Can brand awareness and engagement objectives live in the same playing field as monetary conversions? This infographic shows how both sides need to work together on the same team - both have merit and a balanced approach is key to solving this historical battle. We are challenging this traditional grouping of dispirit and "siloed" goals - N.F.L (Not For Losers) Conversion Bowl 2014 .

1. N.F.L. CONVERSION BOWL 2014
AGILE MARKETING IN MOTION
(N.F.L. = Not For Losers)
SOCIAL ENGAGEMENT
INTERACTIONS
4 0 5 0
www.unfunnel.com
BRAND AWARENESS
& IMPRESSIONS
PAID
SEARCH
ADS
4 0 3 0 2 0
1 0
FACEBOOK
PROMOTION
8%
ONE TO ONE
REMARKETING
Average conversion rate
(visit to add to basket)
68%
B2B businesses use
landing pages for lead
conversion
47%
of nurtured leads make
larger purchases
80%
savings on direct mail
budget using triggered
marketing
DIRECT
eCOMM
PRODUCT MAIL
PURCHASE APPEAL
MONTHLY
LOYALTY
PROGRAM
84%
B2B Marketers use
Social Media
DISPLAY
BANNER
81%
ONLINE
VIDEO
of Marketers rate
their blog as useful
AWARENESS
BANNER
96%
WEBSITE
VISIT
Measure number of
social fans & followers
CRM
EMAIL
PAID
SEO
SOCIAL MEDIA OPTIMIZATION
SOCIAL
MEDIA
OPT-IN
84%
B2B Marketers use
social media
AWARENESS
$$ MONETIZE $$
LEAD
ACQUISTION
DIRECT REVENUE
CONVERSIONS & LTV
2 0 3 0
GROUP
FUNDRAISING
1 0
LOYAL
CUSTOMER
MOBILE
EVENT APP
10 20 30 40 50 40 30 20 10
source: http:/
/www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/
source: http:/
/www.hubspot.com/marketing-statistics