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Go to market strategy komisi ukm
1.
2.
3. AUDIENCE
20,4 mio
UMKM Trade &
Processing
Industry (Micro)
Objectives
Making
money
Challenges
Administrative
Funding
access
Marketing
knowledge
Limited to
technology
Support
Needs
Financial
management
Funding
Marketing
Technology
Motivation
Support their
family
35% of available
market
5. BRAND MESSAGE
“For UMKM in Trade & Processing Industry, KomisiUKM
is The only transaction-based agen system in affiliate
network that help them grow their business through
digital marketing because we have an expert in this
domain for 6 years”
6. PRICING STRATEGY
Penetration
set a low price to increase sales and win dominant market market share
Profit margin 10% on every transaction