On the cusp of the 4th Industrial Revolution, the technologies like 5G, IOT, and Artificial Intelligence are used to develop real use cases rather than proof of concepts. Companies have started seeing the value they can deliver in comparison to what they have now. This webinar will be covering what are the real use cases which have started taking shape and adoption. What is the role of 5G in it and how will IOT shape up the world as we go ahead.

1. 5G and Hyper
Personalization
THE BACKBONE TO
NEXT-GENERATION PRODUCTS
ADNYESH DALPATI

2. Agenda • 5G Introduction
• Benefits of 5G
• Technologies in 5G
• Applications on 5G
• What is Hyper-Personalization
• Hyper-Personalization with 5G
• Future Use cases
• Who will benefit ?
• Can Privacy and Hyper-Personalization
coexists ?
• Upcoming Technologies
• What is stopping us ?
Adnyesh Dalpati

3. Introduction to 5G
5th Generation mobile networks
3GPP describes it on basis of usage :-
• Enhanced Mobile Broadband (eMBB)
• Critical Communications (CC) and Ultra Reliable
and Low Latency Communication (URLLC)
• Massive Internet of Things (mIOT)
• Flexible Network Operations
Adnyesh Dalpati

4. NON STANDALONE
ARCHITECTURE
Used in conjunction of existing 4G LTE (Long
Term Evolution) .
STANDALONE ARCHITECTURE
Supports full set of services of 5G since the
New Radio (NR) is connected to 5G Core
Network (CN)
Adnyesh Dalpati

5. What are
benefits of
5G ?
High Speed Network
10-20 Gbps
Low Latency
1ms-2ms
More Capacity
1000x
Network Flexibility
NFV & SDN
Adnyesh Dalpati

6. Millimeter Waves
Massive MIMO
Small Cells
Full Duplex
5G Technologies
Beamforming
M a c r o C e l l s
Adnyesh Dalpati

7. MOBILE
Applications which cannot have fixed
location
LARGE DATA TRANSFER
Requires large amount of data to be
transferred for processing
Suitable 5G Application Requirements
Adnyesh Dalpati

8. LOW LATENCY
Ultra Real-time and requires critical
Communication
MICRO GEO TARGETTING
Having different instances for micro
geographies
Suitable 5G Application Requirements
Adnyesh Dalpati

9. Autonomous Driving
Virtual, Mixed and
Augmented Reality
Drone Delivery
Hyper Personalization
Adnyesh Dalpati

10. What is Hyper -
Personalization
Hyper Personalization is a real time understanding of
the customer behaviour, augmented with location
related information and other live parameters which
can help communicate personalised message at
that instance which the customer is most willing to
act upon.
Adnyesh Dalpati

11. Why will 5G
be prime
contributor
for Hyper
Personalizat
ion?
MOBILE EDGE COMPUTING
• Storing, Processing and Distribution
from the Base Station
• .5G supports Service Hosting
Environment which can host
applications from the Base Station
Adnyesh Dalpati

12. Near Future
Use case
Smart Glass and Hyper
Retail
A simulation is covered by Keiichi
Matsuda
The information will be processed
locally from the small stations and
delivered to the users at that
instance
Adnyesh Dalpati

13. Near Future Use
case
Massive Internet of
Things (mIOT)
Processing done locally at the nearby
node and then the aggregated
information to be pushed to the
server
Adnyesh Dalpati

14. Who will
Benefit ?
Φ CONSUMERS
Φ OTT PLAYERS
Φ TELECOM OPERATORS
Φ GOVERNMENTS
Adnyesh Dalpati

15. Can Privacy and Hyper
Personalization
Co-exists ?
Adnyesh Dalpati

16. Upcoming
Technologies
Quantum Computing
Neuro Technology
Artificial Superhuman
Intelligence
Adnyesh Dalpati

17. Why is
taking so
long….
- INVESTMENTS
- ECOSYSTEM MATURITY
- SPECIFICATIONS AND
STANDARDS
Adnyesh Dalpati

18. EMAIL
adnyesh@gmail.com
LINKED IN
www.linkedin.com/in/adnyesh
Contact Me
Adnyesh Dalpati

19. References
• https://singularityhub.com/2018/10/31/can-we-program-ethics-into-self-driving-cars/
• https://spectrum.ieee.org/video/telecom/wireless/5g-bytes-beamforming-explained
• http://www.emfexplained.info
• https://www.rcrwireless.com
• http://www.rfwireless-world.com/Terminology/4G-vs-5G-difference-between-4G-and-5G.html
• https://jwcn-eurasipjournals.springeropen.com/articles/10.1186/s13638-018-1215-1
• https://www.cnet.com/news/how-5g-aims-to-end-network-latency-response-time/
• https://www.networkworld.com/article/3330603/5g-versus-4g-how-speed-latency-and-
application-support-differ.html
• https://www.lightreading.com/mobile/5g/5g-americas-13b-global-5g-connections-by-2023/d/d-
id/748481
• https://www.androidcentral.com/5g
• https://jwcn-eurasipjournals.springeropen.com/articles/10.1186/s13638-018-1215-1
• https://www.youtube.com/watch?v=qxDzR2vK9lA
Adnyesh Dalpati