Presentation deck from the Digital Breakfast.

2. WELCOME
Agenda
- What’s new in Paid Search (Will Gallahue, Advantix Digital)
- Introducing Micro Moments (Amanda Dillon, Google)
- Driving Performance with YouTube (Harshil Ved, Google)
- Recap and the Future of Paid Search (Amine Bentahar, Advantix Digital)
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Presentations will be available at Advantixdigital.com following the event

3. ABOUT ADVANTIX
BSN SPORTS
ARIZONA LEATHER INTERIORS
GRUBBS AUTO GROUP
OURISMAN AUTOMOTIVE GROUP
CANCER TREATMENT CENTERS OF AMERICA
SPORT CLIPS
RML AUTOMOTIVE GROUP
About Advantix Digital
• Founded in 2001
• Google All-Star Agency (2012, 2013, 2014, 2015)
• Most analysts Adwords and Analytics certified
• Currently work with 80+ clients in B2B, B2C
• Recently rebranded from Advantix Marketing
Our Clients

4. SERVICES
• Local Listing
Optimization
• Content
Marketing
• On-page SEO
SEARCH ENGINE
OPTIMIZATION
• Paid Social
• Social Media
Management
SOCIAL MEDIA
MANAGEMENT
• Email
Marketing
MARKETING
AUTOMATION
CONVERSION
& ANALYTICS
• Display
• Programmatic
• IP Targeting
• Direct Mail
Builder
PAID
SEARC
H • Web Design
• Photography
• Videography
• Branding
• Creative Mail
CREATIVE
SERVICES
ONLINE
REPUTATION
MANAGEMENT
HISPANIC
MARKETING

5. OUR TEAM

6. ONLINE ADVERTISING TIMELINE
Spring 1988 – Prodigy uses banners for Sears products in their ISP program
Summer 1993 – First search engines appear
Fall 1993 – First banner ad appears
October 1994 – Joe McCambley invents modern banner ad and publishes it on Wired
January 8, 1995 – Yahoo.com is registered
July 1995 – First ad server launches to track and manage ads
September 4, 1998 – Google is founded
October 23, 2000 – Google launches Adwords
June 18, 2003 – Google launches Adsense
February 14, 2005 – YouTube launches
November 14, 2005 – Google purchases Urchin, rebrands it as Google Analytics
August 27, 2007 – First YouTube ads appear
2017 - ???
2018 - ???
2025 - ???

7. STATE OF THE INDUSTRY
Digital vs Traditional
• The internet will eclipse TV as the largest advertising medium in 2016
• Digital spend will grow 12% this year while traditional will fall 2%
• Spending on display will pass spending on search by years end
Mobile
• 87% of internet users now have a smartphone
• By 2019 85% of US internet traffic will be video
• By 2019 72% of US digital ad spend will be on mobile
Online Shopping
• Repeat customers on average spend 2x new customers
• 93% of shoppers report being influenced by social media

8. GOOGLE EXPANDED TEXT AD FORMAT
• Google expanded ads are available now (live since July 26th)
• Starting October 26th, all newly created ads will use expanded format

9. DEMOGRAPHIC TARGETING FOR DISPLAY

10. DEMOGRAPHIC TARGETING FOR DISPLAY
Your campaigns are
collecting this information
right now
You can make bid
adjustments based on
demographics or exclude
specific groups altogether

11. ADWORDS IN-STORE CONVERSION ROLLOUT
First launched in late 2014
and slowly rolling out to
brick and mortar retailers
nationwide
Google overlays GPS, WiFi
and cell tower connection
points with store
coordinates to measure
visits

12. LOCAL INVENTORY ADS
As a complement to in-store
conversions, local inventory ads can
notify customers which products
are available at which locations
Combining the two will allow
advertisers to get a much better
grasp on online to offline
conversions and their value

13. DEALER LISTING ADS

14. CUSTOMER MATCH
• Google’s new Customer Match was launched at the end of September
• It takes your email list and matches it to existing user IDs
• Allows for highly customized segments based on your data

15. THANK YOU
Will Gallahue
Director of Operations
Advantix Digital
wgallahue@advantixdigital.com