In the Data Analytics Bootcamp of Eskwelabs, students were grouped with 4 different members in order to come up with a presentation that applies the knowledge and principles of the topics discussed every 2 weeks. In this final presentation, we benchmarked on a specific gaming company as our fictional client and were given a video games data table to analyze and give recommendations on. The outputs were presented to our mentors and judges who gave feedbacks regarding our work.

7. -IGN
-PC GAMER
-GAME INFORMER

8. DISHONORED 2
BEST ACTION-ADVENTURE GAME

9. THE FALL OF

10. “An undercooked looter-shooter
by every metric”
“Feels unpolished, underdone,
underwhelming, and uncomfortable”
“...It’s all just a bit basic”
NEGATIVE REVIEWS OF

11. “Arkane Studios -
A Fall From Grace”
- ZDEyE
FROM HIGH TO
LOW CRITIC SCORE

12. “Redfall becomes Arkane’s
lowest rated game, with
players wondering
‘How did Arkane regress
from Dishonored to this?’”
Source: https://gameworldobserver.com/2023/05/02/redfall-arkane-lowest-rated-game-steam-negative
- Game World Observer

13. Analyze the sales data of the current market
Check for trends in the scores by Critics and Users
Determine the leading game platform from the data
Bonus: find reasons for the trends in scores
Provide a recommendation to improve Arcane Studios sales
Summarize insights and recommendations
Bonus: determine the current/latest leading platform

14. Check for trends in the scores by Critics and Users
Determine the leading game platform from the data
Bonus: find reasons for the trends in scores
Summarize insights and recommendations
Bonus: determine the current/latest leading platform
Analyze the sales data of the current market
Provide a recommendation to improve Arcane Studios sales

15. ACTION IS THE LEADING GENRE WITH
THE HIGHEST SALES GLOBALLY
The action genre
achieved a global
sales of $673.49M
(26.46%)
*Based on “Video Games table” data from 2010-2016

16. MARJORITY OF THE SALES ARE FROM
THE NORTH AMERICAN REGION
40%
NA OTHERS
7 out of 12 genres
primarily generated more
than 40% of their sales in
North America
*Based on “Video Games table” data from 2000-2016

17. ACTION GENRE HAD LARGER SHARE THAN
SHOOTER IN TERMS OF GLOBAL SALES UNTIL 2015
ACTION
SHOOTER
*Based on “Video Games table” data from 2010-2016
15%
20%
25%
30%
35%
2010 2011 2012 2013 2014 2015 2016
29.39%
23.24%

18. GLOBAL SALES HAVE BEEN TRENDING
DOWNWARDS SINCE 2008
2008 - Rise of
Smart Phones
(iPhone and the
App Store)
*Based on “Video Games table” data from 2010-2016
2016
2008 2012
2004
2000
1996
1992
1988
100
200
300
400
500
600
0
700

19. COMPARISON W/COMPETITOR
ARKANE STUDIO’S
DISHONORED 2
■ Single Player
■ DLC
■ Global Sales
■ NA Sales
■ EU Sales
0.98
0.38
0.47
ACTIVISIONS’
CALL OF DUTY: MW3
■ Multiplayer
■ Battle Pass Feat
■ Global Sales
■ NA Sales
■ EU Sales
30.59
15.54
11.15
*Based on “Video Games table” data from 2010-2016
9.3 9.0

20. Maintain focus on:
● Action-Shooter games
● NA region and expand
marketing opportunities to
EU, JP, and other regions
CONCLUSION:

21. RECOMMENDATION TO
IMPROVE THE SALES OF
PRE-EXISTING GAMES OF
ARCANE STUDIOS

22. IMPROVE SALES BY
INTRODUCING
BATTLE PASS AND
MULTIPLAYER FEATURE
FOR THEIR GAMES

23. BATTLE PASS FEATURE
● Monetized / Subscription-
based
● Tiered progression system
that gives in game rewards
● Keeps player engagement
● Encourages continuous
spending through
introduction of “limited” or
new items instead of one-
time game sale

24. Determine the leading game platform from the data
Summarize insights and recommendations
Bonus: determine the current/latest leading platform
Check for trends in the scores by Critics and Users
Bonus: find reasons for the trends in scores
Analyze the sales data of the current market
Provide a recommendation to improve Arcane Studios sales

25. POSSIBLE REASONS FOR
INCREASE
● Gave out review
copies and early
access to critics
● Monetary incentives
● Game improvement
Average Critic Score
Increasing over Time
ACTION
SHOOTER
76
74
72
70
68
66
64
62
60
2000 2002 2004 2006 2008 2010 2012 2014 2016
75
70
*Based on “Video Games table” data from 2000-2016

