OM BE543

2. 54010915109
54010915149
54010915178
54010915184
.
BE 543

3. 5 21
6
31 2488
12 15
31 2554 30,486
1,722,940
1,242,229 1,210,834
816
286 530
8
66

5. CRM (Customer Relation
Management)
“ Olimpic Experience
2551 180
20
K SME Value Plus

6. SME
139
3,000
SME
350 10 3,500
30
L/C 500 10
5,000

7. Rate Guarantee)
90%
139
62
One-stop service)

8. S (Strengths) →
KBank

9. W Weangths) →

10. ATM
ASEAN ASEAN
AEC 2015

12. Competitive Advantage
Link Gate
Resource
KResearch
Sector Re-Package
Marketing Staff

13. 4P’s Marketing mix
(Product)
(Price)

14. 816
(Promotion)
“
http://www.kasikornbank.com , K-

15. Downsizing)
2
1.
2.
(Organization Benefits)
1.
2.

16. 4.
3

17. (Outsourcing)

18. -
-
-
-

20. Information Dissemination
CSR
Implementation Guidance
Intermediaries
Consultation
CSR
CSR

21. -
-
-
-

22. (Financial Planner
-
-
-
-

23. Organization
-
-
-
-
-
-

24. -
-
-
-
-
-

25. (Strategic Analysis)
(Strategic Formulation)
(Innovative Bank)

26. Controlling
Balanced
Scorecard (BSC)
1.1
1.2

27. 2.1
2.2
2.3

28. 3.1
3.2

29. 4.2
4.3
4.4
4.5
4.6
4.7

30. 5.1
5.2
5.3
5.4
management letter)
4
5.5

31. 5.6
5.7
5.8
5.9
6.1

32. 7.1
7.2

33. THE END