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News rewired:
Creating the digital newsroom
Paul Flewelling
FAIRFAX MEDIA
What’s this session about?
A digital transformation
What is a digital transformation?
Digital transformation may be thought as the third 

stage of embracing digital technolo...
Fairfax’s digital transformation
This is the story of a journey in two parts…
Part 1: a look in the rearview mirror
Part 2: the road ahead
FOCUS
FOCUS
LEARNING

FROM THE
TRANSFORMATION
SO FAR
My role in this transformation
A little history…
BLUNDELL BROS
1865 Prints The
Evening Post
E
INDEPENDENT NEWS
1972 Consolidates
resources
WELLINGTON PUB...
A little history…
VODAFONE
2003 Partnership
creates mobile offering
2002 Merges Dominion
and Evening Post
INDEPENDENT NEWS...
A little history…
iOS APPS
2010 Go live
ANDROID APPS
2011 Go live
DIGITAL TRANSFORMATION
2013 MANDATE Where our
journey re...
DIGITAL TRANSFORMATION
2012 MANDATE Where our
journey really begins
Digital transformation
FAIRFAX NEWSPAPERS NZ
iOS APPS ANDROID APPS
M.STUFF.CO.NZ
STUFF.CO.NZ s
FAIRFAX MAGAZINES NZ
FAIRFAX NEWSPAPERS NZ
Digital transformation
NEWS SYNDICATION
USER GENERATED STORIES
FAIRFAX NEWSPAPERS
AUS
FAIRFAX MAGAZINES NZ
FAIRFAX MAGAZIN...
ACTIVITY: Who reads the news?
Transforming to digital-centric
STARTED WITH
PRINT
Transforming to digital-centric
PRINT SHARES
DISTRIBUTION &
INFRASTRUCTURE
Transforming to digital-centric
DIGITAL PRINT
INTRODUCED
SHARES
DISTRIBUTION &
INFRASTRUCTURE
Transforming to digital-centric
PRINTFAIRFAXDIGITAL
TOUCHES
ALL ASPECTS
OF PRINT
BUSINESS
OVER TIME
DIGITAL BECOMES PRIMAR...
DIGITALPRINT
Transforming to digital-centric
TOUCHES
ALL ASPECTS
OF PRINT
OVER TIME
DIGITAL BECOMES PRIMARY
PUBLISHING PLA...
The printing press
The internet changed everything
Subject to silo thinking
A digital audience using multiple mediums
Some vanity metrics
MAY 2014
MAY 2015
0 million 1 million 2 million
0 million 1 million 2 million
1.47 million unique brow...
Some more vanity metrics
2,879
Google
2,305
Facebook
1,871
MSN
1,782
Trademe
1,849
Stuff
Some more vanity metrics
of our
audience
is mobile
50%
Some more vanity metrics
Some more vanity metrics
of our
audience
is mobile
50%
CREATING THE DIGITAL NEWSROOM
ALIGNED
CONTENT
SIMPLIFY PRINT
PRODUCTION
QUALITY FIRST
TRAINING
DIGITAL FIRST
PROGRAM
Build...
Let’s get to the juice
LEARNING 1: Change management
Learning 2: Be realistic around timelines
LEARNING 3: Don’t like for like
2012
2012
LEARNING 3: Don’t like for like
2015
LEARNING 4: Release management
LEARNING 5a: Project thinking
LEARNING 5b: Negotiating
LEARNING 5c: Product thinking
What next?
Digital at the centre of the newsroom
Remove the silos
Find
alternative
channels
Hold the vision
for change
Be realistic around
timelines
Collaborate across
the business
Takeaways
Think product, not
proj...
Thanks for listening…
Your name
Your organisation
Follow me @your twitter
Your pic
Q&A
Thanks for listening…
Your name
Your organisation
Follow me @your twitter
Your pic
Thanks for listening…
Paul Flewelling
F...
Paul Flewelling (Fairfax Media)
Paul Flewelling (Fairfax Media)
Paul Flewelling (Fairfax Media)
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Paul Flewelling (Fairfax Media)

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News Rewired - Creating The Digital Newsroom

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Paul Flewelling (Fairfax Media)

