1. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
2015 Social Media One Sheet
Twitter
Tweetsin2015: 1025
Increase inFollowersin2015: 431
-Twitterhelpsdemonstrate the numberof alumni activities andshowcasesotherbenefits/events
available toBSU alumni
-Day of Giving,Homecoming,andMartinRichardstatue receivedthe mostengagement
-Continue heavypromotionof events
-#Bridgewalumshouldcontinue beingusedinmosttweets
-More contest/giveawaystoget/update alumni contactinformation
Facebook
Increase inpage likesin2015: 643
Total page likes:2111
-HighestengagementwasonHomecoming,MartinRichards’sstatue,andnew presidentposts
-Postswithphotosreceive more engagementthanstatus,video,andlinkposts
-Occasional social mediacontestsincreasesvisibilityandlikes
-More postsaboutthe alumni notjusteventsforthe alumni
Instagram
FirstPoston September3rd,2015
169 Followers
-Postmore to keepengagementup
-Runmore Instagram contests
-The pictureswiththe mostengagementare picturescoveringevents/personal alumni stories
-Findbetterwaytopromote Instagrampage/getfollowerrate up
LinkedIn
Increase inMembersin2015: 355
Membersas of 2/17/16: 3855
-PostLinkedIn page toothersocial mediasitesmore oftentoincrease visibility
Bit.ly
-BSU inBostonand BSU inFloridahadthe highestclickrate
-Most people are clickingtheselinksmostfromEmail,LinkedIn,Alumni Website,Facebook,thenTwitter
Email
-Sendless emails
-Eventinvitesandthankyouemailshave the highestopenrate
2. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
Twitter
Followers as of 1/1/15: 859
Followers as of 1/1/16: 1290
Increase in Followers in 2015: 431
Increase in Followers in 2014: 463
Increase in Followers in 2013: 231
BSU Follows as of 1/1/15: 1287
BSU Follows as of 1/1/16: 1816
Increase in our Follows for 2015: 529
Increase in our Follows for 2014: 504
Increase in our Follows for 2013: 673
Tweets in 2015: 1025
Tweets in 2014: 1179
Tweets in 2013: 298
Tweets prior to 2013: 24
Notable Hashtags/Campaigns:
-#BSUHomecoming2015 was very active (used by entire campus)
-High Social Media profile at Homecoming and through the month of October leading up to the
event. Gained 31 followers during that month. Much higher than last year.
396
783
298
859
1287
1179
1290
1816
1025
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Followers Following Tweets
Twitter Growth
2013 2014 2015
3. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
-Day of Giving campaign heavily campaigned and gained a lot of engagement #DayofGiving
-#bridgewalum used in most tweets and encouraged by others to use
-Started Twitter contest in February to boost retweets/follows. Gained 22 followers.
-Martin Richards Statue coverage had high retweets/favorites
-New president start gained a lot of activity
Results/Benefits
-Contest giveaways help us to get/update alumni contact information
-Interactions by alum spark student interest. The students “live” on Twitter
-Young alumni are better-reached on Twitter than through other platforms
-Twitter allows us to “capture” seniors so that they are following our account before graduation
-Twitter helps demonstrate the number of alumni activities, and showcases other
benefits/events available to BSU alumni
Ideas for Future:
-Better promotion and engagement about upcoming events
-More contests
Facebook
Our demographics:
71% F 28% M
11%
38%
24%
16%
6%
3%
Age Demographics
Age 18-24 Age 25-34 Age 34-44 Age 45-54 Age 55-64 Age 65+
4. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
Very local followers:
231 fanslive inBostonarea
237 fanslive inBrockton
65 fanslive inBridgewaterorE. Bridgewater
Approx.70 each fromNewBedfordandTaunton
Approx.45 eachin Fall RiverandWorcester
All otherMA townsunder20 each
Non-MA pockets:
49 live inProvidence,RI
35 in NewYorkCity,NY
Likes as of 9/29/13: 1131
Likes as of 1/8/14: 1217
Likes as of 1/5/15: 1468
Likes as of 2/1/16: 2111
Increase in 2015: 643
Top Posts for Page Likes:
11.10-Homecoming and Family day album
posted
Heavy engagement
9.26 Martin Richards Statue
Heavy engagement
5. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
Top 20 Posts by Engagement:
9.26 Martins Richard Ceremony statue
Reach 16.9K Likes 1.3K Shares 96 Clicks 1k Comments 64
6.17 Institute for Social Justice to be named for son of alumni
Reach 8.8 K Likes 250 Shares 36 Clicks 466 Comments 16
9.09 President Fred Clark has a special personal Thank You
Reach 4.1K Likes 44 Shares 3 Clicks 62 Comments 0
5.30 Free BSU tuition for eligible full-time transfers
Reach 3.9K Likes 55 Shares 29 Clicks 248 Comments 6
10.24 6 Hall of Fame Inductees Congratulations post
Reach 3.1 K Likes 43 Shares 1 Clicks 221 Comments 3
7.28 Congrats to the Inductees
Reach 2.7K Likes 20 Shares 3 Clicks 279 Comments 2
5.16 Pres Dana Mohler-Faria final commencement video
Reach 2.4K Likes 84 Shares 5 Clicks 311 Comments 6
9.26 Special Performance of “Martins Song”
Reach 2.2K Likes 23 Shares 3 Clicks 177 Comments 1
9.17 TBT picture from University
Reach 2.2K Likes 52 Shares 0 Clicks 634 Comments 10
9.26 Live Feed of Martin Richards Statue Unveiling
Reach 2.1K Likes 34 Shares 6 Clicks 115 Comments 2
11.19 Veterans Center Opens
Reach 2.1 K Likes 53 Shares 3 Clicks 146 Comments 2
11.10 Homecoming 2015 Album
Reach 2.1 K Likes 44 Shares 4 Clicks 16.2K Comments 5
7.15 One of our Bridgewater Alum will be running in the Law Enforcement
Reach 2K Likes 87 Shares 3 Clicks 104 Comments 6
9.21 BSU Grads earning higher than the U.S. average
Reach 2K Likes 43 Shares 2 Clicks 124 Comments 2
6. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
9.26 More Martin Richards Ceremony Pictures
Reach 1.8K Likes 62 Shares 0 Clicks 284 Comments 1
7.24 Alumni invited to Inauguration
Reach 1.7K Likes 67 Shares 7 Clicks 73 Comments 1
7.09 TBT picture of when class began at State College at BSU
Reach 1.7K Likes 48 Shares 4 Clicks 189 Comments 5
9.09 Ann Ulett ’92 gave in support of #BSUbday
Reach 1.6K Likes 160 Shares 5 Clicks 349 Comments 21
11.13 Mike Cox ’91 Shares post BSU experience and advice
Reach 1.5 K Likes 45 Shares 4 Clicks 122 Comments 8
9.26 Special performance of “Martins Song”
Reach 728 Likes 34 Shares 2 Clicks 177 Comments
7. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
AD Campaigns
BSU HomecomingOctober14th
-20th
BSU in Boston October14th
-October30th
Ideas for Future
-Continue touse bettergraphicsforlargercampaigns/include graphicsinmostposts
-Havinga few social media-designatedindividualsforHomecomingwasahuge hit andgave high
visibility
-Continue with occasionalsocial mediaconteststoincrease visibilityandlikes
-Continue toexplorewaystoincrease integrationwithrecentgrads
8. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
Instagram
FirstPoston September3rd,2015
Followersasof 1/1/15: 0
Followersasof 1/1/16: 169
Increase in Followersin2015: 169
