Leveraging Diversity For Your Community's Success

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BEP VP, Pamela Shupp, presented at the IEDC Annual Conference in Charlotte.

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  • Identify the partners and work with them, it doesn’t have to be a newly formed organization or group Re-define success – it may look different than it did before and you may need to convince people what is success Celebrate success – tell the story over and over again in as many ways that you can
  • Growth rate of PA Hispanic-owned firms was 9% higher than the national average and 9 times the state average for all business (4.4%)
  • Leveraging Diversity For Your Community's Success

    1. 1. IEDC Annual Fall Conference September 20, 2011 Leveraging Diversity for Your Community’s Success
    2. 2. Greater Reading, PA <ul><li>Berks County: </li></ul><ul><li>858 square miles </li></ul><ul><li>Population: 411,442 </li></ul><ul><li>Average HH income $60,442 </li></ul><ul><li>100 million people within overnight delivery </li></ul><ul><li>9 colleges and technical schools </li></ul><ul><li>Nearly 600 manufacturers </li></ul><ul><li>Strong service industry </li></ul>Leveraging Diversity for Your Community’s Success
    3. 3. <ul><li>2000-2010: </li></ul><ul><li>County population grew 10%: </li></ul><ul><ul><li>411,000+ </li></ul></ul><ul><ul><li>16.4% Hispanic </li></ul></ul><ul><li>City of Reading population grew 9%: </li></ul><ul><ul><li>88,000+ </li></ul></ul><ul><ul><li>58 +% Hispanic </li></ul></ul>Greater Reading, PA Leveraging Diversity for Your Community’s Success
    4. 4. <ul><li>Student demographics reflect the diversity and changing face of the City of Reading. </li></ul><ul><li>City’s 88,000 residents include: </li></ul><ul><ul><li>58% Latino/Hispanic (vs. 37% in 2000), </li></ul></ul><ul><ul><li>28% White </li></ul></ul><ul><ul><li>11% Black </li></ul></ul><ul><li>The percentage of foreign-born residents is significantly above the PA average </li></ul>Greater Reading, PA <ul><ul><li>Reading School District: </li></ul></ul>Leveraging Diversity for Your Community’s Success
    5. 5. <ul><ul><li>79/100 students (78.7%) Latino/Hispanic </li></ul></ul><ul><ul><li>11/100 students (11.3%) Black or African American </li></ul></ul><ul><ul><li>9/100 students (9.4%) non-Hispanic White </li></ul></ul><ul><ul><li>19 /100 students (19.1%) English language learners  Spanish primary language </li></ul></ul>Greater Reading, PA <ul><ul><li>Reading School District: </li></ul></ul>Leveraging Diversity for Your Community’s Success
    6. 6. Greater Reading, PA How do we successfully embrace diversity in your community? Leveraging Diversity for Your Community’s Success
    7. 7. <ul><ul><li>Identify Partners </li></ul></ul><ul><ul><li>Re-define Success </li></ul></ul><ul><ul><li>Celebrate Success and tell the story </li></ul></ul>Greater Reading, PA Leveraging Diversity for Your Community’s Success
    8. 8. <ul><li>Established in January 2006: </li></ul><ul><li>“ One of its primary objectives is to serve as the gateway for large organizations and national corporations to connect with the Greater Reading Latino business community.” </li></ul>Greater Reading, PA Partners Leveraging Diversity for Your Community’s Success
    9. 9. <ul><li>The Greater Reading Chamber of Commerce & Industry formed the Business Resource Center in 2009 to provide a centralized location for start up and young businesses and to coordinate among all of the existing economic development providers. </li></ul>Greater Reading, PA Partners Leveraging Diversity for Your Community’s Success
    10. 10. <ul><li>2500 SF of Co-work space </li></ul><ul><ul><li>2 private offices </li></ul></ul><ul><ul><li>3 private cubicles </li></ul></ul><ul><ul><li>20 open tables </li></ul></ul>Greater Reading, PA Partners Leveraging Diversity for Your Community’s Success Catalyst on Commerce: Connect | Collaborate | Cowork Opened in September 2011
    11. 11. <ul><li>Kutztown University Small Business Development Center (SBDC) </li></ul><ul><li>Latino Business Resource Center </li></ul>Greater Reading, PA Partners Leveraging Diversity for Your Community’s Success
    12. 12. <ul><li>Bilingual Business Skills for Success </li></ul><ul><ul><li>12 week bilingual business development course </li></ul></ul><ul><ul><li>Targeted Hispanic Entrepreneurs </li></ul></ul><ul><ul><li>First class held in 2008 </li></ul></ul><ul><ul><ul><li>Graduated 19 entrepreneurs </li></ul></ul></ul><ul><ul><ul><li>7 graduates expanded their business </li></ul></ul></ul><ul><ul><ul><li>3 new businesses  9 planning/evaluating business model </li></ul></ul></ul>Greater Reading, PA Partners Leveraging Diversity for Your Community’s Success
    13. 13. Greater Reading, PA Re-define Success <ul><li>Business Person of the Year : </li></ul><ul><li>Latino Chamber honors local businesswoman, Johanny Cepeda, owner, Mi Casa Su Casa Cafe </li></ul><ul><li>Johanny moved to Reading, PA from NYC </li></ul>Leveraging Diversity for Your Community’s Success
    14. 14. <ul><li>Formerly Tommy’s Cafe </li></ul><ul><ul><li>Twenty years experience in restaurant industry </li></ul></ul><ul><ul><li>Ten years experience as chef </li></ul></ul><ul><ul><li>Eight years experience at this location </li></ul></ul>Greater Reading, PA Re-define Success Leveraging Diversity for Your Community’s Success Owner & Chef, Hector Ruiz
    15. 15. Greater Reading, PA <ul><li>Sun Rich Fresh Foods </li></ul><ul><li>43,000 SF new manufacturing facility </li></ul><ul><li>Former brownfield site </li></ul><ul><li>250 jobs – walk to work </li></ul>Leveraging Diversity for Your Community’s Success
    16. 16. Greater Reading, PA Celebrate Success RHS's first Hispanic Valedictorian, Noe Cabello first-generation immigrant from Mexico Leveraging Diversity for Your Community’s Success

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