SlideShare a Scribd company logo
1 of 18
Download to read offline
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi
MAKING YOUR WI-FI WORK FOR YOU
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
What Are Your Marketing Challenges?
Do they include:
•Increasing Brand Awareness
•Increasing Social Engagement
•Obtaining Valid and Reliable data
•Encouraging Repeat Customers
•Making your life easier!
What if you could do this automatically?
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
The Traditional Wi-Fi
Approach
COPYRIGHT OBSERV IT LTD 2014
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Traditional Approach - 3 Steps
Step One
Select Wifi Network
Step Two
Enter Security Key
Step Three
Browse the Internet
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
How Does It Aid Marketing Objectives?
•Entices more users to visit - but many now offer
Wi-Fi with varying degrees of quality - important
•If you’re the odd one out then they may not
come to you.
Anything else?...
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Traditional Approach
Basically traditional Wi-Fi is not doing much to
help you overcome your marketing challenges.
It can cost £1000’s to install an appropriate Wi-Fi
system.
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
The Social Wi-Fi
Approach
HARNESS WI-FIS MARKETING POWER
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi Approach - 3 Simpler Steps
Step One
Select Wifi Network
Step Two
Login with Social Login
Step Three
Browse the Internet
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi some
Benefits
ITS ALL TODO WITH STEP 2
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Some Social Wi-Fi Benefits
•Automatically improve brand awareness online.
• People sharing your brand• Likes from actual customers
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi Benefits
•Automatically obtain customer information
(Profile data) from real visiting customers.
•Build a valid and reliable database.
•it’s automatically updated with their most
recent profile changes every time they login!!
•Exportable.
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Some Social Wi-Fi Benefits
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Some Social Wi-Fi Benefits
•Engage with customers at that time and in the
future through login adverts and personalised
automated delayed or scheduled emails.
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi Benefits
Harness the Power:
•You know who your customers are so Target the right
people, at the right time, with the right message.
•Birthdays – Invite to Celebrate
•Relationships – Valentines Day – Special Offerings
•Event Attendees – Schedule a re-invite
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi Benefits
If you understand and know your customers, then
you can produce content that will fully engage them.
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Does Social Wi-Fi:
•Increase Brand Awareness - Yes
•Increase Social Engagement - Yes
•Obtain Valid and Reliable data - Yes
•Encouraging Repeat Customers - Yes
Make your life easier - ?
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Target Markets ?
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
The End! any Questions?

More Related Content

Viewers also liked

Leighton Partners - Executive Search Brochure 2015
Leighton Partners - Executive Search Brochure 2015Leighton Partners - Executive Search Brochure 2015
Leighton Partners - Executive Search Brochure 2015Terry Leighton
 
2ο τευχος εφημεριδα
2ο  τευχος  εφημεριδα2ο  τευχος  εφημεριδα
2ο τευχος εφημεριδαAntony Kouva
 
finalMentalHealthPublication
finalMentalHealthPublicationfinalMentalHealthPublication
finalMentalHealthPublicationJohn Floe
 
The Iron lady - Magaret Thatcher
The Iron lady - Magaret ThatcherThe Iron lady - Magaret Thatcher
The Iron lady - Magaret ThatcherNekumi Kida
 
Спортивні досягнення
Спортивні досягненняСпортивні досягнення
Спортивні досягненняIgor Sirenky
 
Dods Public Sector
Dods Public SectorDods Public Sector
Dods Public SectorPaul Sanders
 
RDC Xinjie Cui - Data Interoperability_II
RDC Xinjie Cui - Data Interoperability_IIRDC Xinjie Cui - Data Interoperability_II
RDC Xinjie Cui - Data Interoperability_IICASRAI
 
MDL Settlement Strategy Yanni v01
MDL Settlement Strategy Yanni v01MDL Settlement Strategy Yanni v01
MDL Settlement Strategy Yanni v01Cathy Yanni
 
