The document outlines Hyundai's digital rebranding strategy to target middle-class consumers ages 25-55 interested in luxury brands. The strategy highlights Hyundai's sleek and luxurious side through rebranding its online presence, gradually shifting platforms like its website, Instagram, and Facebook to feel more luxurious. It also details using paid social media ads, SEO, and display ads to support the rebranding effort and measuring success over 3-5 years based on interactions and returning customers. The yearly budget for the strategy is between $110,000-$120,000.

1. HYUNDAIS CREATIVE
REBRANDING DIGITAL
STRATEGY

2. TARGET MARKET
MALE / FEMALE
MOSTLY MIDDLE-CLASS
AGES 25-55
AVG. INCOME: 60-70K YEARLY
WELL EDUCATED AND HARD WORKING INDIVIDUALS
INTO LUXURY AUTO BRANDS

3. BIG IDEA
HIGHLIGHT THE SLEEK AND LUXURIOUS
SIDE OF HYUNDAI
• Accomplished by a full rebranding of how
people view and think about Hyundai when
absent of content to be viewing
• Further the value of buying a Hyundai

4. Inbound marketing
Mobile efficiency
Gradual shift in theme of all platforms to feel more
luxurious
New and improved content on:
Main webpage
Instagram
Facebook
Twitter

5. Internet Marketing Tactics
Paid Facebook ads and SEO
GoogleAdwords
Display ads
Adding keywords into content
creation

6. Webpage update
New site should feel like your on a
luxury brands website
Include pricing still at the forefront
to catch their attention with luxury
but not intimidate new customers
with a sense of high prices
More picures and less words on
site

7. Instagram
Large focus of rebrand
Completely change theme from
random and very white to dark
colors with a sleek and sexy look
that is consistent with theme in
every posting

8. Social media overall
To accomplish this rebranding it is crucial all social media platforms
stay consistent in postings on time and fit with new theme in every
aspect

9. Measuring the success
Long-term interactions will be the key to measuring success over a
period of 3-5 years through comparisons of measurements such as
click through rates and keyword searches, and returning
customers.

10. Budget
Yearly range of $110,000-$12,000
Mostly allocated to:
Social media management
Graphic design and content
creation
Data analysis