Afrigap work done to date
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1. The document summarizes work done to improve Afrigap's tools, content, and community from November 2012 to June 2013. 2. For tools, a domain and subdomains were added, translations enabled, and social media accounts created. However, the website is now outdated technically. 3. For content, over 90 new items were added in 6 months by expanding content sources. Access is now by country but inequality remains between topics, languages, and countries. 4. For community, visits from Africa increased from 14% to 35% but more work is needed to engage the target African audience qualitatively and quantitatively.
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Afrigap work done to date
- 1. Work done to date Eric Bernard – June 3rd-4th, 2013
- 3. Three circles of action Tools Content Community
- 4. 1. Tools Situation in November 2012 1. One global portal 2. In English only 3. No space for interaction with visitors 4. No social media tools Afrigap was the sum of the content about Africa No statistics were possible
- 5. 1. Tools What was done 1. Afrigap domain and sub-domain 2. Translation possible in French 3. Facebook, Scoop It, Twitter accounts 4. Forum and comments available New opportunities to reach the target audiences Statistics enable monitoring and evolution
- 6. 1. Tools Technical limits 1. The website is old now (2009), technically and graphically 2. Several layers of development co-exist 3. Everything is shared, i.e what is technically done somewhere on the site is replicated everywhere
- 7. 2. Content • 340 « African » pages since the beginning • News, resources, events • Global scan for content Situation in November 2012 Around 100 items/year All the countries are not covered Access by item and date, not by country
- 8. 2. Content What was done • 90 new items in 6 months • Content research is not only in English but also in French and Portuguese • Extended daily scan: 150 specific RSS feeds, 106 twitter accounts, 60 FB pages, 6 scoop.it, newsletters… • New access: by country • New items: initiatives, organizations Time consuming Increasing need of tools and strategy Inequality between countries, languages & topics is lower but still remains
- 9. 3. Community Situation in November 2012 (1/2) • GAP statistics : 100 visits/day • 14% of the visits came from Africa (= 6500 visits from Africa in 2012) • 5 countries = 50% of the visits ; 10 countries = 75%
- 10. 3. Community Situation in November 2012 (2/2) • Mostly English-speaking countries (3.6% from French-speaking countries) • 9 countries came less than 10 times/year • Referents websites are out of the continent • No African trafic from Facebook No qualitative knowledge about the users Plenty of space for community development
- 11. 3. Community What was done • 500 visits/months • 35% from Africa • Qualified contacts list (work in progress) • Outreach strategy initiated • Interaction tools animated and monitored • Promotion: flyers, meetings… Not enough visitors from Africa Balance to be done between quantity & quality
- 12. Conclusion Things were done Things are still being done Things have still to be done (cf. Roadmap)