (SERP) as part of the
search snippet, and its purpose is to give the user an idea of the content that exists
on the page and how it relates to their search query.
Why is the Meta description important?
● The meta description for a website can be important for a number of reasons, one
of which is that it can help improve a page's click-through rate (CTR) in Google
SERPs. This, in turn, can have a positive impact on a page's ability to rank. When
creating a meta description, webmasters should think of it as an opportunity to
"advertise" the content of their website to potential searchers.
Problem:
● Your website has 44 pages, each of which has a meta description. However, if you
want to make sure that your website complies with Google's requirements, you'll
need to go through and update each of the descriptions.

9. 2. Meta Description
9
Action:
● We will redesign each Meta description on your website and ensure that they are
ideal for Google

10. A.Missing Meta Description
1
0
Note
What is a Missing Meta Description?
● Your website is like a blank canvas - without a meta description, it's missing an
important element that can help search engines understand what your page is
about.
Why is the presence of a meta description important?
● The meta description for a website can be important for a number of reasons, one
of which is that it can help improve a page's click-through rate (CTR) in Google
SERPs. This, in turn, can have a positive impact on a page's ability to rank. When
creating a meta description, webmasters should think of it as an opportunity to
"advertise" the content of their website to potential searchers.
Problem:
● There are three pages on the website that do not have a meta description.
Action:
● This issue can be avoided by writing a unique meta description for each page.
Write a unique, well-crafted meta description

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B.Duplicate Meta Description
Note
What is a Duplicate Meta Description?
● Similar meta descriptions on two or more web pages are referred to as duplicate
meta descriptions.
Why is a Unique Meta Description Necessary?
● When two or more pages share the same meta description, Google's crawlers
become confused about the content of the pages, which has an impact on page
ranking. Hence, each page has a unique meta description.
Problem:
● Your website's pages all contain the same meta description, which goes against
Google's standards.
Action:
● To fix this, try updating your descriptions to be more specific to each page's
content.

12. 12
C.Meta Description Length Not More than 155 character
Note:
Why is the Meta Description Length limited to 155 Characters?
● The ideal length for a meta description is 160 characters. Google generally
truncates them to ~ 155–160 characters. It’s a good practice to keep meta
descriptions long enough so that they’re descriptive and hence we recommend
writing meta descriptions between 50-160 characters.
Problem:
● Your website has 88 pages in total, but 40 of them include meta descriptions that
are too long for Google's standards-more than 155 characters.
Action:
● We rewrite meta descriptions that are longer than 160 characters.

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3. Meta Keywords
4.
Note
What are MetaKeywords?
● Meta keywords are meta tags that you can use to provide more information about
the content of a page to search engines. They are found in the HTML source code
of a webpage and are not visible to visitors.
Why are Meta Keywords important?
● Meta keywords are important for SEO for some search engines because the
ranking algorithm uses the meta keywords tag to identify the core topics for the
web page.
Problem:
● There are 44 pages with keywords, but not all of them are relevant to the page's
content.
Action:
● We will optimize meta keywords and recreate the page based on the content.

14. 14
A.Missing Keywords
Note
Why is the presence of Meta Keywords in website pages
important?
● For some search engines, meta keywords are important for SEO because the
ranking algorithm uses the meta keywords tag to identify the core topics for the
web page. If meta keywords are missing, the page ranking suffers.
Problem:
● There are 32 website pages that lack keywords.
Action:
● Find High-quality keywords for those pages and utilize them into web pages.

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6) Sitemap:
Note
What is a Sitemap?
● A sitemap is a blueprint for your website that assists search engines in finding,
crawling, and indexing all of the content on your site. Sitemaps also inform search
engines about the most important pages on your site.
Why Sitemap is Important?
● A sitemap tells Google which pages and files you think are important in your site,and also
provides valuable information about these files. For example, when the page was last
updated and any alternate language versions of the page.

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7.Crawling Status
Note
What is Crawling Status?
● Crawling Status tells Google how many pages on your site it should crawl.
Why is Crawling Status Important?
● The crawling status of a website is important for ranking because it tells Google
which pages of the site to crawl. If the crawling status is not set properly, Google
may crawl extra pages that are not needed, which can hurt the website's ranking.
Problem:
● Your website has 88
● .pages, but Google is only crawling 1040 of them. This can negatively impact your
website's ranking.
Action:
● We will stop the extra page from crawling.

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8.Total Number of Backlinks
Note
What is a backlink?
● A backlink is a link created when one website links to another. Backlinks are also
called "inbound links" or "incoming links." Backlinks are important to SEO.
Why are Backlinks Important?
● Backlinks are especially valuable for SEO because they represent a "vote of
confidence" from one site to another.
Problem:
● There are 5020
● backlinks on your website, which negatively affects website rankingfactors.
Action:
● We build a backlink to your website, which raises its search engine ranking.

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10.Image Size
Note
Why Image size important?
● Image Size is Important in Websites If an image is larger over 100 kb, it affects
website load time and website ranking.
Problem:
● There are 3 images on the website that are larger than 100 kb and have an
impact on the website's ranking.
Action:
● We reduced the size of the 3 images that were more than 100 kb.

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11.Mobile Friendly
Note
Why is a Mobile-Friendly Website Important?
● People spend more time on their mobile devices and tablets every year, yet many
websites are still not designed to account for varying screen sizes and loadspeeds.
Mobile optimization considers site design, site structure, page performance, and
other factors to ensure that you are not unintentionally turning away mobile visitors.
Problem
● Your website is not mobile-friendly, which has an impact on its ranking. As a result,
our solution is to convert the website mobile-friendly for ranking.

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13. Duplicate Content
14.
Note
What is Duplicate Content?
● Blocks of content that are exactly the same as one another (exact duplicates) or
strikingly similar are referred to as duplicate content.
●
Why is Unique Content Important?
● Duplicate content confuses Google and makes it choose which of the same pages
to rank in the top results. No matter who wrote the content, there's a good chance
the original page won't appear in the top search results.
Problem
● Duplicate content makes up 18% of your website, which is negative for ranking.
Action
● Therefore, we recommend creating unique content for pages because Google
loves fresh content.