White-Paper-Connecting_Millenials
White-Paper-Connecting_MillenialsWhite-Paper-Connecting_Millenials
White-Paper-Connecting_MillenialsCarly Mercer
 

Viewers also liked (12)

Leighton Partners - Executive Search Brochure 2015
Leighton Partners - Executive Search Brochure 2015Leighton Partners - Executive Search Brochure 2015
Leighton Partners - Executive Search Brochure 2015
 
2ο τευχος εφημεριδα
2ο  τευχος  εφημεριδα2ο  τευχος  εφημεριδα
2ο τευχος εφημεριδα
 
Seis sigma – kaizen
Seis sigma – kaizenSeis sigma – kaizen
Seis sigma – kaizen
 
CDC Embezzlement
CDC EmbezzlementCDC Embezzlement
CDC Embezzlement
 
finalMentalHealthPublication
finalMentalHealthPublicationfinalMentalHealthPublication
finalMentalHealthPublication
 
The Iron lady - Magaret Thatcher
The Iron lady - Magaret ThatcherThe Iron lady - Magaret Thatcher
The Iron lady - Magaret Thatcher
 
Спортивні досягнення
Спортивні досягненняСпортивні досягнення
Спортивні досягнення
 
Dods Public Sector
Dods Public SectorDods Public Sector
Dods Public Sector
 
Com
ComCom
Com
 
RDC Xinjie Cui - Data Interoperability_II
RDC Xinjie Cui - Data Interoperability_IIRDC Xinjie Cui - Data Interoperability_II
RDC Xinjie Cui - Data Interoperability_II
 
MDL Settlement Strategy Yanni v01
MDL Settlement Strategy Yanni v01MDL Settlement Strategy Yanni v01
MDL Settlement Strategy Yanni v01
 
White-Paper-Connecting_Millenials
White-Paper-Connecting_MillenialsWhite-Paper-Connecting_Millenials
White-Paper-Connecting_Millenials
 

Similar to Wireless Social WiFi

Inspire: Local Content Marketing
Inspire: Local Content MarketingInspire: Local Content Marketing
Inspire: Local Content MarketingBazaarvoice
 
#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...
#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...
#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...Salesforce Marketing Cloud
 
Steve Haase - Omni-Channel Ecommerce Personalization
Steve Haase - Omni-Channel Ecommerce PersonalizationSteve Haase - Omni-Channel Ecommerce Personalization
Steve Haase - Omni-Channel Ecommerce PersonalizationINBOUND
 
The Importance of Online Reviews
The Importance of Online ReviewsThe Importance of Online Reviews
The Importance of Online ReviewsLaurie McCullagh
 
Cfwf hub-location-presentation
Cfwf hub-location-presentationCfwf hub-location-presentation
Cfwf hub-location-presentationClay Bailey
 
Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"
Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"
Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"Gary Allhusen
 
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
8…7…6… : Marketing in the Age of the Hyper-Connected ConsumerMediaPost
 
Personalizing Customer Engagements Through Smarter Analytics And Omni-Channel...
Personalizing Customer Engagements Through Smarter Analytics And Omni-Channel...Personalizing Customer Engagements Through Smarter Analytics And Omni-Channel...
Personalizing Customer Engagements Through Smarter Analytics And Omni-Channel...Capillary Technologies
 
Get up to speed getting the most out of online marketing - Axbridge
Get up to speed getting the most out of online marketing - AxbridgeGet up to speed getting the most out of online marketing - Axbridge
Get up to speed getting the most out of online marketing - AxbridgeGet up to Speed
 
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Clay Bailey
 
Wi fi sponsorships shopping centres mar 19
Wi fi sponsorships shopping centres mar 19Wi fi sponsorships shopping centres mar 19
Wi fi sponsorships shopping centres mar 19Jay Win
 
Get up to speed getting the most out of online marketing Plymouth Chamber 18...
Get up to speed getting the most out of online marketing  Plymouth Chamber 18...Get up to speed getting the most out of online marketing  Plymouth Chamber 18...
Get up to speed getting the most out of online marketing Plymouth Chamber 18...Get up to Speed
 
