On March 25, 2014 Achieve hosted a webinar open to state leaders and partners in all 50 states designed to support advocates in their efforts to defend and advance the Common Core State Standards and the broader college- and career-ready agenda in states. Exemplary efforts and resources developed by Alabama GRIT, a state-based coalition were shared by Executive Director, Jessica Hammonds. Participants had the opportunity to learn about some of the best practices currently underway to communicate about the Common Core State Standards both to the policy audience and to the general public. There was also an opportunity to have a dialogue on common concerns in ensuring that states can move forward with implementation of the standards. For more information, visit http://www.achieve.org/meetings-webinars

1. Defending the Agenda:
Advocacy and Coalition Building
on the College- and Career-Ready
Agenda
Tuesday, March 25th
3:00-4:00 p.m. ET

2. 2
Advocacy
 The art of informing, engaging and persuading an
audience to support your position
 Know your stuff, believe in it

3. 3
College and Career Readiness Context
 Prepare students to succeed after high school
 To be able to take credit bearing courses in higher
education or to enter the workforce in a job with
advancement potential

4. College and Career Readiness Advocacy
 Inform, engage and persuade policy leaders, stakeholders and
the public
4
 Inform: know the facts and use them
 Engage: have clear and concise messages, use multiple
tools to deliver messages
 Persuade: use allies and access, demonstrate reach

5. 5
Coalition Building
 Coalition of supporters is key to effective advocacy
 Building the coalition
 The issue is the focus

6. 6
Coalition Building
 Over-communicate with coalition members
 Deploy coalition members
 Evaluate, Adapt, Thank

7. 7

8. 8
CCSS Information Cards

9. 9
CCSS Information Cards

10. 10
Graphics for Social Media
Prepared Unprepared

11. 11
Too Many Right Amount Not Enough
Video

12. 12
Too Many Right Amount Not Enough
Video

13. 13
Conservative Figures/Political Elements

14. 14
GRIT Advertising

15. 15
Letters to Legislators

16. 16
Coalition Letter

17. 17
GRIT Brochure

18. 18
Parents Fact Sheet

19. 19
Business Fact Sheet

20. 20
Mobilizing Grassroots Support
at Key Moments
Supporters at a Senate Education Committee Hearing
GOT GRIT? Supporter Stickers

21. Prepared Unprepared
21

22. 22
Mobilizing Grassroots Support
at Key Moments
Pi Day Deliveries to Legislators

23. Michael Gilligan
Vice President, Strategic Initiatives, Achieve
mgilligan@achieve.orgor 202-745-2317
Jessica Hammonds
Executive Director, Alabama GRIT
jessica@alabamagrit.orgor 334-430-5401
www.alabamagrit.org
Contact Information