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FAILURE IN MANAGING COMMUNICATION INTERNALLY AND EXTERNALLY
- 1. FAILURE IN MANAGING COMMUNICATION INTERNALLY AND EXTERNALLY GROUP - 8
- 2. GROUP MEMBERS • AISHA SHAIKH • ADITYA GOTAD
- 3. COMMUNICATION The imparting or exchanging of information by speaking, writing, or using some other medium.
- 4. INTERNAL COMMUNICATION • It is the function responsible for effective communication or trade among participants within an organization. • It is the transfer of information via channels such as: memos, intranet, publication or broadcasts, etc. EXTERNAL COMMUNICATION • The exchange of information and message between an organization and other organization groups, individual outside its formal structure. • Simply we can say : Communication that takes place out side the organization is called external communication
- 5. • Company – Toyota Motor Corporation • Industry – Automotive • Founded – August 28, 1937; 81 years ago • Founder – Kiichiro Toyoda • Headquarters – Aichi, Japan
- 6. CRISIS AT TOYOTA • Rapid growth put strain on the manufacturing process • Recalls upto 8 million • Many lives were lost due to fault in vehicle • NHTSA investigations • Crisis loss – Over 5 Million $ • Sales reduced by 16%
- 7. FAILURE OF COMMUNICATION - INTERNAL • Misconceptions regarding priorities • Role conflict • Lack of engagement
- 8. FAILURE OF COMMUNICATION - EXTERNAL • Change in story • Covering up • Less engagement with external bodies
- 9. • CEO - Sanjay Agarwal • Founder - Vijay Mallya • Founded – 2003, Mumbai • Motto - FLY THE GOOD TIMES • Parent Organization - United Breweries Group • Ceased - October, 2012
- 10. INTERNAL 1. Lack of Management. 2. Delayed Salary. 3. High Operational Cost. 4. Acquisition For Expansion.
- 11. EXTERNAL 1. Not Able to Adapt Its Business With External Environment. 2. High price. 3. Poor hospitality services.
- 12. • Company – Cadbury India • Founded in – In India, It began its operations in 1948 • Market share – Over 70% • 5 company owned facility • The brand name “CADBURY” is synonymous with chocolates in India • Dairy milk – Comes under Cadbury and parent company Mondelez International
- 13. FAILURES ARE : 1. Competition 2. Increasing health awareness 3. Low switching cost 4. Controversies – Worm Controversy -2003 5. No norms for storage of chocolates 6. Loss of morale of sales staff 7. Poor quality in packaging of product