N.F.L. Conversion Bowl 2014 (marketing infographic)

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Can brand awareness and engagement objectives live in the same playing field as monetary conversions? This infographic shows how both sides need to work together on the same team - both have merit and a balanced approach is key to solving this historical battle. We are challenging this traditional grouping of dispirit and "siloed" goals - N.F.L (Not For Losers) Conversion Bowl 2014 .

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N.F.L. Conversion Bowl 2014 (marketing infographic)

  1. 1. N.F.L. CONVERSION BOWL 2014 AGILE MARKETING IN MOTION (N.F.L. = Not For Losers) SOCIAL ENGAGEMENT INTERACTIONS 4 0 5 0 www.unfunnel.com BRAND AWARENESS & IMPRESSIONS PAID SEARCH ADS 4 0 3 0 2 0 1 0 FACEBOOK PROMOTION 8% ONE TO ONE REMARKETING Average conversion rate (visit to add to basket) 68% B2B businesses use landing pages for lead conversion 47% of nurtured leads make larger purchases 80% savings on direct mail budget using triggered marketing DIRECT eCOMM PRODUCT MAIL PURCHASE APPEAL MONTHLY LOYALTY PROGRAM 84% B2B Marketers use Social Media DISPLAY BANNER 81% ONLINE VIDEO of Marketers rate their blog as useful AWARENESS BANNER 96% WEBSITE VISIT Measure number of social fans & followers CRM EMAIL PAID SEO SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPT-IN 84% B2B Marketers use social media AWARENESS $$ MONETIZE $$ LEAD ACQUISTION DIRECT REVENUE CONVERSIONS & LTV 2 0 3 0 GROUP FUNDRAISING 1 0 LOYAL CUSTOMER MOBILE EVENT APP 10 20 30 40 50 40 30 20 10 source: http:/ /www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ source: http:/ /www.hubspot.com/marketing-statistics

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