3. SIZE OF AUDIENCE:
• 100 crore unique users world wide visit every month
• 5.5 crore unique users in India visit you tube every month.
• More than 10 crore social action (share , likes, comment) per week.
• User from 43 countries , 60 languages)

4. Online Video Viewer in INDIA ,by Age And Gender

5. MALE-FEMALE YOU TUBE CATEGORIES WORLD WIDE

6. Choosing channel Name
• Unique / Not common
• No fancy
• This is so because of branding.
• Name should be shown easily in search result.

7. GET MORE SUBSCIBERS
• For more views
• For more Search Rank
• For You tube feature which are not for low subsciber.
Ex: paid channel option with 1000 active subsciber.

8. ADDING RIGHT KEYWORDS
• Description
• Title
• Meta tag
• Customize video thumbnail

9. PROMOTING ON

10. Which Results in Getting

11. IN TODAY’S
SCENARIO

12. Content in motion

13. Because people are not
just watching any more

14. They are
seeing
believing
feeling
living
conversing
experiencing
The Shows/Series

15. The same phenomenon
needs to continue..
And to be extended to SMM
Campaigns
With a central thought for the
audience to remain anchored to

16. YOU TUBE
PROCESS FLOW

18. NOW THE REAL QUESTION IS HOW WE WILL
BE EARNING ?
ENAGEMENT CAN BE KNOW IN YOU TUBE FROM 4 FACTOR:
BUT
None of above parameter will help us to earn money

19. Then who will be paying to us ?

20. IT’S THE
WHO WILL BE PAYING TO YOU

21. BUT
HOW
-> It will depends upon the no. of views your video will have and the ads clicks it get on it.

22. But how the Advertisers will be deciding
which channel to pay ?
-> For that we have to register our Youtube channel to AdSense.
->Adsense: AdSense (Google AdSense) is an advertising placement service by Google.

23. OTHER MODES OF EARNING
• AFFILIATE MARKETING
• SPONSORED
• GOODIES/MERCHANDISE

24. Example 2
Example 1
GOOGLE TAKES 45% OF OUR EARNING

25. Advertising in India vs foreign country
Let’s take one example:

26. Views country wise:
Revenue country wise:

27. YouTube advertising formats

28. YOU TUBE TERMS AND CONDITON
• You understand and agree that you are solely responsible for your own Content and the
consequences of posting or publishing it.
• You agree that you will not post or upload any Content which contains material which it is
unlawful for you to possess in the country in which you are resident
• You agree that Content you submit to the Service will not contain any third party copyright
material (including rights of privacy or rights of publicity) unless you have a formal licence
or permission from the rightful owner, or are otherwise legally entitled, to post the material
in question and to grant YouTube the license .
• Content complies with the content requirements set out in these Terms and
may remove such Content and/or terminate a User's access for uploading Content
which is in violation of these Terms at any time, without prior notice and at its sole discretion.

29. COPY RIGHT
Content id Copyright
• If your original work is uploaded by someone else without permission.
We can claim the copyright infringement notice to you tube then they
will remove all the other links from you tube.
• If we have paid money for someone else license video to show it in our
you tube channel and the owner blocked our content by content id
then we can resolve it by dispute.

30. Don't cross the line

31. THANK YOU
ANY QUESTIONS