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The Restaurant Business
A little about me…
• Director of Operations for 2 different restaurant groups over 12 years
• Consulting since 2016. 30+ clients. A mixture of “Bar Rescue” type work and
restaurant openings from concepting to opening day
• Foundation of my business based on “The E- Myth Revisited” by Michael E. Gerber
• Helping restaurant and bar owners create culture, systems, and other
infrastructure to scale or get their operations on auto-pilot
• Opened “Industry” in 2018, a counter-service beer garden style restaurant that’s a
subtle homage service industry workers
State of the Industry
• 78% Turnover rate
• Average loss of $150,000 year due to employee
turnover
• Labor pool shared between hundreds of restaurants
within miles of each other
• Average wage $24,000/year, Management $50,000
Restaurant Demography
• Hires younger workers than any other industry
• 60% female, 40% male
• 65% Speak Spanish
• Education:
• 20% less than a high school
• 38% high school graduates
• 27% have some college or an associate’s degree
• 15% have a bachelor’s degree or higher
COVID’s IMPACT
• 2/3 of restaurant employees lost their jobs
• 1.3 million fewer workers in the restaurant at the end of 2020
compared to the year before
• restaurants no longer seen as the stable, reliable and largely
safe employers they’ve been known to be for generations,
say many longtime workers who are getting out of the
industry
• Other’s saw they were making more money from
unemployment and stimulus checks than they were at work
so remained out of the labor force
What do employees expect?
• A clear purpose. How are we changing the world?
• management team that is committed to employee success
• 40% expect sufficient training
• 31% want to be given all the information they need to get the
job done
• 26% expect reasonable goals and deadlines
• Want to be able to collaborate
• Flexible schedules
• Time off
Recruiting in a
Buyer’s Market
Job Posting
• Which jobs boards? Best time to
post?
• Short and to the point
• Why is your business different?
• Benefits first, JD’s second, job
requirements last
• “Benefits”
• Call applications right away. Hire
over the phone
Recruiting in a
Buyer’s Market
The Interview
• Culture fit > skill fit
• Learning > knowing
• Malleable rookies outperform
vetrans with scar tissue (studies
show)
• Is the job right for them, not are
they right for the job. What are they
looking for, not what are you
looking for?
• Where do they see themselves in 2
years?
Recruiting in a
Buyer’s Market
Will your restaurant family accept
them?
• What motivates them? What are
their passions outside of work?
• What are you really good at?
• Push to find real weaknesses
• You can’t ask age, marital status,
children, etc. but...
• “Do you have any questions for
me?”
• Do they ask about benefits or time off
or do they ask more questions about
the company?
Onboarding:
Make your first
impression count
Onboarding stats in 2021:
• handbooks are the most ubiquitous
material in onboarding and yet only 68%
of all restaurants offer it to their new
hires; the rest have nothing
• great employee onboarding can improve
retention by 82%
• 88% of organizations don’t onboard well
• 58% of organizations say their
onboarding program is focused on
processes and paperwork
• most organizations only focus on week 1
of onboarding
• a negative onboarding experience
results in new hires being 2X more likely
to look for other opportunities
Paperless means
Professional
HR and payroll software
• Can do the job of several admin
employees
• Legally verifiable
• Inexpensive
Scheduling software
• Best way to communicate to staff
• Eliminates the middleman
• Builds camaraderie
Look legit,
hire legit staff
• Your company handbook is the
foundation of your business.
• Personally conduct staff orientations
• Make is testable
• Make it fun
Training. not monkey see monkey do
• Checklists every shift
• Tests every shift
• Evaluation after every shift
• Designated trainers
• Exit interviews
• Residual training
Let CORE VALUES
run your Restaurant
• Core values should represent
who you are at your best.
• Core values should be
differentiating.
• The leaders of the organization
should be true exemplars of
your core values.
• There isn't one set of
“great” values.
• Core values can serve as a North
Star when decisions are hard or
under challenging circumstances.
“The CORE
VALUE Equation”
In The Core Value Equation, Darius
Mirshahzadeh shows how core values
create the ultimate decision-making engine
for your organization that consistently
produces spectacular results.
Core values also create an “invisible
manager” that sits next to every employee
and holds them accountable to a common
set of beliefs, actions, and outcomes, all
without hiring a single person.
Finally, core values are the best tool out
there to recruit and support an army of
diehard team members who speak the same
language, create consistent results, and
make your organization a magnet for like-
minded individuals.
Communication
says you Care
How do you communicate
with your staff?
• Scheduling
• Points of the week
• Social Media
• Bulletin Boards
• Regular staff meetings
• Preshift Meetings
• Emails
Give your staff a
sense of
Ownership
“Open Book Management”
• SHARE, don’t hide wins and losses
from your staff
• Illustrate the cost of mistakes, repairs,
bad weather. Or the impact of large
reservations, a good review, or a
holiday weekend on your bottom line.
• IN REAL TIME!
• When your staff understand that profit
comes at a premium, they’ll try harder
“The Great Game
of Business”
• (OBM) is the business practice of
creating transparency by sharing
financial information with employees.
This includes financial education for
your employees and showing them
how their production influences the
finances
• Transparency about your restaurant’s
finances, wins, and losses give line-
level staff a sense of ownership in
your operation leading to increased
profitability and reduced turnover.
