Millie Abila - eCommerce Day Africa Blended [Professional] Experience 2023

1. Millie Abila
Co-Founder: Pacecode Digital Limited
Linkedin: Millie Abila

2. Introduction
At Pacecode Digital Ltd, innovation meets excellence.
Since our inception in 2017, we have been dedicated to crafting compelling
Digital Communication Strategies, delivering impactful Brand PR Solutions,
creating cutting-edge Advertising campaigns, and pioneering dependable
Experiential Marketing Concepts.
We are based at Westlands in Nairobi, and our passionate team of 17
professionals are all committed to bringing life into brands
Our unwavering commitment to excellence earned us the prestigious 'Best in
Digital Communications, PR & Marketing' accolade at the 2019 WIB Business
Awards. Henceforth, we have served multiple multinationals with different marketing
campaigns including; Rubis, Guinness, Multichoice Kenya, Airtel, KONZA Technopolis,
and many other brands who benefit from our expertise.

3. Key Concepts
● Corporate Comms & Social Media Management: We develop corporate communication strategies for
companies and professionally manage social media accounts on behalf of businesses & brands.
● Influencer & Digital Marketing: We promote brand intensively to rapidly increase reach through our wide
network of digital influencer partners and affiliate marketing platforms.
● OOH Branding: Branding all forms of company merchandise & creating outdoor visibility for brands
through suggested and available creative advertising and marketing media.
● Experiential Activations: We give your brand a prolonged effect in the lives of those who physically
interact with it through participation marketing & ground activations using trained BAs.
● Brand Designing & Documentation: We visualize brands through creative graphics eg logos, company
profiles, business proposals, websites, mobile apps, posters etc.
● Events & Fundraising Management: Through our established corporate networks, we help bring life to
events through management, partner sourcing and corporate fundraising.

4. Development
Customised Strategy Development: Our strategy development process is highly customised,
ensuring that each client receives a tailored plan that aligns with their specific needs and objectives.
Market Research: Our agency places immense importance on market research as the foundation of
every successful campaign. We delve deep into industry trends, competitor landscapes, and
consumer behaviour.
Data-Driven Insights: Data is the lifeblood of effective digital marketing. At Pacecode we harness the
power of data analytics to gain invaluable insights into the performance of our campaigns.
Content Strategy: Content is king in the digital realm, we have invested in reliable content
generation media that enable us generate the required results suitable to clients’ needs.
Multichannel Approach: Our agency excels in creating integrated marketing campaigns that span
multiple platforms and channels. We orchestrate a symphony of tactics to maximise our clients' reach
and impact.

5. Conclusion
Pacecode Digital specializes in elevating businesses to iconic brands and deftly navigating brand crises with
innovative solutions. Our diverse clientele encompasses:
● SMEs: We empower SMEs to thrive in the digital landscape by crafting tailored strategies that fuel
growth and brand recognition.
● Established Corporates: We rejuvenate brand relevance, infusing fresh ideas into marketing
campaigns to maintain market leadership.
● Nonprofits and NGOs: Through collaborations, we amplify their social impact through strategic
branding, development communications and digital outreach.
● Startups: Startups are nurtured from inception, with our strategic guidance helping them establish
strong brand foundations and launch successful digital marketing initiatives.
● E-commerce Ventures: E-commerce businesses thrive under our expert guidance, as we optimize
their online presence, boost sales, and enhance brand reputation.
Get in touch with us using 0733 333 833 or send us an inquiry through hello@pacecode.co.ke