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2018 Content Marketing Budget [Excel template]

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Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018

This template will A) help you plan your content budget and B) let you compare that projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding time periods and categories (e.g. Software, Publishing Tools, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.

Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.

*Wondering how content affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.

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2018 Content Marketing Budget [Excel template]

  1. 1. 2017 Content Marketing Budget Template - How to Use This Template 1 2017 CONTENT MARKETING BUDGET TEMPLATE (MONTHLY + QUARTERLY)
  2. 2. 2017 Content Marketing Budget Template - Budget - Monthly 2 2017 CONTENT MARKETING BUDGET (MONTHLY) 2017 Projected Expenses CONTENT Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total SOFTWARE Design (e.g. InDesign) $100 $100 $100 $300 Project management (e.g. Basecamp) $100 $100 $100 $300 Analytics (e.g. TrackMaven) $100 $100 $100 $300 Marketing automation (e.g. HubSpot) $100 $100 $100 $300 Webinar hosting (e.g. WebEx) $100 $100 $100 $300 PUBLISHING TOOLS Blogging platform (e.g. HubSpot) $100 $100 $100 $300 Landing page/CTA system (e.g. HubSpot) $100 $100 $100 $300 Premium content platform (e.g. SlideShare PRO) $100 $100 $100 $300 SERVICES Storage/file-sharing (e.g. Box) $100 $100 $100 $300 Stock photography subscription (e.g. ThinkStock) $100 $100 $100 $300 Licensed/syndicated content (e.g. NewsCred) $100 $100 $100 $300 Content curation (e.g. Curata) $100 $100 $100 $300 FREELANCERS Writers $100 $100 $100 $300 Designers $100 $100 $100 $300 Developers $100 $100 $100 $300 TOTAL $1,500 $1,500 $1,500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,500 2017 Actual Expenses CONTENT Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total SOFTWARE Design (e.g. InDesign) $100 $100 $100 $300 Project management (e.g. Basecamp) $100 $100 $100 $300 Analytics (e.g. TrackMaven) $100 $100 $100 $300 Marketing automation (e.g. HubSpot) $100 $100 $100 $300 Webinar hosting (e.g. WebEx) $100 $100 $100 $300
  3. 3. 2017 Content Marketing Budget Template - Budget - Monthly 3 PUBLISHING TOOLS Blogging platform (e.g. HubSpot) $100 $100 $100 $300 Landing page/CTA system (e.g. HubSpot) $100 $100 $100 $300 Premium content platform (e.g. SlideShare PRO) $100 $100 $100 $300 SERVICES Storage/file-sharing (e.g. Box) $100 $100 $100 $300 Stock photography subscription (e.g. ThinkStock) $100 $100 $100 $300 Licensed/syndicated content (e.g. NewsCred) $100 $100 $100 $300 Content curation (e.g. Curata) $100 $100 $100 $300 FREELANCERS Writers $100 $100 $100 $300 Designers $100 $100 $100 $300 Developers $100 $100 $100 $300 TOTAL $1,500 $1,500 $1,500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,500
  4. 4. 2017 Content Marketing Budget Template - Budget - Quarterly 4 2017 CONTENT MARKETING BUDGET (QUARTERLY) 2017 Projected Expenses CONTENT Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total SOFTWARE Design (e.g. InDesign) $300 $300 Project management (e.g. Basecamp) $300 $300 Analytics (e.g. TrackMaven) $300 $300 Marketing automation (e.g. HubSpot) $300 $300 Webinar hosting (e.g. WebEx) $300 $300 PUBLISHING TOOLS Blogging platform (e.g. HubSpot) $300 $300 Landing page/CTA system (e.g. HubSpot) $300 $300 Premium content platform (e.g. SlideShare PRO) $300 $300 SERVICES Storage/file-sharing (e.g. Box) $300 $300 Stock photography subscription (e.g. ThinkStock) $300 $300 Licensed/syndicated content (e.g. NewsCred) $300 $300 Content curation (e.g. Curata) $300 $300 FREELANCERS Writers $300 $300 Designers $300 $300 Developers $300 $300 TOTAL $4,500 $0 $0 $0 $4,500 2017 Actual Expenses CONTENT Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total SOFTWARE
  5. 5. 2017 Content Marketing Budget Template - Budget - Quarterly 5 Design (e.g. InDesign) $300 $300 Project management (e.g. Basecamp) $300 $300 Analytics (e.g. TrackMaven) $300 $300 Marketing automation (e.g. HubSpot) $300 $300 Webinar hosting (e.g. WebEx) $300 $300 PUBLISHING TOOLS Blogging platform (e.g. HubSpot) $300 $300 Landing page/CTA system (e.g. HubSpot) $300 $300 Premium content platform (e.g. SlideShare PRO) $300 $300 SERVICES Storage/file-sharing (e.g. Box) $300 $300 Stock photography subscription (e.g. ThinkStock) $300 $300 Licensed/syndicated content (e.g. NewsCred) $300 $300 Content curation (e.g. Curata) $300 $300 FREELANCERS Writers $300 $300 Designers $300 $300 Developers $300 $300 TOTAL $4,500 $0 $0 $0 $4,500

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