Session Title: If I had more time, I would have written a shorter letter Session Abstract: How keeping things simple can help build better products. I will share personal experiences and case studies where some simple techniques have helped in building great products. Will share examples of how simple things like a pen and paper allowed us to build powerful prototypes that validated our hypothesis and gave us the confidence to move into the delivery phase. All of this without a single piece of code written. How aligning on clear business priorities gave the right direction to product development. And how important is courage to challenge the status quo.

1. If I had more time, I
would have written a
shorter letter
3 inspiring stories to build
‘Simple’ products
- Munish Malik

2. Simple Easy

3. Simple
- not complex
- easy to understand, deal with, use;
- typically absolute
- experience and usability.
Easy
- not hard or difficult;
- requiring no great labor or effort
- typically relative
- effort

4. Some products that
encourage me to think
simple and clean

7. 3 stories that inspired
me to build simple
products

8. Pen & Paper

9. Building the Spotify
of Scientific Protocols

10. How to make a cup
of tea?
Draw all the steps to make a cup of
tea, could be any format but pictorial
preferred.

17. Glass balls v/S Rubber balls

20. Cutting the Gordian knot

21. Courage to find a Simple solution
to a Complex problem
Our story where we made an
unpopular decision. The road less
traveled, that made all
the difference.

22. The value is in what gets
used, not in what gets
built.
– Kris Gale
Thank You
Gratitude and Credits
- SpringerNature
Photography - Unsplash:
- Roman Bozhko
- Billy-williams
- Katie Treadway
- Kelly Sikkema
- Amelie Mourichon
- Jake Oates
- Jason Coudriet
- Michal Lomza
- Adrian