Online marketing with a focus on social enterprises
Online marketing with a focus on social enterprisesOnline marketing with a focus on social enterprises
Online marketing with a focus on social enterprisesGet up to Speed
 
Use your Free WI-Fi to build an Email Marketing list
Use your Free WI-Fi to build an Email Marketing listUse your Free WI-Fi to build an Email Marketing list
Use your Free WI-Fi to build an Email Marketing listAlisia Moore
 
British Columbia - How to Compete and Win in 2016
British Columbia - How to Compete and Win in 2016 British Columbia - How to Compete and Win in 2016
British Columbia - How to Compete and Win in 2016 Summit eMarketing Sherpas
 
5 Ways to Find Sellers in Your Market- AND Get Them to List with You
5 Ways to Find Sellers in Your Market- AND Get Them to List with You5 Ways to Find Sellers in Your Market- AND Get Them to List with You
5 Ways to Find Sellers in Your Market- AND Get Them to List with YouInman News
 
The latest developments in mobile advertising (world telemedia) 141017
The latest developments in mobile advertising (world telemedia) 141017The latest developments in mobile advertising (world telemedia) 141017
The latest developments in mobile advertising (world telemedia) 141017Tom Horsey
 
Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing Superfast Business
 
Marketing Dragons Social: Hotspot www.marketingdragon.ca
Marketing Dragons Social: Hotspot www.marketingdragon.ca Marketing Dragons Social: Hotspot www.marketingdragon.ca
Marketing Dragons Social: Hotspot www.marketingdragon.ca Judy Parker
 

Similar to Wireless Social WiFi (20)

Inspire: Local Content Marketing
Inspire: Local Content MarketingInspire: Local Content Marketing
Inspire: Local Content Marketing
 
#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...
#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...
#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...
 
Steve Haase - Omni-Channel Ecommerce Personalization
Steve Haase - Omni-Channel Ecommerce PersonalizationSteve Haase - Omni-Channel Ecommerce Personalization
Steve Haase - Omni-Channel Ecommerce Personalization
 
The Importance of Online Reviews
The Importance of Online ReviewsThe Importance of Online Reviews
The Importance of Online Reviews
 
Cfwf hub-location-presentation
Cfwf hub-location-presentationCfwf hub-location-presentation
Cfwf hub-location-presentation
 
Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"
Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"
Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"
 
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
 
Personalizing Customer Engagements Through Smarter Analytics And Omni-Channel...
Personalizing Customer Engagements Through Smarter Analytics And Omni-Channel...Personalizing Customer Engagements Through Smarter Analytics And Omni-Channel...
Personalizing Customer Engagements Through Smarter Analytics And Omni-Channel...
 
Get up to speed getting the most out of online marketing - Axbridge
Get up to speed getting the most out of online marketing - AxbridgeGet up to speed getting the most out of online marketing - Axbridge
Get up to speed getting the most out of online marketing - Axbridge
 
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015
 
Wi fi sponsorships shopping centres mar 19
Wi fi sponsorships shopping centres mar 19Wi fi sponsorships shopping centres mar 19
Wi fi sponsorships shopping centres mar 19
 
Get up to speed getting the most out of online marketing Plymouth Chamber 18...
Get up to speed getting the most out of online marketing  Plymouth Chamber 18...Get up to speed getting the most out of online marketing  Plymouth Chamber 18...
Get up to speed getting the most out of online marketing Plymouth Chamber 18...
 
