Paul Flewelling (Fairfax Media)

•

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AgileNZ Conference

News Rewired - Creating The Digital Newsroom

Business

What’s this session about?
A digital transformation

What is a digital transformation?
Digital transformation may be thought as the third  
stage of embracing digital technologies:
3
TRANSFORMATION
2
LITERACY
1
COMPETENCE
In a narrower sense, "digital transformation" may  
refer to the concept of “going paperless.” Wikipedia

Fairfax’s digital transformation
This is the story of a journey in two parts…

FOCUS
LEARNING 
FROM THE
TRANSFORMATION
SO FAR

A little history…
BLUNDELL BROS
1865 Prints The
Evening Post
E
INDEPENDENT NEWS
1972 Consolidates
resources
WELLINGTON PUBLISHING
1907 Prints The Dominion
D
STUFF.CO.NZ
2000 Goes live
s

A little history…
VODAFONE
2003 Partnership
creates mobile offering
2002 Merges Dominion
and Evening Post
INDEPENDENT NEWS
FAIRFAX
2003 Acquires INL’s
80 publications
M.STUFF.CO.NZ
2009 Goes live

A little history…
iOS APPS
2010 Go live
ANDROID APPS
2011 Go live
DIGITAL TRANSFORMATION
2013 MANDATE Where our
journey really begins

DIGITAL TRANSFORMATION
2012 MANDATE Where our
journey really begins

Digital transformation
FAIRFAX NEWSPAPERS NZ
iOS APPS ANDROID APPS
M.STUFF.CO.NZ
STUFF.CO.NZ s
FAIRFAX MAGAZINES NZ

Digital transformation
NEWS SYNDICATION
USER GENERATED STORIES
FAIRFAX NEWSPAPERS
AUS
FAIRFAX MAGAZINES NZ
FAIRFAX MAGAZINES AUS
FAIRFAX NEWSPAPERS NZ
iOS APPS ANDROID APPS
M.STUFF.CO.NZ
STUFF.CO.NZ s

Transforming to digital-centric
STARTED WITH
PRINT

Transforming to digital-centric
PRINT SHARES
DISTRIBUTION &
INFRASTRUCTURE

Transforming to digital-centric
DIGITAL PRINT
INTRODUCED
SHARES
DISTRIBUTION &
INFRASTRUCTURE

Transforming to digital-centric
PRINTFAIRFAXDIGITAL
TOUCHES
ALL ASPECTS
OF PRINT
BUSINESS
OVER TIME
DIGITAL BECOMES PRIMARY
PUBLISHING PLATFORMDIGITAL FIRST

DIGITALPRINT
Transforming to digital-centric
TOUCHES
ALL ASPECTS
OF PRINT
OVER TIME
DIGITAL BECOMES PRIMARY
PUBLISHING PLATFORM
DIGITAL FIRST

A digital audience using multiple mediums

Some vanity metrics
MAY 2014
MAY 2015
0 million 1 million 2 million
0 million 1 million 2 million
1.47 million unique browsers 25.7% increase
1.85 million unique browsers

Some more vanity metrics
2,879
Google
2,305
Facebook
1,871
MSN
1,782
Trademe
1,849
Stuff

of our
audience
is mobile
50%
Some more vanity metrics

Some more vanity metrics
of our
audience
is mobile
50%

CREATING THE DIGITAL NEWSROOM
ALIGNED
CONTENT
SIMPLIFY PRINT
PRODUCTION
QUALITY FIRST
TRAINING
DIGITAL FIRST
PROGRAM
Build a modern digital publishing platform
Restructure the newsroom to deliver audience focused content
The two streams of our transformation
CONNECT
DIGITAL WITH
PRINT
FLEXIBLE
PUBLISHING
PLATFORM
MODERN
AUTHORING
TOOLS
UNIFY OUR
DIGITAL CMS
EASILY SYNDICATE
CONTENT ACROSS ALL
PLATFORMS
DELIVERING WORLD-CLASS
CONTENT, DESIGN AND
PRODUCTION

Learning 2: Be realistic around timelines

2012
LEARNING 3: Don’t like for like
2015

Hold the vision
for change
Be realistic around
timelines
Collaborate across
the business
Takeaways
Think product, not
project(s)

Thanks for listening…
Your name
Your organisation
Follow me @your twitter
Your pic
Q&A

Thanks for listening…
Your name
Your organisation
Follow me @your twitter
Your pic
Thanks for listening…
Paul Flewelling
FAIRFAX MEDIA

