Agile Gurugram Conference 2020 | Persona Poker - A Shot In The Arm For Transformation Agents | Mahadevan Periaswamy | Rajsekhar Janaswamy | Ashwin Aswatharam
Abstract:
In any Change Initiative, Change leaders/ agents have to work with a variety of personalities. To make the change effective, these personalities must be influenced and aligned towards valuable overall outcomes. The real challenge here is motivational drives of personalities are invisible. The first step, therefore, is to recognize the personalities along with their attributes. In this workshop we will facilitate a poker like game to help participants identify Personas in the real-world. Based on the Personas, real world approaches to influence them so that their motivational needs are addressed will be discussed.
Key Takeaways:
1. Appreciate the role of people in any transformation
2. Identify stakeholder behaviors and relate them to Personas through a game of Persona Poker
3. Learn how core human motivational drives can be used to influence stakeholders in a transformation
4. Learn how to overcome resistance, enlist and work with nay-sayers in a transformation.
Agile Gurugram Conference 2020 | Persona Poker - A Shot In The Arm For Transformation Agents | Mahadevan Periaswamy | Rajsekhar Janaswamy | Ashwin Aswatharam
2. Who are we?
Rajsekhar Janaswamy
• 18+ years in IT, Multiple roles across delivery, technology and
product
Mahadevan Periaswamy
• 20+ years in IT, spanning both product and services in various roles
Ashwin Aswatharam
• 12+ years in program management and agile
methodologies at SaaS and PaaS organizations
7. What do you think is the biggest
challenge while leading change?
8. What do you think is
the biggest 'People'
challenge in leading
the change?
9. Multiple frameworks to diagnose and define a strategy on what to change
• Six Box
• 7-S
• Star
• Four Frame
• PESTEL
• Culture Web
10. Source - Managing Organizational Change - Ian Palmer, Richard Dunford, David A. Buchanan
11. Our Model – Mojito
of Multiple Models*
1. Responsibility Process
2. Design Thinking
3. Octalysis Framework
4. Diffusion of
Innovation
5. Net Promoter Score
6. Drive
* Models are copyrights of the respective copyright holders
16. 1. Detailing
behaviors
Activity
• Write down unique behaviors of a stakeholder
• Anyone who has speeded up or slowed you
down
• Introduce behaviors of that person on your table
Time box
• 8 min
Outcome:
• Individuals and their observable behaviors
17. Introducing Personas
• Fictional characters representing actual
users/stakeholders
• Help build a consistent understanding of
users/stakeholders
• Drive decisions by taking up common
user needs and bringing them to the
forefront
19. 2. Persona Poker
Activity
• Map identified behaviors to Persona
card in the deck
• Work as a group & reach consensus
as a group
Time box:
• 10 min
Outcome:
• Behaviors mapped to one of the
Persona poker card
22. Behavioral Segments
Pioneers
Take initiative, Self
Driven, Experimental,
Show the path, Thought
Leaders
Enthusiasts
Engaged, Active, Latch on
to change, refer and
encourage others
Neutrals
Unenthusiastic
stakeholders who are
vulnerable to sway either
side,.
Nay Sayers
Unhappy, attempt to
damage /impede your
change initiative, Pass
negative word-of-mouth
23. 3. Map the Segment
Activity:
Map the Personas
identified to the
Segments
Time box:
5min
Outcome:
Personas mapped to
a behavior segments
24. Behaviors seen / observed
originate from Motivational
drives that are unseen
25. Octalysis Framework - Human-Focused Design
Human motivation explained by eight primal drives
Source: https://yukaichou.com
Meaning
Empowerment
Accomplishment
Social Influence
AvoidanceScarcity
OwnershipUnpredictability
26. Have more of …
• Meaning, Purpose, Larger Association
• Possessions, Ownership
• Social relatedness, Acceptance, Influence,
Accomplishments, Autonomy
• Empowerment, Mastery, Flow
Have less of …
• Unpredictability, Uncertainty, Chaos, Disorder
• Scarcity, Losses
• Social isolation, lack of accomplishment, loss of
autonomy
• Powerlessness, Discomfort, Missing out
All Humans are driven by 8 core drives
27. Segment: All
Persona: Multiple
Positive motivational drives Negative motivational drives
Accomplish
ment
Meaning Ownership Social
Influence
Empowerme
nt
Scarcity Avoidance Unpredictabilit
y
• Reduced
travel
time
• Curb air
pollution:
Bigger
cause
• Exemptio
n for EVs
and CNG
vehicles
• Big
personali
ties car
pooling
• Hefty
fines
• Increasing
alternate
modes of
transport
Odd-Even rule in Delhi
28. Segment: Neutral
Persona: Skeptic, Slippery eel
Positive motivational drives Negative motivational drives
Accomplish
ment
Meaning Ownership Social
Influence
Empowerment Scarcity Avoidance Unpredictabil
ity
• Certificati
ons and
Trainings
✓ • Gatekeep
ers of
Release
Train
• Communit
ies of
practice
• Personal
power with
transparent
real time
data
• Predictive
reports
• FOMO • Addressing
the fear of
irrelevance
Transforming Product Development
29. How might we engage… ?
Get creative & design the environment
