This is a Mini Case Study on HSBC Bank under the guidance of Prof. Sameer Mathur which shows segmentation and targeting HSBC Bank as World's Local Bank.

2. THINK GLOBAL
ACT LOCAL

3. • 85 Countries
• 9500 Branches
• 100M Customers
85 Countries
9500 Branches
100M Customers
With full customer
satisfaction

5. YES!

6. Because We approach
each country
uniquely,
blending with
local knowledge.
- CEO, HSBC

8. HSBC focused on geographical
behavioural and psychological
segmentation segment via niche
marketing and individual marketing

9. OUR ADVERTISING STRATEGY

10. Different Values...
The more you look at the world,
The more you realise that what one
person values may be different from
the next.

11. Different values...
The more you look at the world,
the more you realise that really
matters to people.

12. SPONSORING
EVENTZ...

13. Introducing
Personal Economy

14. The things in life that truly
matter. Your family,
your home, your passions
and your career.
Everyone has one. Yours is as
unique to you as
your fingerprint, and
is constantly changing.
Each new and exciting stage
of life forces us
to look deep at
our own personal
economies.

15. INTRODUCTION
SEGMENTATION
NETWORK
ADVERTISING CAMPAIGN

16. DISCLAIMER...
By- Akshay Mangal
NIT, Surat
B. Tech. 2013-17
Co-Founder & CMO

17. PICTURE
POORI
HUI MERE
DOST