2. Submitted By
Syed Aazwad Latif - 1630593
Omar Faruk – 1310332
Sayed Md Fakhrul Islam - 1421554
Md. Mehedi Hassan Sammy - 1631100
Md. Shadman Shakib Shawon – 1620032
Name ID
3. Introduction
3
• Partex Beverage Limited
(PBL) began its commercial
production in the year 1997Present
Procedure of IPO.
• MUM was launched in year 2001. Still
holds the highest market share till
date.
• Most trusted brands in Bangladesh.
4. Nature & Strength of
Competitive
Pressure
4
• Substitutes are readily available.
• WASA is the main supplier.
• Backward Integration.
5. Different Parties
Involved Along With
Specific Factors
5
Competition From Rival Sellers
• BIG competitors include Fresh, Spa,
Aquafina, Kinley & Pran.
• Small competitors include Jibon,
Libra, Santi, Nayagra & Acme.
• Rivalry Is Available but moderate in
capacity.
6. Strength of The Forces
6
Competition From Rival Sellers
• Rivalry is strong.
• Low switching costs for buyers since
products and prices almost similar.
• Large scale producers take majority
market share.
7. Different Parties
Involved Along With
Specific Factors
7
Threat of New Entrant of The
Industry
• The threat of new entrants depends on
the barriers to entry.
• Price discount – Kinley pricing 500ml
battle at 10tk, but “MUM” 500ml always
15tk.
• Offers – Kinley offer 500ml battle free, if
consumer buy a 2.25L Coca-Cola battle.
8. Strength of The Forces
8
Threat of New Entrant of The
Industry
• For MUM mineral drinking water, the
strength of the new entrant of the
industry is Moderate.
• Customers show a strong preference for
“MUM” mineral water.
9. Different Parties
Involved Along With
Specific Factors
9
Threat From Producer of
Substitute Products
• Competition from the Substitutes.
• Product, litter and price.
• Similar among product.
10. By seeing this chart now we know similarity among products
but different price which is most important factor in the
competitive market
9
Product Litter Price Product Litter
Mum 500ml 15tk Mum 500ml
Fresh 500ml 15tk Fresh 500ml
Jibon 500ml 12tk Jibon 500ml
Kinly 500ml 12tk Kinly 500ml
Pran 500ml 10tk Pran 500ml
11. Strength of The Forces
11
Threat From Producer of
Substitute Products
• Customers have strong likelihood of
considering substitutes.
• High switching costs.
• Quality and Trust.
12. Different Parties
Involved Along With
Specific Factors
12
Buyer Bargaining Power
• Hotel & Restaurant.
• Demand of jar water is decreasing
among the consumers.
• Retailers have the opportunity to
switch brands.
13. Strength of The Forces
13
Buyer Bargaining Power
• Strong Bargaining Power.
• Undifferentiated or little
Differentiated.
• Switch brand is low.
• Price Sensitive.
14. Different Parties
Involved Along With
Specific Factors
14
Supplier Bargaining Power
• Limited water supply of WASA.
• Collect minerals from Petrobangla.
• Machineries collected from AQUA,
AMANDA GROUP, HIKTD, SINOPED
etc.
15. Strength of The Forces
15
Supplier Bargaining Power
• Strong Supplier Bargaining Power.
• High cost to switch supplier as they
need to set up plant in other areas.
• WASA supplies water with low cost
helps to generate extra profit.
16. 16
Supportive for High Industry
Profitability
• Yes the five forces are supportive
for high industry profitability.
• Fairly competitive and requires
low cost of production.
• Strictly follows the guideline and
standard quality level of who,
ibwa, iccddrb.
• Always look forward to
opportunities about their
existence & to defeat their new
rivals.
• Attractiveness in increasing as
the demand of mineral water is
gradually Increasing.
