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empower
The College CollegiateWomenAre…
Athletic
CareerDriven
Greek
Objectives
- Increaseappinteractionby2,000users
perpublic
- Increaseawarenessoftheapp’snew
featuresby60percent
- Increaseuser-generatedcontentby50
Instagrampostsperpop-upshop
NewandImprovedVSPINKApp
54%saidtheywoulddownloadtheVS
PINKappiftheyknewitexisted
AppFeatures
● -LoyaltyProgram
● -Wellness
● -CareerCenter
Mind  &  Body  
60%ofwomensurveyedsaidtheywere
unawareofthePINKNationapp
Ideation
Chipotle Starbucks QantasAssure
Ideation
64%saidtheywere
“likely”todownloadthe
PINKNationappifthere
werearewardssystem
attachedtoit
SororityPop-UpShops
- NewMerch
- GiftBags
- PhotoOps
- AppPromotion
21%ofwomensurveyedwere
involvedinGreeklife
empower
Advertising
49%saidtheylearned
aboutretailapps
throughsocialmedia
advertisements
PhotoopMirror.....
Instagramads……..
Apprenovation……
Pop-upshops………
Small ads……………
Largebillboard……
Budget
Apprenovation
20.0%
Instagramads
17.2%
Smalloutdoorads
14.0%
Largebillboardads
28.0%
PhotoopMirror
0.4%
Pop-upshops
20.4%
$2,000
$85,940
$100,000
$102,060
$70,000
$140,000
Timeline
August
-Launchnew
appandLoyalty
program
-Firstseriesof
Pop-upstore
September
-BillboardsintheBIG
10collegearea
-GRLPWRCampus
BusTour
-Instagramads
October	
  
• Outdoor	
  
ads	
  
continue	
  
November
-Thenext
pop-up
shopseries
December
-Instagram
adscontinue
October
- Outdoorads
continue
Timeline
Thankyou!
Questions?

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Victoria's Secret PINK Marketing Proposal