How we can help in the touch points with your B2B customers in their journey

1. Africa
A
B Business
C Communities
Africa Business Communities
African Business Professionals – Touch points

2. 1.
How we can help
in the touch points
with your
customers in their
journey

3. We reach B2B Africa
24 January 2017 ABC company3
Rwanda
Burundi
United Republic of Tanzania
Central
African Rep.
Djibouti
Eritrea
SudanChad
Niger
Libya
Tunisia
Morocco
Burkina Faso
Benin
Mali
Ghana
Togo
Guinea
Mauritania
Côte d'Ivoire
Liberia
Sierra Leone
Cameroon
Equatorial Guinea
Guinea-Bissau
Gambia
Senegal
Congo
The Democratic
Republic of the
Congo
Gabon
Namibia
Malawi
Zambia
Zimbabwe
South
Africa
Lesotho
Botswana
Mozambique
Swaziland
Western Sahara
Angola
Egypt
Ethiopia
Kenya
Madagascar
Nigeria
Somalia
Uganda
Algeria
South Sudan
The most active
countries in our
communities

4. 4
Define your B2B target group in Africa –
countries - industries
Automotive
Targeted per
country
Travel
Targeted per region
or country
Real Estate
Targeted per country
per segment
Air travel
Targeted per
region or
business
interest
Transport
Targeted per country
per segment
Infrastructure
Targeted per region,
per country per
segment

5. Africa B2B customer journey
24 January 2017 ABC company5
Market Research Awareness Engagement Nurture Transact
What do your
customers
want?
Search Evaluation Engagement Purchase
Customer Goals
Define your product
and service for the
African market
Touch points
Do some market
research thru surveys
Google – SEO
articles
Case studies Testimonials
Accept a proposal and
send invoice
Include lead
questions
Social media –
LinkedIn groups
Pricing page Trial account Make the payment
Use the Africa
Business Panel
Seminars – Africa
Networking events
FAQ Email drip campaigns
PR – Africa Press List
Whitepapers &
eBooks - publish
Personalised
demonstration –
direct offers
Find a solution for
their needs
Assessment of
whether it is a good
service or product
Is the product or
service valuable to my
business?
How can I buy it?
Content Marketing –
CEO Package
Blogs on Africa
Business
Communities
Business case
examples

6. 2.
Some more about
Africa Business
Communities

7. Africa Business Communities
is a Digital B2B Publisher that enables
companies and organizations to
connect with African Business
Professionals.
It supports doing business in Africa by
marketing communication services,
events, custom media productions
(content marketing) and market
research.

8. Africa Business Communities
Sites & Services
Marketing and
Communication
•www.africabusinesscommunities.com
•www.nigeriabusinesscommunities.com
•www.africaonlinemarketing.com
•www.africapresslist.com
•www.africanewsmonitoring.com
•www.africanetworkingevents.com
•Events (tailor made)
•Content Marketing (tailor made)
•Packages:
•CEO communication package
•Event communication package
Market Research
•www.africabusinesspanel.com
•www.africaconsumerpanel.com
•www.africaresearchtools.com
•Africa PMI
Recruitment
•www.headhuntersinafrica.com
•www.africajobbrokers.com
24 January 2017 Presentation name8

9. Our communities in social media
24 January 2017 Presentation name9
Google+ Facebook
Twitter LinkedIn

10. Biggest African player in the world on
Linkedin!
24 January 2017 Presentation name10
• More than 170 well segmented groups
• 5 of top 10 and 27 of top 50
• Fastest growth
• More than 1.3 million members
• CEO groups with selective admission
•We can spread your message as a DM to
our members
nr Name of the group – 1- 2016 members
1 Africa Oil & Gas Industry 110.535 ABC
2 Africa Import Export Trading 89.486 ABC
3 Lagos Business Club 63.606 ABC
4 Africa - All things business 49.579
5 Careers in Africa 40.280
6 Africa Supply Chain, Logistics, Transport 39.968
7 South African Business Network 39.021
8 Africa Banking 38.357 ABC
9 Nigeria Business Network 38.303
10 Africa Job Brokers 34.715 ABC

11. Client - IQPC Recommendation
“I came across Africa Business Communities
when we were organising our East African call
centre event. I was looking for some East African
specific LinkedIn groups and came across this
company as they managed many-many African
groups on LinkedIn. I approached Africa Business
Communities right away to see how they could
help us in promoting the event. Not only were
they very prompt in response but also helpful in
answering many queries. We generated revenue
close to US$15,000 for our event. Also, they offer
complimentary marketing services which is why I
utilise their services for every African event we
organise. I would highly recommend Africa
Business Communities to anyone looking to reach
out to the African market.”
Tarannum
Syeeda
IQPC MENA

12. business@africabusinesscommunities.com