Company presentation

1. Nick Buccellato
(buccelni)

2. Problem, Product
• What problem does Nike solve?
• Consumers demand shoes that are comfortable, perform well and are stylish
or “cool”
• What products solve this problem?

3. Persona
• Tom, 25
• Plays basketball with friends after work
• Enjoys watching sports
• Up to date with current trends

4. Financial Info

5. Financial Info cont.

6. Business Model
• Wholesale Customers: 72% à Primary money maker
• Direct to Consumer: 28%
• Footwear: 62%
• Apparel: 28%

7. Business Model, cont.
• Men: 16B revenue
• Women: 6.6B revenue
• Fastest growing segment
• Young Athletes: 4.8B revenue
• Marketing campaigns about young athletes striving to be like athlete idols

8. Company History
• 1964 – Company founded by Phil Knight and Bill Bowerman
• 1971 – Swoosh is first used
• 1976 – First Nike advertisement is launched. “There is no finish line”
• 1988 – “Just Do It” appears in advertisement
• Throughout 1980s – Expand to many countries and increase product lines

9. Secret Sauce
• Focus on Design & Development
• 281 patents for shoes, 70 patents for technology and 39 for manufacturing
• Focus on Building Global Brand
• Sponsorships with best athletes
• Sponsorships with college/professional sports teams

10. Competition
College Sponsorships Endorsements Digital Retail Stores
Nike ✓ Dominant ✓
Adidas ✓ Middle
Under Armour ✓ Middle
Reebok Worst

11. House of Innovation 000

12. Prediction
• Succeed!
• All around dominant strategic plan
• Best in design, innovation and marketing/advertising

13. References
• https://news.nike.com/news/nike-nyc-house-of-innovation-000
• https://www.racked.com/2018/7/19/17591310/nike-live-concept-
store-digital-physical-retail-brick-and-mortar-online-shopping
• https://risnews.com/how-nikes-digital-transformation-personalizing-
retail
• https://www.sbnation.com/college-
football/2018/2/19/17004120/college-football-teams-apparel-
companies-new-balance-aeropostale-russell-athletic
• https://fourweekmba.com/nike-business-model/
• https://www.britannica.com/topic/Nike-Inc