Understand your audience and yourself to read the room

1. 3 Causes of Conflict
in Presentations
(or anywhere)

2. 31 You
Diametr
ic
Opposit
e
2Pace
3 Causes of Conflict
in Presentations
Applies to all interactions,
really
Based on Tracom’s Social Styles: Analytical | Driver |
Expressive | Amiable

3. The number one cause of conflict is a difference in Pace.
Analytical and Amiable styles have a slower pace.
Driver and Expressive have a Faster Pace
Be Extra Aware of this as you make your Presentation
If you know your audience member has a slow style,
• Speak as slowly as can be natural for you.
• Don’t rush into your response. Some preamble would be
relaxing for your listener.
• Ask Questions
1Pace

4. You have two areas of potential conflict when your style is
diametrically opposite the style of the person you’re
interacting with.
You’ll have to be very aware to adapt.
• We tend to marry our opposites and hire ourselves. The
reverse might be better!
• Be aware that you are likely to be frustrated by someone in
the opposite quadrant. Don’t blame them.
• You’re still authentic even when you have to flex your style
repeatedly. And you’ll have to if you’re speaking to several
people
Diametr
ic
Opposit
e
2

5. This might be even bigger than the huge effect that Pace has.
And it’s encouraging.
When you find yourself frustrated or annoyed by someone,
including in a presentation, know that with the right
knowledge and effort you can manage the interaction.
You’ll have a better experience and more success.
• “Spillover Effect”
A study found when seated near someone who had an opposite strength as
their own, the strength of their neighbor rubbed off on them. (HBR)
• Make the effort to understand styles and how to adapt
• You can’t do that if you don’t KNOW YOURSELF
You
3

6. 3 Causes of Conflict
in Presentations
(or anywhere)