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Africa
A
B Business
C Communities
Africa Business Communities
African Business Professionals – Touch points
1.
How we can help
in the touch points
with your
customers in their
journey
We reach B2B Africa
24 January 2017 ABC company3
Rwanda
Burundi
United Republic of Tanzania
Central
African Rep.
Djibouti
...
4
Define your B2B target group in Africa –
countries - industries
Automotive
Targeted per
country
Travel
Targeted per regi...
Africa B2B customer journey
24 January 2017 ABC company5
Market Research Awareness Engagement Nurture Transact
What do you...
2.
Some more about
Africa Business
Communities
Africa Business Communities
is a Digital B2B Publisher that enables
companies and organizations to
connect with African Bu...
Africa Business Communities
Sites & Services
Marketing and
Communication
•www.africabusinesscommunities.com
•www.nigeriabu...
Our communities in social media
24 January 2017 Presentation name9
Google+ Facebook
Twitter LinkedIn
Biggest African player in the world on
Linkedin!
24 January 2017 Presentation name10
• More than 170 well segmented groups...
Client - IQPC Recommendation
“I came across Africa Business Communities
when we were organising our East African call
cent...
business@africabusinesscommunities.com
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Africa Business Communities what can we do for you?

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How we can help in the touch points with your B2B customers in their journey

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Africa Business Communities what can we do for you?

  1. 1. Africa A B Business C Communities Africa Business Communities African Business Professionals – Touch points
  2. 2. 1. How we can help in the touch points with your customers in their journey
  3. 3. We reach B2B Africa 24 January 2017 ABC company3 Rwanda Burundi United Republic of Tanzania Central African Rep. Djibouti Eritrea SudanChad Niger Libya Tunisia Morocco Burkina Faso Benin Mali Ghana Togo Guinea Mauritania Côte d'Ivoire Liberia Sierra Leone Cameroon Equatorial Guinea Guinea-Bissau Gambia Senegal Congo The Democratic Republic of the Congo Gabon Namibia Malawi Zambia Zimbabwe South Africa Lesotho Botswana Mozambique Swaziland Western Sahara Angola Egypt Ethiopia Kenya Madagascar Nigeria Somalia Uganda Algeria South Sudan The most active countries in our communities
  4. 4. 4 Define your B2B target group in Africa – countries - industries Automotive Targeted per country Travel Targeted per region or country Real Estate Targeted per country per segment Air travel Targeted per region or business interest Transport Targeted per country per segment Infrastructure Targeted per region, per country per segment
  5. 5. Africa B2B customer journey 24 January 2017 ABC company5 Market Research Awareness Engagement Nurture Transact What do your customers want? Search Evaluation Engagement Purchase Customer Goals Define your product and service for the African market Touch points Do some market research thru surveys Google – SEO articles Case studies Testimonials Accept a proposal and send invoice Include lead questions Social media – LinkedIn groups Pricing page Trial account Make the payment Use the Africa Business Panel Seminars – Africa Networking events FAQ Email drip campaigns PR – Africa Press List Whitepapers & eBooks - publish Personalised demonstration – direct offers Find a solution for their needs Assessment of whether it is a good service or product Is the product or service valuable to my business? How can I buy it? Content Marketing – CEO Package Blogs on Africa Business Communities Business case examples
  6. 6. 2. Some more about Africa Business Communities
  7. 7. Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market research.
  8. 8. Africa Business Communities Sites & Services Marketing and Communication •www.africabusinesscommunities.com •www.nigeriabusinesscommunities.com •www.africaonlinemarketing.com •www.africapresslist.com •www.africanewsmonitoring.com •www.africanetworkingevents.com •Events (tailor made) •Content Marketing (tailor made) •Packages: •CEO communication package •Event communication package Market Research •www.africabusinesspanel.com •www.africaconsumerpanel.com •www.africaresearchtools.com •Africa PMI Recruitment •www.headhuntersinafrica.com •www.africajobbrokers.com 24 January 2017 Presentation name8
  9. 9. Our communities in social media 24 January 2017 Presentation name9 Google+ Facebook Twitter LinkedIn
  10. 10. Biggest African player in the world on Linkedin! 24 January 2017 Presentation name10 • More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.3 million members • CEO groups with selective admission •We can spread your message as a DM to our members nr Name of the group – 1- 2016 members 1 Africa Oil & Gas Industry 110.535 ABC 2 Africa Import Export Trading 89.486 ABC 3 Lagos Business Club 63.606 ABC 4 Africa - All things business 49.579 5 Careers in Africa 40.280 6 Africa Supply Chain, Logistics, Transport 39.968 7 South African Business Network 39.021 8 Africa Banking 38.357 ABC 9 Nigeria Business Network 38.303 10 Africa Job Brokers 34.715 ABC
  11. 11. Client - IQPC Recommendation “I came across Africa Business Communities when we were organising our East African call centre event. I was looking for some East African specific LinkedIn groups and came across this company as they managed many-many African groups on LinkedIn. I approached Africa Business Communities right away to see how they could help us in promoting the event. Not only were they very prompt in response but also helpful in answering many queries. We generated revenue close to US$15,000 for our event. Also, they offer complimentary marketing services which is why I utilise their services for every African event we organise. I would highly recommend Africa Business Communities to anyone looking to reach out to the African market.” Tarannum Syeeda IQPC MENA
  12. 12. business@africabusinesscommunities.com

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