Online marketing with a focus on social enterprises
Online marketing with a focus on social enterprisesOnline marketing with a focus on social enterprises
Online marketing with a focus on social enterprises
 
Use your Free WI-Fi to build an Email Marketing list
Use your Free WI-Fi to build an Email Marketing listUse your Free WI-Fi to build an Email Marketing list
Use your Free WI-Fi to build an Email Marketing list
 
British Columbia - How to Compete and Win in 2016
British Columbia - How to Compete and Win in 2016 British Columbia - How to Compete and Win in 2016
British Columbia - How to Compete and Win in 2016
 
5 Ways to Find Sellers in Your Market- AND Get Them to List with You
5 Ways to Find Sellers in Your Market- AND Get Them to List with You5 Ways to Find Sellers in Your Market- AND Get Them to List with You
5 Ways to Find Sellers in Your Market- AND Get Them to List with You
 
The latest developments in mobile advertising (world telemedia) 141017
The latest developments in mobile advertising (world telemedia) 141017The latest developments in mobile advertising (world telemedia) 141017
The latest developments in mobile advertising (world telemedia) 141017
 
Social7 Wifi
Social7 Wifi  Social7 Wifi
Social7 Wifi
 
Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing
 
Marketing Dragons Social: Hotspot www.marketingdragon.ca
Marketing Dragons Social: Hotspot www.marketingdragon.ca Marketing Dragons Social: Hotspot www.marketingdragon.ca
Marketing Dragons Social: Hotspot www.marketingdragon.ca
 

Recently uploaded

pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurRussian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurCall girls in Ahmedabad High profile
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 

Recently uploaded (20)

pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurRussian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 

Wireless Social WiFi

  • 1. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Social Wi-Fi MAKING YOUR WI-FI WORK FOR YOU
  • 2. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 What Are Your Marketing Challenges? Do they include: •Increasing Brand Awareness •Increasing Social Engagement •Obtaining Valid and Reliable data •Encouraging Repeat Customers •Making your life easier! What if you could do this automatically?
  • 3. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 The Traditional Wi-Fi Approach COPYRIGHT OBSERV IT LTD 2014
  • 4. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Traditional Approach - 3 Steps Step One Select Wifi Network Step Two Enter Security Key Step Three Browse the Internet
  • 5. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 How Does It Aid Marketing Objectives? •Entices more users to visit - but many now offer Wi-Fi with varying degrees of quality - important •If you’re the odd one out then they may not come to you. Anything else?...
  • 6. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Traditional Approach Basically traditional Wi-Fi is not doing much to help you overcome your marketing challenges. It can cost £1000’s to install an appropriate Wi-Fi system.
  • 7. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 The Social Wi-Fi Approach HARNESS WI-FIS MARKETING POWER
  • 8. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Social Wi-Fi Approach - 3 Simpler Steps Step One Select Wifi Network Step Two Login with Social Login Step Three Browse the Internet
  • 9. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Social Wi-Fi some Benefits ITS ALL TODO WITH STEP 2
  • 10. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Some Social Wi-Fi Benefits •Automatically improve brand awareness online. • People sharing your brand• Likes from actual customers
  • 11. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Social Wi-Fi Benefits •Automatically obtain customer information (Profile data) from real visiting customers. •Build a valid and reliable database. •it’s automatically updated with their most recent profile changes every time they login!! •Exportable.
  • 12. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Some Social Wi-Fi Benefits
  • 13. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Some Social Wi-Fi Benefits •Engage with customers at that time and in the future through login adverts and personalised automated delayed or scheduled emails.
  • 14. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Social Wi-Fi Benefits Harness the Power: •You know who your customers are so Target the right people, at the right time, with the right message. •Birthdays – Invite to Celebrate •Relationships – Valentines Day – Special Offerings •Event Attendees – Schedule a re-invite
  • 15. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Social Wi-Fi Benefits If you understand and know your customers, then you can produce content that will fully engage them.
  • 16. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Does Social Wi-Fi: •Increase Brand Awareness - Yes •Increase Social Engagement - Yes •Obtain Valid and Reliable data - Yes •Encouraging Repeat Customers - Yes Make your life easier - ?
  • 17. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 Target Markets ?
  • 18. 11/23/2016 COPYRIGHT OBSERV IT LTD 2014 The End! any Questions?