Our email intro deck!

1. 2031 Hampden Road, Flint, MI 48503 | Info@FarmRaiser.com | 202-327-1883 | www.FarmRaiser.com
Reinventing the Product
Fundraiser!
Confidential
Mark W. Abbott
Founder and CEO
mark@farmraiser.com
202-327-1883
Shariff Elsheikh
Technologist and CRO
Shariff@farmraiser.com
2231 Crystal Dr. #1000, Arlington, VA 22202 – info@farmraiser.com -- 202-327-1883 – www.farmraiser.com

2. Product Fundraising
+
Local Farmers & Food Entrepreneurs
Product-driven Peer & Crowd Fundraising
 Inc reas ed Money for Sc hools /Groups
 Gr ow th for Loc al Food Ec onomies
 Engaged, H ealthy Students & Families
The IMPACT:
$20+B Product Fundraising Industry
T h e O P P O R T U N I T Y :

3. 2,000+ Fundraising Companies.
The largest, Sallie Foster, has <3% market share.
FRAGMENTED
THE PROBLEM
PRODUCT FUNDRAISING IS:
Minimal access to capital = little innovation.
Ripe for disruption.
OUTDATED
Customers & Parents call it a ‘necessary evil’ that is:
UNLOVED
EXPEN SIVE
+/- 65% funds raised
leaves the community
POOR
QU A LITY
Preservative and
sugar-filled offerings
B EH IN D TH E
TIMES
No community service
or civic engagement

4. Mark W. Abbott
Founder & CEO
LEADERSHIP & KEY STRATEGIC PARTNERS
Shariff Elsheikh
Lead Technologist & CRO
Japhet Koteen
Partnerships Director and CMO
Lauren Smith
Chief Cultivator – Sales & Merchandising
Partnered with:

5. F A R M R A I S E R I S A S U S T A I N A B L E
W A Y T O R A I S E M O N E Y
W E H AVE:
 Differentiated Model & First Mover Advantage.
 Market Traction - 10,000+ Customers-supporters.
 Authentic brand with local partners.
 Systemic & sustainable approach to fundraising
and community wellness.
WE ARE SCALING WITH:
 Dynamic Platform & Integrated Mobile Apps.
 Trusted National Orgs for Marketing Channels
 Replicable lead generation and sales process.
 SaaS customers with pre-existing campaigns
 Market Returns + Social Benefits.

6. Schools &
Organizations
Students
Farmers &
Artisans
Customer -
Supporters
» Profitable,
Transparent &
Sustainable
Fundraising.
» Fun, Mission-
Driven Sales.
» Built-in Service
& Education
Opportunities
» New Customers
& Increased
Sales.
» Great Community
Connections.
» Value Pricing
with Healthy,
Local Products.
OUR WINNING VALUE PROPOSITION
85% of every sale stays in the community

7. DESKTOP & MOBILE FOR A
PAPERLESS EXPERIENCE

8. TRACTION & IMPACT
$240,000+ in Sales & Contributions in 22 States
21,000 Products delivered to 10,000+ Customer-
Supporters in 150+ campaigns
121 active farmers/artisans & 350+ SKUs
15,160 email list growing at 10% per Month
31,000+ Platform visitors since January 2016
Comp Sales-to-Date
$95,000 generated for local food economies
$124,000 generated for local causes
Q1-2 2015 Q1-2 2016
$14,204 $55,282

9. Indicator Model 2014 2015
Revenue Per Champ 18.10 9.60 15.6
% Revenue from Cash 17% 15.23% 10%
Avg. Price/Unit 18.00 16.00 11.00
Avg. Units/Student 10 6 14.8
Champ-Sellers/Campaign 25 18 20
Campaign Renewal Rate 80% 70% 70%
OUR KPIs--WE ARE DATA DRIVEN

10. Total Potential North American Market
$20 Billion
Product Sales / DIY Events / Cause-Related Retail/crowdfunding
Initial Addressable Market
Product Fundraising in U.S.
$6 Billion
Share of Target Market (SOM)
2016-2017 Goal
$100 Million
10% = $10 million
MARKET SIZE

11. FINANCE MILESTONES & RAISE TERMS
• Proof of Concept -- MVP
2013 - Founders +
Pre-Seed Note
$175K
• Platform Build -- Product
Market Fit -- $200k+ Sales
2014/15 - Seed
Round Conv.
Notes $365,000
• Early Growth Capital - Sales
of $2.2MM by YE 2017
2016 - Current
Equity Raise Goal:
$700k - $1.2M
CURRENT RAISE TERMS
Raise Goal: $1.2MM
Valuation: $3,750,000
A-1 Preferred Stock
Opening Date: May 2, 2016
Minimum Offering: $700,000
Minimum Purchase: $50,000
Slots Remaining: 10
Close Date: November 30, 2016

12. We believe the way to sustainably strengthen our communities and fund
critical school- and civic-related activities is to support the growth of
local food systems. By giving students the tools to advocate for and sell
wholesome, local products, we are restoring value and purpose to
annual fundraising rituals that have lost their way in a sea of sugar and
junk food. --Mark W. Abbott, Founder
“IjustlovewhatFarmRaiser’sdoneformysonandhisschool...hewas
soexcitedtohelppacktheblueberrypreservesandtomakesurewe
boughtsomeforourfamily...”--Parent,Seattle,WA
J O I N T H E M O V E M E N T
& F U E L Y O U R C A U S E