26. Average User Score
Declining over Time
ACTION
SHOOTER
8
6
7
6.1
6.3
6.4
6.2
6.5
7.5
7.1
7.3
7.4
7.2
6.6
6.8
6.9
6.7
7.6
7.8
7.9
7.7
8.1
2000 2002 2004 2006 2008 2010 2012 2014 2016
6.85
6.90
POSSIBLE REASONS FOR
DECREASE
● Increasing
expectations for
Graphics and Gameplay
- from pixelated, 2D,
to 3D animation
● Changing trends -
offline singleplayer to
online multiplayer
*Based on “Video Games table” data from 2000-2016

27. FROM HIGH TO
LOW USER SCORE
REASONS FOR DECREASE
● Sloppy visuals and lots of bugs
● Poor storyline and gameplay
● Conflicting management vision
for the game
(single vs multiplayer)
● Lack of manpower to develop it
as a large multiplayer game -
70% of staff left Arkane and
majority of its staff and
applicants were inclined to
develop single player games
Source: https://www.escapistmagazine.com/redfall-development-lost-70-percent-staff-arkane-austin-prey/

28. ● Increasing scores are caused
by general game
improvements and marketing
efforts
● Decreasing scores are
generally caused by the
inability to keep up with
increasing or high
expectations from gamers
CONCLUSION:

29. RECOMMENDATION TO
IMPROVE THE USER/
CRITIC SCORES OF
ARKANE STUDIOS

30. RECOMMENDED IMPROVEMENTS
FROM THE CASE OF REDFALL
■ Game optimization
○ Update and improve the storyline and gameplay
○ Addition of multiplayer DLC content
○ Hire additional developers inclined to multiplayer
games

31. Determine the leading game platform from the data
Summarize insights and recommendations
Bonus: determine the current/latest leading platform
Check for trends in the scores by Critics and Users
Bonus: find reasons for the trends in scores
Analyze the sales data of the current market
Provide a recommendation to improve Arcane Studios sales

32. 35%
PC
PC IS THE LEADING PLATFORM
FOR GAMERS
18%
PS4
24%
XBOX 360 / XOne
23%
DIFFERENT PLATFORMS
TOTAL USERS IN ACTION/SHOOTER GENRE FROM 2010-2016: 469,948
*Based on “Video Games table” data from 2000-2016

33. iOS
https://truelist.co/blog/gaming-statistics/
RELEASING A GAME ON PC, PS5, AND XBOX
SERIES WILL REACH MAJORITY OF THE GAMERS
According to TRUELIST, these are the top gaming platforms for game developers
PC
PS 5
Android
XBOX Series X/S
XBOX One (or One X)
PS 4 (or Pro)
Nintendo Switch
Mac
Web Browser
VR Headsets
Linux
Google Stadia
10% 20% 30% 40% 50% 60%
Source: WePC

34. Metal Gear Solid V:
The Phantom Pain
4.24 in Sales
(In Hundred million)
Konami Digital Entertainment
Hitman: Absolution
4.11 in Sales
(In Hundred million)
Square Enix
Deus Ex: Human
Revolution
3.32 in Sales
(In Hundred million)
Square Enix
Platform
Genre
Gameplay
Stealth &
Infiltration
Abilities
and
Gadgets
Challenging
Gameplay
SIMILAR GAMES WITH DISHONOR 2

35. ● The leading gaming
platform is PC followed by
Playstation, XBOX
● The mobile platform also
has high potential
● Rich gameplay mechanics
CONCLUSION:

36. RECOMMENDATION
TO THE PLATFORMS
OF ARKANE STUDIOS
● Consider expansion of
pre-existing games to
the mobile platform

37. Determine the leading game platform from the data
Summarize insights and recommendations
Bonus: determine the current/latest leading platform
Check for trends in the scores by Critics and Users
Bonus: find reasons for the trends in scores
Analyze the sales data of the current market
Provide a recommendation to improve Arcane Studios sales

38. SUMMARY OF INSIGHTS
SALES
Highest in Action
and Shooter
Genre and in NA
region
CRITIC/USER SCORE
Increasing scores are caused
by general game
improvements and marketing
efforts
Decreasing scores are
generally caused by the
inability to keep up with high
game expectations
PLATFORM
The leading gaming
platform is PC
followed by
Playstation, XBOX
The mobile platform
has high potential

39. SUMMARY OF RECOMMENDATIONS TO
IMPROVE PRE-EXISTING GAME OF ARKANE STUDIOS
SALES
Increase by
introduction of
game/battle pass
and multiplayer
feature
CRITIC/USER SCORE
Game optimization
● Update and improve the
storyline and gameplay
● Addition of multiplayer
DLC content
● Hire additional developers
inclined to multiplayer
games
PLATFORM
Consider
expansion of pre-
existing games to
the mobile
platform

40. END
THANK YOU FOR LISTENING