Open book
management in
action
• “The Scoreboard”
• Waste sheets
• Breakage contest
• Monthly P&L meetings
• Announcements, Parties for
sales milestones
• Weekly or bi-weekly food
and alcohol cost meetings
• Profit sharing
The Easy Stuff
• Signing bonuses
• Paid vacation after 1 year
• Referral bonuses: staff
recruiting friends to work
for you
• Retention bonuses
• Health insurance
• Benefit programs with
Gyms or other services
www.harlanscott.com

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Restaurant Management Masterclass

  • 2. A little about me… • Director of Operations for 2 different restaurant groups over 12 years • Consulting since 2016. 30+ clients. A mixture of “Bar Rescue” type work and restaurant openings from concepting to opening day • Foundation of my business based on “The E- Myth Revisited” by Michael E. Gerber • Helping restaurant and bar owners create culture, systems, and other infrastructure to scale or get their operations on auto-pilot • Opened “Industry” in 2018, a counter-service beer garden style restaurant that’s a subtle homage service industry workers
  • 3. State of the Industry • 78% Turnover rate • Average loss of $150,000 year due to employee turnover • Labor pool shared between hundreds of restaurants within miles of each other • Average wage $24,000/year, Management $50,000
  • 4. Restaurant Demography • Hires younger workers than any other industry • 60% female, 40% male • 65% Speak Spanish • Education: • 20% less than a high school • 38% high school graduates • 27% have some college or an associate’s degree • 15% have a bachelor’s degree or higher
  • 5. COVID’s IMPACT • 2/3 of restaurant employees lost their jobs • 1.3 million fewer workers in the restaurant at the end of 2020 compared to the year before • restaurants no longer seen as the stable, reliable and largely safe employers they’ve been known to be for generations, say many longtime workers who are getting out of the industry • Other’s saw they were making more money from unemployment and stimulus checks than they were at work so remained out of the labor force
  • 6. What do employees expect? • A clear purpose. How are we changing the world? • management team that is committed to employee success • 40% expect sufficient training • 31% want to be given all the information they need to get the job done • 26% expect reasonable goals and deadlines • Want to be able to collaborate • Flexible schedules • Time off
  • 7. Recruiting in a Buyer’s Market Job Posting • Which jobs boards? Best time to post? • Short and to the point • Why is your business different? • Benefits first, JD’s second, job requirements last • “Benefits” • Call applications right away. Hire over the phone
  • 8. Recruiting in a Buyer’s Market The Interview • Culture fit > skill fit • Learning > knowing • Malleable rookies outperform vetrans with scar tissue (studies show) • Is the job right for them, not are they right for the job. What are they looking for, not what are you looking for? • Where do they see themselves in 2 years?
  • 9. Recruiting in a Buyer’s Market Will your restaurant family accept them? • What motivates them? What are their passions outside of work? • What are you really good at? • Push to find real weaknesses • You can’t ask age, marital status, children, etc. but... • “Do you have any questions for me?” • Do they ask about benefits or time off or do they ask more questions about the company?
  • 10. Onboarding: Make your first impression count Onboarding stats in 2021: • handbooks are the most ubiquitous material in onboarding and yet only 68% of all restaurants offer it to their new hires; the rest have nothing • great employee onboarding can improve retention by 82% • 88% of organizations don’t onboard well • 58% of organizations say their onboarding program is focused on processes and paperwork • most organizations only focus on week 1 of onboarding • a negative onboarding experience results in new hires being 2X more likely to look for other opportunities
  • 11. Paperless means Professional HR and payroll software • Can do the job of several admin employees • Legally verifiable • Inexpensive Scheduling software • Best way to communicate to staff • Eliminates the middleman • Builds camaraderie
  • 12. Look legit, hire legit staff • Your company handbook is the foundation of your business. • Personally conduct staff orientations • Make is testable • Make it fun Training. not monkey see monkey do • Checklists every shift • Tests every shift • Evaluation after every shift • Designated trainers • Exit interviews • Residual training
  • 13. Let CORE VALUES run your Restaurant • Core values should represent who you are at your best. • Core values should be differentiating. • The leaders of the organization should be true exemplars of your core values. • There isn't one set of “great” values. • Core values can serve as a North Star when decisions are hard or under challenging circumstances.
  • 14. “The CORE VALUE Equation” In The Core Value Equation, Darius Mirshahzadeh shows how core values create the ultimate decision-making engine for your organization that consistently produces spectacular results. Core values also create an “invisible manager” that sits next to every employee and holds them accountable to a common set of beliefs, actions, and outcomes, all without hiring a single person. Finally, core values are the best tool out there to recruit and support an army of diehard team members who speak the same language, create consistent results, and make your organization a magnet for like- minded individuals.
  • 15. Communication says you Care How do you communicate with your staff? • Scheduling • Points of the week • Social Media • Bulletin Boards • Regular staff meetings • Preshift Meetings • Emails
  • 16. Give your staff a sense of Ownership “Open Book Management” • SHARE, don’t hide wins and losses from your staff • Illustrate the cost of mistakes, repairs, bad weather. Or the impact of large reservations, a good review, or a holiday weekend on your bottom line. • IN REAL TIME! • When your staff understand that profit comes at a premium, they’ll try harder
  • 17. “The Great Game of Business” • (OBM) is the business practice of creating transparency by sharing financial information with employees. This includes financial education for your employees and showing them how their production influences the finances • Transparency about your restaurant’s finances, wins, and losses give line- level staff a sense of ownership in your operation leading to increased profitability and reduced turnover.
  • 18. Open book management in action • “The Scoreboard” • Waste sheets • Breakage contest • Monthly P&L meetings • Announcements, Parties for sales milestones • Weekly or bi-weekly food and alcohol cost meetings • Profit sharing
  • 19. The Easy Stuff • Signing bonuses • Paid vacation after 1 year • Referral bonuses: staff recruiting friends to work for you • Retention bonuses • Health insurance • Benefit programs with Gyms or other services