Professional Selling Back to the Basics Webinar 2015
Employee Retention Part 1
1. Series Part I:
10 Critical Steps to Increase
Employee Retention
March 31st
1:00pm – 1:30pm CST
Moore Diversified Services
Roy Barker
roybarker@m-d-s.com
(817) 925-8374
2. Thank You For Joining Us
Slightly Different Format
25-30 Minutes
If we run out of time for questions, please feel free to email me directly at
roybarker@m-d-s.com|
Please take a moment to complete the two-question survey at end of
presentation
3. Moore Diversified Services
National Full Service Boutique Consulting Firm
Specializing In Senior Living and Healthcare both For Profit and Not-For-Profit
40+ Years of Experience
Services Offered
o SWOT Analysis and Strategic Planning
o Operational Analysis/Benchmarking
o Marketing Analysis, Mystery Shopping, and Tactical Planning
o Employee Turnover Analysis and Retention Strategies
o Investment/Financing Advisory Services
o Lender Due Diligence
o Market/Financial Feasible Studies and Proformas
o Key Metric Monitoring
o “Shared Executive” Retainer Agreements
4. Roy Barker, Director of Special Projects
Over 15 years in the industry with MDS
Education
o BBA – Finance
o MS Gerontology – Long Term Care, Housing, and Services for the Aging
o Pursuing MS – Marketing and MS – Industrial and Organizational Psychology
Service
o Dallas Area Agency on Aging Advisory Board
o Former Volunteer Long Term Care Ombudsman State of Texas
o Member Senior Living Round Table – Dallas and Boston
Specialties
o Operations
o Marketing
o Employee Retention
o Training/Coaching
5. Today’s Outline
Critical Steps 1- 5
1. Initial Screening
2. Orientation
3. Job Specific Training
4. Providing a Mentor
5. On-Going Training
6. Why Worry About Employee Retention?
•Every time you lose an employee, your business incurs the costs of advertising for
finding and training new employees.
•Employee turnover also has intangible costs, including an impact on employee morale
and the inefficiencies inherent during the “break-in” period as the new employee
adjusts to your way of doing things.
•Preventing employee turnover saves you money and helps you operate more
efficiently.
•The task of keeping an employee for the long haul begins on the employee’s first day
of work.
7. Important Facts about
Employee Retention
Average Turnover Costs
Entry Level Employee, $7,500
Management Employee, 100%-125% of salary
Executive Employee, 200% + of salary
Technical Employee, 400% of salary
Turnover Rates
Assisted Living, 45%
A lot of Communities operate at 100% and some 300% - 500%
Risk Management
8. Initial Screening
When interviewing, ask about gaps in employment or short term jobs
Get 2nd opinion. Have a colleague sit in on interview with you
Send out a questionnaire/test prior to interview
Perform a thorough background check
Contact references. Ask for them if they are not listed on resume
9. Orientation
Reduces the start-up costs
Reduces employee anxiety, makes them feel more comfortable
Saves Supervisor’s time in the future
Develops realistic job expectations, less mistakes likely
10. Job Specific Training
This gives a new employee an “agenda”, so they go into the job more
confident and knowing what to expect
Helps address employees strengths & weaknesses
Increases productivity so employees perform at a faster rate
Decreases customer turnover. Lack of knowledge can create a bad
experience for the customer, which in turn looses $$ for the company
11. Provide a Mentor
Serves as a Coach or Guide to teach new employee
the everyday routines, do’s & don'ts
Assimilate into company culture
Valuable knowledge from a long-term employee
Develop a sharper focus on what is needed to grow
professionally
12. On-Going Training
Exposes opportunity for improvement, advancement, and promotions
Schedule seminars or workshops on-line or in person, set a day
weekly/monthly
You MUST dedicate time
- 57% not enough time
- 40% not in budget
TRAIN TO RETAIN !!!!!
14. Join me for Part II
10 Critical Steps to Increase Employee Retention
April 30, 2015
1:00pm–1:30pm CST
15. Part II: Steps 6-10
Create opportunities for Advancement
Challenge Employees
Praise Employees
Develop an Awesome Company Culture
Really get to know your Employees
16. Questions or Comments?
If you have questions or comments
Please feel free to email or call Roy Barker
roybarker@m-d-s.com
(817) 925-8374
Also, please complete the two-question survey
following presentation.
Thank you!