BSU Followsasof 1/1/15: 0
BSU Followsasof 1/1/16: 220
Increase in our Followsfor 2015: 220
Instagram’s priorto 2014: 0
Instagram’s in 2015: 119
Total CommentsReceived:24
Total Likes Received:815
9. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
Top Hashtags:
Ideas for the Future
-Postmore to keepengagementup
-Runmore Instagram contests
-The pictureswiththe mostengagementare picturescoveringevents/personal alumni stories
-Findbetterwaytopromote Instagrampage/getfollowerrate up
10. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
LinkedIn
Membersas of 1/8/14: 2,955
Membersas of 1/8/15: 3,500
Membersas of 2/17/16: 3855
Increase in Membersin 2015: 355
Stats from Bit.ly
Top clicksin2015
10.14 BSU in Boston
http://bit.ly/bsuinboston
494 clicks– 430 Facebook 12 Twitter 1 LinkedIn
12.9 BSU inFlorida 2016
http://bit.ly/1NGfK57
346 clicks– 5 Facebook 3 Twitter
7.7 Fundingthe Future
http://bit.ly/BSU3milgift
337 clicks- 289 Facebook 6 Twitter
9.17 HomecomingFamilyDay
http://bit.ly/BSUHCFD14
280 clicks- 44 Facebook 7 Twitter 140 LinkedIn
6.1 BSU Update Info
http://bit.ly/1dapqpc
269 clicks- 140 Facebook 7 Twitter 140 Linkedin
4.23 Welcome tothe New Website
http://bit.ly/1DhhoQN
244 clicks– 223 Website
11.13 BSU Alum Return to Inspire
http://bit.ly/1N2llUI
223 clicks– 140 Facebook 12 Twitter 17 LinkedIn
9.11 Homecoming
http://bit.ly/bsuhomecoming15
205 clicks– 166 Facebook 22 Twitter
11. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
Where are our clicks comingfrom? (Graph showsreferrersfrompast30 days)
Email Overview
Emails sentin 2015: 138
Approx average emailssent per month: 12
Emails sent in 2014: 123
Approximateaverageemailssentper month: 8
(Accordingtoproperemail marketingstatistics,thisnumber
istoo highfor prime engagement)
Emails sent in 2013: 59
Newsletteropenrate approx.: 20 % (graduallylowered
from 21% in Jan to 17% in Dec)
Industryrate approx.:22% (mail chimp),18% (constantcontact)
Campaigns by OpenRate (%) – for reference
All of the reminderemailsandmeetingnoticeshave the highestopenratings,mostinthe 60-80 % range
Surveysandeventfollow-upsalsohada veryhighopenrate of about50-75 %
Newslettershave consistentlyhighclickrates3-5%
Email Clients Linkedin Alumni.bridgew.edu Facebook Twitter
Email frequencypermonth:
Month Freq Month Fq
Jan 3 Jul 11
Feb 7 Aug 5
Mar 21 Sept 10
Apr 10 Oct 31
May 13 Nov 5
Jun 11 Dec 11
12. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
Top emails by%Open
43% CA 2015 Invite
47% FY End Thank You
41% Football ReunionInvite
38% NewAlumni Welcome
30% AthleticTrainingInvite
28% Cape Event
26% CrimsonPride Teaser
23% SeptNewsletter
OthersEmailsof Interest
OR Category U-Clicks
23% ThanksgivingCard 59
[Hugepositivefeedback]
22% Day of Giving 145/1%
20% Year End Appeal 88/1%
OR Category U-Clicks
19% Fiscal End Appeal 46
[High unsubscribes- 56/1%]
16% GivingTuesday 63
[2% higheropen rate than 2014]
17% HomecomingInvite 137/1%
Top EmailsbyUnique ClickRate
6% WebLaunch 1286
5% New Alumni Welcome 78
3% InaugurationInvite 305
Commentsand Suggestionsfor Future
-Sendlessemails
-Utilize editorial calendartotrack andplanemailsbeingsent,avoidoverexposure andSPAMboxes
-Eventinvitesandthankyouemailshave the highestopenrate
-Continue exploringwaystoencourage increase email addressacquisition
13. SOCIAL MEDIA REPORTING FOR JANUARY 1 –DECEMBER 31, 2015
Bridgewater State University Alumni Relations and Advancement
