The Mars Agency A to Z - Letter N. Shopper Marketing.

1. CREATING DIGITAL
IMPACT IN THE WORLD
OF SHOPPER MARKETING
Welcome to the language of digital. From Avatars to Zebibytes and every
impactful digital Shopper Marketing term in between, The Mars Agency is
pleased to provide you with an up-to-date glossary of digital lingo. Loaded
with key terminology, it’ll help you in your quest to create meaningful impact
by providing digi-buzzwords soon to be saturating your vocab and guiding
your digital tactics. Visit us often for updates (we’re ever refreshing) and for
more power to your blog, microsite, Likes, Memes and, of course, Hashtags.
Today’s impactful terms begin with “N”.
NAVIGATION NESTING NON-BREAKING
SPACE
NEGATIVE
KEYWORD
NATURAL SEARCH
Natural search is where results are
returned based on the natural indexing
of a website versus those that are
returned with paid advertising.
A search keyword that
defines the term(s) you
don’t want your search
advertisement to display
for. So fruit markets
may use “Apple Mac”
as a negative keyword.
NARROWCAST
The distribution of media
content to a select group, or
creating customized content
that appeals to a select group.
Nesting refers to putting
one HTML element within
another element. When
this is done, the elements
have to be closed in the
reverse order from how
they were opened.
NAS
Network Attached Storage. NAS devices
are not servers. They store data but don’t
provide e-mail or file management.
A non-breaking space is
a white-space character that
is not condensed by HTML.
The primary function of a
non-breaking space is to hold
open table cells or add
spacing between words, or
the beginning of paragraphs
if an indent is desired.
Navigation refers to
the system that allows
visitors to a website to
move around that site.
Navigation is most often
thought of in terms of menus,
but also links within pages,
breadcrumbs, related links
and pagination.
Questions? E-mail your thoughts to us at communications@themarsagency.com