Quick Facts of Bakery Showcase 2019 Trade Show & Conference: What: Bakery Showcase Montréal (Quadrennial event) Where: the Palais des congrès de Montréal – Québec (Halls 220 A&B +230A – 50,000 square feet) When: May 5 & 6, 2019 – Trade show hours 11:00 AM to 5:00 PM Why: Join the baking industry specific event to showcase your products and services to thousands of industry professionals including Bakers (retail, wholesale, commercial), Grocery Chains, Mass market and Foodservice Outlets including Caterers. EXHIBITOR PROFILE: Companies that manufacture, market, distribute & broker, baking ingredients, baked products (fresh, proof & bake, par-baked, freezer-to oven, thaw & serve), baking equipment, supplies, packaging, technology and services. ATTENDEE/VISITOR PROFILE: Wholesale & commercial bakeries (intermediate and large volume), retail bakeries (independent & franchise), patisseries, grocery chains / mass market / supermarket in-store bakeries, c-stores, food service establishments (restaurants, cafes, hotels, caterers), specialty & artisanal bakers, food importers/exporters, brokers, professional baking schools, consultants, government buyers, local and international trade missions.

1. Palais des congrès de Montréal
Changements+
Défis = Opportunités Changes + Chall
enges=Opportunities
Baking Ingredients | Baked Goods (semi-finished,finished,frozen) | Baking Equipment | Packaging | Decorations | Technology | Services
Trade Shows Hours: 11:00 am -5:00 pm daily
Conference/Seminars will be prior to 11:00 am
BAKERY SHOWCASE 2019 is the baking industry
trade show & conference featuring almost 50,000 sq.
ft.of space showcasing the latest baking ingredients,
equipment,services,technology and baked goods
(fresh,proof & bake,par-baked,freezer-to-oven,
and thaw & serve).
A perfect opportunity to meet qualified
buyers,increase brand awareness,
launch new products &
services,write orders,
and network with
the industry.
Produced by:
EXHIBITOR PROSPECTUS
CANADA’S
BAKING
INDUSTRY
EVENT

2. EXHIBITOR PROFILE:
Companies that manufacture,market,distribute,and broker,
baking ingredients,baked products (fresh,proof & bake,
par-baked,freezer-to-oven,thaw & serve) baking equipment,
supplies,and technology and services.
Bakery Showcase 2019 trade show and conference is in Montréal
May 5 & 6. The Montréal event was last held April 2015 and we are expecting
greater success in 2019.
The 2 day event at the Palais des congrès de Montréal is almost 50,000 sq. ft.
of trade show floor offering products & services for the baking industry.
Bakery Showcase 2019 will provide the best selling
opportunity of the year.For attendees,the decision is
just as clear –when all the best ingredients,products,
equipment,services and innovations are in one place,at
one time,there’s no better place to shop around.That’s why
allied trades and bakers rely on Bakery Showcase 2019 for
the complete picture of the latest trends.
As an exhibitor you can:
●● Meet industry professionals from Canada.
●● Do business… book orders,make new deals,develop new
markets with qualified buyers in the baking industry.
●● Provide samples of your products to show how good
they taste or demonstrate how well your equipment or
services work.
●● Launch new products,new merchandising programs and
new promotions to get sales moving.
●● Attract new customers,cater to existing customers and
win back former customers.
●● Raise your corporate profile,size up the competition,and
take a measure of new trends.
●● Hold your annual sales meeting during Bakery Showcase
2019 and your whole staff benefits from Canada’s most
important industry event.
Market Overview: Canadian baking industry is currently over $8 billion dollars
Bakery Showcase 2019 is the place of
business for Canada’s baking industry
EXHIBITOR
PROFILE -% by
product category
Services
10%
Ingredients
36%
Equipment
38%
Decorations
4%Finished &
Frozen Baked
Goods
12%