  1. 1. News rewired: Creating the digital newsroom Paul Flewelling FAIRFAX MEDIA
  2. 2. What’s this session about? A digital transformation
  3. 3. What is a digital transformation? Digital transformation may be thought as the third 
 stage of embracing digital technologies: 3 TRANSFORMATION 2 LITERACY 1 COMPETENCE In a narrower sense, "digital transformation" may 
 refer to the concept of “going paperless.” Wikipedia
  4. 4. Fairfax’s digital transformation This is the story of a journey in two parts…
  5. 5. Part 1: a look in the rearview mirror
  6. 6. Part 2: the road ahead
  7. 7. FOCUS
  8. 8. FOCUS LEARNING
 FROM THE TRANSFORMATION SO FAR
  9. 9. My role in this transformation
  10. 10. A little history… BLUNDELL BROS 1865 Prints The Evening Post E INDEPENDENT NEWS 1972 Consolidates resources WELLINGTON PUBLISHING 1907 Prints The Dominion D STUFF.CO.NZ 2000 Goes live s
  11. 11. A little history… VODAFONE 2003 Partnership creates mobile offering 2002 Merges Dominion and Evening Post INDEPENDENT NEWS FAIRFAX 2003 Acquires INL’s 80 publications M.STUFF.CO.NZ 2009 Goes live
  12. 12. A little history… iOS APPS 2010 Go live ANDROID APPS 2011 Go live DIGITAL TRANSFORMATION 2013 MANDATE Where our journey really begins
  13. 13. DIGITAL TRANSFORMATION 2012 MANDATE Where our journey really begins
  14. 14. Digital transformation FAIRFAX NEWSPAPERS NZ iOS APPS ANDROID APPS M.STUFF.CO.NZ STUFF.CO.NZ s FAIRFAX MAGAZINES NZ
  15. 15. FAIRFAX NEWSPAPERS NZ
  16. 16. Digital transformation NEWS SYNDICATION USER GENERATED STORIES FAIRFAX NEWSPAPERS AUS FAIRFAX MAGAZINES NZ FAIRFAX MAGAZINES AUS FAIRFAX NEWSPAPERS NZ iOS APPS ANDROID APPS M.STUFF.CO.NZ STUFF.CO.NZ s
  17. 17. ACTIVITY: Who reads the news?
  18. 18. Transforming to digital-centric STARTED WITH PRINT
  19. 19. Transforming to digital-centric PRINT SHARES DISTRIBUTION & INFRASTRUCTURE
  20. 20. Transforming to digital-centric DIGITAL PRINT INTRODUCED SHARES DISTRIBUTION & INFRASTRUCTURE
  21. 21. Transforming to digital-centric PRINTFAIRFAXDIGITAL TOUCHES ALL ASPECTS OF PRINT BUSINESS OVER TIME DIGITAL BECOMES PRIMARY PUBLISHING PLATFORMDIGITAL FIRST
  22. 22. DIGITALPRINT Transforming to digital-centric TOUCHES ALL ASPECTS OF PRINT OVER TIME DIGITAL BECOMES PRIMARY PUBLISHING PLATFORM DIGITAL FIRST
  23. 23. The printing press
  24. 24. The internet changed everything
  25. 25. Subject to silo thinking
  26. 26. A digital audience using multiple mediums
  27. 27. Some vanity metrics MAY 2014 MAY 2015 0 million 1 million 2 million 0 million 1 million 2 million 1.47 million unique browsers 25.7% increase 1.85 million unique browsers
  28. 28. Some more vanity metrics 2,879 Google 2,305 Facebook 1,871 MSN 1,782 Trademe 1,849 Stuff
  29. 29. Some more vanity metrics
  30. 30. of our audience is mobile 50% Some more vanity metrics
  31. 31. Some more vanity metrics of our audience is mobile 50%
  32. 32. CREATING THE DIGITAL NEWSROOM ALIGNED CONTENT SIMPLIFY PRINT PRODUCTION QUALITY FIRST TRAINING DIGITAL FIRST PROGRAM Build a modern digital publishing platform Restructure the newsroom to deliver audience focused content The two streams of our transformation CONNECT DIGITAL WITH PRINT FLEXIBLE PUBLISHING PLATFORM MODERN AUTHORING TOOLS UNIFY OUR DIGITAL CMS EASILY SYNDICATE CONTENT ACROSS ALL PLATFORMS DELIVERING WORLD-CLASS CONTENT, DESIGN AND PRODUCTION
  33. 33. Let’s get to the juice
  34. 34. LEARNING 1: Change management
  35. 35. Learning 2: Be realistic around timelines
  36. 36. LEARNING 3: Don’t like for like 2012
  37. 37. 2012 LEARNING 3: Don’t like for like 2015
  38. 38. LEARNING 4: Release management
  39. 39. LEARNING 5a: Project thinking
  40. 40. LEARNING 5b: Negotiating
  41. 41. LEARNING 5c: Product thinking
  42. 42. What next?
  43. 43. Digital at the centre of the newsroom
  44. 44. Remove the silos
  45. 45. Find alternative channels
  46. 46. Hold the vision for change Be realistic around timelines Collaborate across the business Takeaways Think product, not project(s)
  47. 47. Thanks for listening… Your name Your organisation Follow me @your twitter Your pic Q&A
  48. 48. Thanks for listening… Your name Your organisation Follow me @your twitter Your pic Thanks for listening… Paul Flewelling FAIRFAX MEDIA

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