The Myth That Just Won't Die. You have probably heard that the YouTube search engine is the 2nd largest search engine in the world. Besides, YouTube is owned by Google; therefore, it makes sense. So no one really questions whether that is actually true or not... right? But...do you really think the YouTube search engine is the 2nd largest search engine in the world? Are you sure?

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YOUTUBE AS A
SEARCH ENGINE
FOR VIDEOS

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YouTube is the second-largest
search engine in the world – second
only to its parent company, Google.
Eight out of 10 video search results
are YouTube videos, and the
platform is constantly growing, with
over 500 hours of video uploaded to
YouTube every minute.

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Nothing helps YouTube
optimization quite as much as the
audience’s genuine interest in the
topics you cover. 'YouTube-able'
content comes in all shapes and
sizes - the trick is to find yours.

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To ensure your YouTube success,
you will need compelling videos
with the right length and amazing
visuals. Also, it is equally important
that you optimize your videos for
both search rankings and visibility.
The good news is that there are now
premium and free tools that you can
use to help you out.

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These tools are for different purposes
such as performance testing, keyword
research, bulk processing, and search
tracking like Canva, Keywords
Explorer, Morning fame, Rival IQ, Tube
Buddy, and Social Blade.
Some other tools for YouTube SEO
include VidiQ, YTCockpit, YTRank and
YouTube Analytics.

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