3. ATTENDEE PROFILE:
Wholesale & commercial bakeries (intermediate and
large volume),retail bakeries (independent & franchise),
patisseries,grocery chains / mass market / supermarket
in-store bakery,c-stores,foodservice establishments
(restaurants,cafes,hotels,caterers),specialty bakers,brokers,
baking profession schools,consultants,government buyers,
local and international trade missions.
PROVIDING AN AUDIENCE of quality and quantity
●● Bakery Showcase 2019 will be actively promoted
regionally,nationally and internationally through
extensive campaigns directed at key industry segments.
Event promotional coverage will be achieved
through:
●● Direct mail promotions,e-mail broadcasts and
telemarketing campaigns to key industry segments.
●● Media and trade journals will receive timely press
releases and a targeted advertisement campaign will be
implemented.
●● Networking through BAC Chapter meetings.
●● Communication through allied event partners.
AS A POTENTIAL EXHIBITOR
ask yourself these questions:
●● Do you want to meet retail bakers,in-store bakers,
foodservice bakers or wholesale / commercial bakers /
manufacturers?
●● Does your company do business or are you considering
doing business with the baking industry?
●● Does your ingredient,product,service or equipment
provide bakers with the tools to compete efficiently and
effectively?
●● Is your company concerned about the rising costs of
maintaining a sales force or are you finding it increasingly
difficult to speak with bakers on a regular basis?
●● If your answer is YES to any of these questions,
commercial and retail bakeries and food service
establishments will want to meet with you at Bakery
Showcase 2019 trade show.
EVENT LOCATION:
Palais des congrès de Montréal
Located in Montréal’s downtown core,the Palais is a safe
and bustling venue. A hub of activity straddling the city’s
business centre,international district,Old Montréal and
Chinatown,it is near Montréal’s main attractions,and
also less than five minutes from 12,000 hotel rooms,
4,000 of which are directly linked to the Palais via indoor
passageways. For more information on the venue:
www.congresmtl.com
Foodservice/Franchise
5%
Other Bakers
5%
Grocery Head
Office In-Store
8%
Suppliers
18%
Government/Media/
Schools/Other
16%
Retail Bakery
26%
Wholesale/Commercial/
Volume Bakers
23%
Bakers/
Retailers/
Foodservice
67%
AUDIENCE
PROFILE -% by
business
Baker/Chef/Cook/
Decorator/Pâtissiers
13.4%
Plant Operations/
Engineering
0.8%
Technical
Service
Rep/R&D
2.7%
Sales/Marketing
16.6%
Other
5.6%
Buyer/
Merchandiser
2.7%
Companion/
Family
3.0%
Teachers/
Students
9.2%
Manager/
Supervisor
12.7%Owner/Partner/
President
28.7%
VP/
Director
4.7%
AUDIENCE
PROFILE -% by
occupation

4. Exhibit space rates: (prices are excluding applicable taxes)
Minimum exhibit size is 10’x 10‘= 100 sq.ft.
Various sizes and configurations can be accommodated
Single In-Line Booth (10’x 10’unit) $2,100 -BAC/CBQ members only $1,900
Corner premium (exposure on 2 sides) additional $250
Exhibit space cost includes the following:
✓✓ Draped booth –8’high x 10’wide backwall,3’high railing drape to aisle
✓✓ Company listing in Official Show Guide published by Bakers Journal Magazine (if contracted
and paid by printing deadline) or in On-Site Addendum (if contracted after Official Show Guide printing deadline)
✓✓ Materials handling from loading docks to booth. *Includes: dollies,pump trucks and forklift with maximum capacity of
5000 lbs per unit/item.Exhibitors requiring special handling/equipment beyond that provided by Show Management
will be responsible for all fees incurred.
✓✓ 24 hour perimeter security coverage
✓✓ 5 exhibitor badges per 100 sq.ft.(up to a maximum of 25 badges)
✓✓ 10 complimentary attendee registration discount codes per 100 sq.ft.exhibit space (up to a maximum of 100 discount codes)
BAC/CBQ members will receive the following additional benefits:
✓✓ A $200 discount on every 100 sq.ft.of space
✓✓ A $50 Discount on hot link to company web-site
✓✓ Additional 10 complimentary attendee registration discount codes per 100 sq.ft.
Bakery Showcase 2019 is produced by the Baking Association of Canada (BAC) in partnership
with Le Conseil de Boulangerie Québec (CBQ),affiliate of (CTAC)
BAC is the industry association representing Canada’s over $8 billion baking industry.BAC’s
mandate is to further the interests of Canadian retail,in-store,commercial and wholesale
bakeries through advocacy and effective programs at the regional and national level.
For more information visit www.baking.ca
CBQ,an affiliate of CTAC is a non-profit organization founded in 1936 ,comprising of
the majority of businesses from baking and pastry sector and their suppliers whose
products are manufactured or distributed in Quebec.For more information visit
https://conseiltaq.com/association/boulangerie-quebec/
Saturday May 4 Sunday May 5 Monday May 6 Tuesday May 7
Move-in
As per schedule
Baking Association of Canada AGM
8:15 AM to 9:00 AM
Move out
8:00 AM to 11:00 AM
Seminars*
9:00 AM to 11:00 AM
Seminars*
9:00 AM to 11:00 AM
Trade Show
11:00 AM to 5:00 PM
Trade Show
11:00 AM to 5:00 PM
Evening
Social Activities
Move-out
5:30 PM to 9:00 PM
* Seminar schedule tentative
BAKING ASSOCIATION OF CANADA
7895 Tranmere Dr,Ste 202,Mississauga,ON L5S 1V9 ● Tel: 905-405-0288,888-674-2253 Fax: 905-405-0993
E-Mail: info@baking.ca • www.baking.ca
To reserve your exhibit space please contact:
Ahmed Mutaher | amutaher@baking.ca | 905 405 0288 / 1 888 674 2253 Ext.22
Produced by:
EVENTS ATA GLANCE