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1. News rewired: Creating the digital newsroom Paul Flewelling FAIRFAX MEDIA

2. What’s this session about? A digital transformation

3. What is a digital transformation? Digital transformation may be thought as the third   stage of embracing digital technologies: 3 TRANSFORMATION 2 LITERACY 1 COMPETENCE In a narrower sense, "digital transformation" may   refer to the concept of “going paperless.” Wikipedia

4. Fairfax’s digital transformation This is the story of a journey in two parts…

5. Part 1: a look in the rearview mirror

6. Part 2: the road ahead

7. FOCUS

8. FOCUS LEARNING  FROM THE TRANSFORMATION SO FAR

9. My role in this transformation

10. A little history… BLUNDELL BROS 1865 Prints The Evening Post E INDEPENDENT NEWS 1972 Consolidates resources WELLINGTON PUBLISHING 1907 Prints The Dominion D STUFF.CO.NZ 2000 Goes live s

11. A little history… VODAFONE 2003 Partnership creates mobile offering 2002 Merges Dominion and Evening Post INDEPENDENT NEWS FAIRFAX 2003 Acquires INL’s 80 publications M.STUFF.CO.NZ 2009 Goes live

12. A little history… iOS APPS 2010 Go live ANDROID APPS 2011 Go live DIGITAL TRANSFORMATION 2013 MANDATE Where our journey really begins

13. DIGITAL TRANSFORMATION 2012 MANDATE Where our journey really begins

14. Digital transformation FAIRFAX NEWSPAPERS NZ iOS APPS ANDROID APPS M.STUFF.CO.NZ STUFF.CO.NZ s FAIRFAX MAGAZINES NZ

15. FAIRFAX NEWSPAPERS NZ

16. Digital transformation NEWS SYNDICATION USER GENERATED STORIES FAIRFAX NEWSPAPERS AUS FAIRFAX MAGAZINES NZ FAIRFAX MAGAZINES AUS FAIRFAX NEWSPAPERS NZ iOS APPS ANDROID APPS M.STUFF.CO.NZ STUFF.CO.NZ s

17. ACTIVITY: Who reads the news?

18. Transforming to digital-centric STARTED WITH PRINT

19. Transforming to digital-centric PRINT SHARES DISTRIBUTION & INFRASTRUCTURE

20. Transforming to digital-centric DIGITAL PRINT INTRODUCED SHARES DISTRIBUTION & INFRASTRUCTURE

21. Transforming to digital-centric PRINTFAIRFAXDIGITAL TOUCHES ALL ASPECTS OF PRINT BUSINESS OVER TIME DIGITAL BECOMES PRIMARY PUBLISHING PLATFORMDIGITAL FIRST

22. DIGITALPRINT Transforming to digital-centric TOUCHES ALL ASPECTS OF PRINT OVER TIME DIGITAL BECOMES PRIMARY PUBLISHING PLATFORM DIGITAL FIRST

23. The printing press

24. The internet changed everything

25.

26. Subject to silo thinking

27. A digital audience using multiple mediums

28. Some vanity metrics MAY 2014 MAY 2015 0 million 1 million 2 million 0 million 1 million 2 million 1.47 million unique browsers 25.7% increase 1.85 million unique browsers

29. Some more vanity metrics 2,879 Google 2,305 Facebook 1,871 MSN 1,782 Trademe 1,849 Stuff

30. Some more vanity metrics

31. of our audience is mobile 50% Some more vanity metrics

32. Some more vanity metrics of our audience is mobile 50%

33. CREATING THE DIGITAL NEWSROOM ALIGNED CONTENT SIMPLIFY PRINT PRODUCTION QUALITY FIRST TRAINING DIGITAL FIRST PROGRAM Build a modern digital publishing platform Restructure the newsroom to deliver audience focused content The two streams of our transformation CONNECT DIGITAL WITH PRINT FLEXIBLE PUBLISHING PLATFORM MODERN AUTHORING TOOLS UNIFY OUR DIGITAL CMS EASILY SYNDICATE CONTENT ACROSS ALL PLATFORMS DELIVERING WORLD-CLASS CONTENT, DESIGN AND PRODUCTION

34. Let’s get to the juice

35. LEARNING 1: Change management

36.

37.

38. Learning 2: Be realistic around timelines

39. LEARNING 3: Don’t like for like 2012

40. 2012 LEARNING 3: Don’t like for like 2015

41. LEARNING 4: Release management

42. LEARNING 5a: Project thinking

43. LEARNING 5b: Negotiating

44. LEARNING 5c: Product thinking

45. What next?