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5 Reasons for Investing in Your Talent Brand

The stats in this presentation demonstrate the value of developing your talent brand. A strong talent brand will boost the stock price of your company, lead to more and higher-quality job applicants, as well as lower attrition rates.

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5 Reasons for Investing in Your Talent Brand

  1. 1. LinkedIn Confidential ©2012 All Rights Reserved 1 5 Reasons for Investing in Your Talent Brand
  2. 2. How we define Talent Brand 2 Talent Brand n. • The highly social, totally public version of your employer brand incorporating what talent thinks, feels, and shares about your company as a place to work. • A significant asset for both hiring/retaining great talent and promoting your corporate image to the market.
  3. 3. 1. Strong talent + consumer brand lead to better stock performance 3 LinkedInTalentBrandIndex Lippincott Customer BrandView Index Cumulative change in stock price over 5 year period 36% 28%-6% 10% HighLow HighLow Source: Lippincott BrandView survey of 30,000 respondents and LinkedIn’s Talent Brand Index data for 150+ publicly traded companies in the US
  4. 4. 2. A strong Talent Brand is associated with lower cost per hire Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries. See: What’s the value of your employer brand? http://talent.linkedin.com/blog/index.php/author/eda-gultekin/ 4 Up to 50% savings in per cost hire is associated with a strong employer brand
  5. 5. 3. A strong Talent Brand increases response rates to recruiter messages 5 Based on analysis of 2.6 million messages, engaging your audience can double your InMail response rates on LinkedIn NO PREVIOUS ENGAGEMENT 1X 2X ENGAGED AT ALL TOUCHPOINTS Relative response rate
  6. 6. 4. Companies with a strong talent brand attract 50% more applicants to their jobs 6 2X 3X Relative applications per job WEAK TALENT BRAND STRONG TALENT BRAND
  7. 7. 5. Companies with a strong talent brand find 3X as many of their hires through LinkedIn 7 NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS 1X 3XRelative % of hires influenced by LinkedIn
  8. 8. …which leads them to better qualified talent New employees sourced through LinkedIn are up to 40% less likely to leave within the first six months 8

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