This document aims to guide individuals who are looking to transition into the digital marketing field. It covers the basics of digital marketing and its significance in today's world, provides an overview of the various digital channels and platforms, and helps individuals assess their current skills and knowledge. The document also covers the essentials of digital marketing, including key concepts and best practices, and provides actionable steps for building a strong foundation of knowledge and experience. Whether you are just starting out or looking to make a career change, this document will provide the tools and guidance you need to succeed in the digital marketing industry.

1. ADEOSUN TEMITOPE TIMOTHY
@EUROTOPSY
CONVENER, GROWTH SPECIALISTS AFRICA
SEO MANAGER, JUMIA NIGERIA

2. GETTING A DIGITAL MARKETING JOB
Synopsis
IMPORTANT SKILLS TO NOTE
EXPOSÉ

3. exposé
What is Digital Marketing?
1

4. exposé
Digital Marketing is not all about
Social Media Marketing
2
Social Media
SEO
Paid Ads
PR & Outreach (Blog, Push Notification, Forum . . .)
Video Marketing
Influencer Marketing
Email Marketing
Affiliate Marketing
It’s best to start with one of these, master it then learn others.

5. exposé
You can work remote!
& Freelance
3
● https:/
/justremote.co/remote-marketing-jobs
● https:/
/angel.co/remote
● https:/
/remote.co/remote-jobs/marketing/
● https:/
/remoteok.io/remote-marketing-jobs
● http:/
/www.fiverr.com/
● https:/
/www.upwork.com/

6. exposé
You can be an Expert in 6 Months
4
● New Trends Come up every time and legacy marketers
can be shoved aside if they do not adapt.
● There’s a lot of learning Materials for free online.

7. exposé
It’s not boring and you can
work on the go . . .
5
important skills to note
next

8. quotes
“The best marketing doesn’t
feel like marketing.”
- Tom Fishburne
0
“Content is anything
that adds value to the
reader"s life.”
- Avinash Kaushik

9. important skills to note
Love Your Brand
Research
Jargon Prowess (Impressions, CVR, ROI, Sessions)
Learn Content Management Tools
See into your Data
1

10. important skills to note
Storytelling
Copyrighting
Brand Reputation Management
Patience & Remarketing
Design even if it’s just Canva
Landing Page Design
HTML & CSS
3
demand
difficulty

11. important skills to note
be willing to learn and try your hands
4
getting a digital marketing job
next

12. Tools
Start today!
Reverse Engineer Job Descriptions
getting a digital marketing job
1
Analytics - Scheduling - Design - Platform
Work Experience (Volunteer, Intern, Start Yours)
Yes, that’s your manual actually.
Google Analytics - Hootsuite - Adobe/Canva - Tiktok

13. ● 2+ Years of Experience in Digital Marketing
● Experience executing paid social media campaigns
● Bachelor's degree in marketing or business
● Knowledge of video and picture editing software such as Adobe
● Must be able to juggle multiple projects at the same time
● Incredible attention to detail
● Full understanding of all social media platforms
● Problem solving skills
● Knowledge of content management systems
● Solid understanding of HTML, CSS, and JavaScript is required.
Reverse Engineer Job Descriptions
getting a digital marketing job
2

14. Thank You.
ADEOSUN TEMITOPE TIMOTHY
@EUROTOPSY