This document presents a feasibility analysis for a proposed bottled water supply business called Zam Zam Water Supply in Begum Kot, Shahdara. The analysis covers product feasibility, industry feasibility, organizational feasibility, and financial feasibility. Key points include that there is demand for purified water in the target area, the business would have a competitive advantage due to low prices and purified water, and initial startup capital is estimated to be 372,000 Pakistani rupees with projected annual profits of 480,000 rupees and availability of bank loans at 12% interest. The business goals are to provide purified water and earn profits through water sales.

1. Zam Zam Water Supply
Saaf Piyo Zindagi Geo
Begum Kot,Shahdara

2. “
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Presenters
Khurram Ikram 1121-Bc-2016
Muhammad Arslan 1125-Bc-2016
Muhammad Umar 1141-Bc-2016
Murtaza Mehmood 1201-Bc-2016

3. Feasibility Analysis
Feasibility Analysis is a process in which we derives that our Business Idea is
Viable or NotViable!
Benefits of Feasibility Analysis
• Demand
• Target
• Competitive Advantages

4. Components of FeasibilityAnalysis
Product
Industry
Organization
Finance

5. Product Feasiblity
Product Desirability
• Our product can satisfy the customer with cheap price and purified water
Product Demand
• Resident and CommercialArea of Begum Kot have need of Purified Water

6. Industry Feasibility
Industry Attractiveness
• Supplier Power
• Buyer Power
• Competitive Rivalry
• Threat of Substitution
• Threat of New Entrant

7. Target Market Attractiveness
• Lots of Organization
• Competitive Advantage

8. Organization Feasibility
Management Prowess
• Strong Management
• Decision Ability
Resources Sufficiency
• Quality Labour
• Number of Suppliers

9. Financial Feasibility
Total Startup Capital
Financial Performance of Similar Business
Availability of Loan

10. Location and Product

11. Business Plan

12. Executive Summary
• Zam ZamWater Supply
• Location
• Capital (372k)
• Product
• Owner
• Loan

13. Industry Analysis
Less Competitors
Demand
Competitive Advantage
Opportunity

14. Company Description
Product
Capital
Ownership
Location
Avail of loan

15. Market Analysis
Number of Competitor
Target Market

16. Economics OF Business
Home Delivery
Low Per Unit Cost
Profit Margin

17. Market Planning
Advertisement
• Broucheurs
• Direct Advertisement
Discount
Free Home Delivery

18. Design & Development Plan
• Quality Bottles
• Attractive Design

19. Operational Plan
Effective Labour
Supply on Call

20. Management Structure
Downward Communication
Single Handedly
Number Of Employee

21. Financial Projection
• Estimated Investment 0.372m
(Plant 150000+loader 100000+bottle gallons 60000+license
12000+Advance Rent 35000+power and water set up cost
15000)
• Estimated Revenue
(3000 bottles @30= 90000 )

22. • Estimated Expenses
(15000 water power + salaries 20000 + 6000 Petrol + 4000 Petty + rent 5000)
• Estimated Profit
480000 per alum
• Availability of Loan
Bank @12% p.a
Relative

23. Business Goal
•Stated Goal
Provide purified water
•Real Goal
earn profit through sale

24. Plant
• Tank for raw water
• Pump for raw water
• Mechanical sand filter
• Mechanical activated carbon filter
• Automatic water softener
• Ultrafilter (FU)
• High pressure pump
• Reserve osmosis
• Tank for pure water
• Qualified pure water

25. Thank You