WE16 - SWE Advocacy: Learn It to Live It
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SWE Advocacy: Learn It to Live It
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WE16 - SWE Advocacy: Learn It to Live It
- 1. SWE Advocacy: Learn It to Live It Mary Perkinson Director of Advocacy mary.perkinson@swe.org Alexis McKittrick Chair, Strategic Planning Committee alexis_mckittrick@hotmail.com
- 2. 2 – SWE will advocate for the inclusion and success of women, present and prospective, in engineering and technology. Examples in SWE: • Government Relations & Public Policy Committee • Advocates for policies and laws friendly to women engineers with the federal government • Trains SWE members to advocate for these policies • Outreach Committee • Advocates for a positive impression of engineering as a career among young women and girls and their parents and educators • Trains SWE members to be outreach advocates • Awards Committee • Advocates for the recognition of women engineers • Corporate Partners Council • Forum for advocating for women engineers and SWE with employers SWE Advocacy
- 3. 3 3 THE ADVOCACY MODULES SWE Advocacy 201 focuses on efforts in Washington, DC, giving members a look at the Governmental Relations and Public Policy (GRPP) Committee and how they, too, can get involved SWE Advocacy 101 provides insight on advocacy at the basic level – providing members information on how they can advocate themselves
- 4. 4 SWE Advocacy 101 Raising SWE Awareness in Your Community
- 5. 5 SWE Advocacy 201 Government Relations and Public Policy
- 6. 6 All Together Advocacy Features #whyadvocate
- 8. 8 How did SWE get Involved in Public Policy? • SWE became actively engaged in public policy a decade ago with the publication of two important position statements: • Equal Employment Opportunity and Affirmative Action • Application of Title IX to STEM • Statements have been added on STEM education and most recently, work-life integration These can be viewed on the SWE website
- 9. 9 What does SWE do to Promote These Positions? Through the GRPP and several HQ-based initiatives, SWE supports a number of activities to help educate the public about the issues that affect the success of women engineer: • Sponsors Annual Capitol Hill Day – Congressional visits to bring our messages directly to our legislators • Published a self-paced advocacy module for members (Advocacy 201), which contains information on public policy advocacy • Promotes SWE positions through social media, SWE All Together, and our recently launched Legislative Action Center • Provides advocacy and public policy materials on the web to help individual SWE members who want to advocate locally
- 10. 10 Public Policy at SWE.org
- 11. 11 Public Policy Resources at SWE.org SWE Position Statements Resources Webinars References How to Get Involved
- 12. 12 Washington Partners, LCC Washington Partners, LCC is SWE’s Washington Representative. They are focused on three key areas: • Monitor developments and events of interest and inform SWE and its members. • Advise SWE on when and how to convey interests and concerns to lawmakers on various policies important to the society • Support SWE’s Capitol Hill Event in March
- 13. 13 SWE Capitol Hill Day SWE sponsors a multi-agency annual Congressional visit event, which includes: • Training for meeting with Congressional representatives • Reception and breakfast with inspirational speakers • Meetings with representatives It is fun, exciting, and feels good to personally advocate for STEM and women in engineering. YOU can make a difference! Jan Williams with Senator Martin Heinrich (D, NM)
- 14. 14 Legislative Action Center You can use the Legislative Action Center to find information about your elected officials (Congressional Delegates and State Legislature) • Office Information • Bio • Staff • Committees
- 15. 15 Legislative Action Center You can use the Legislative Action Center to: • Make appointments with Legislators • Write your Legislators
- 16. 16 Legislative Action Center – Easy and Quick!
- 17. 17 17 SWE’s policy on Government Relations and Public Policy restricts SWE sections from supporting public policy. It does however encourage our members as individuals to support public policy initiatives. The reason is because SWE is a 501(c)(3) and the Internal Revenue Code of 1954 provides that an organization which is exempt as an educational organization “will not, as a substantial part of its activities, attempt to influence legislation….or participate to any extent in a political campaign for or against any candidate for public office." 1. Members of the society are encouraged to participate as individuals in public affairs activities and this policy is not intended to limit this participation. But members as individuals must distinguish their personal views on public issues from those that have received the full and explicit support of the society. 2. Authority to Express Views – If expressly authorized, a member may represent the Society, presenting or explaining approved SWE statements or positions. Without this authorization, any statement by a member must be identified as providing a personal viewpoint. Authorization is given by the President or the Executive Director. Advocating at Work
- 18. FOR MORE INFORMATION ABOUT GRPP (or to sing-up for the newsletter!): Elizabeth Bierman FY17 Coordinator Government Relations & Public Policy Committee elizabeth.bierman@honeywell.com
- 20. 20 SWE Outreach Serves Four Interrelated Audiences SWE Members SWENexters (18 years and younger) Adult Advocates (Families, Educators, Scout Leaders, etc.) Alliance Partners
- 21. 21 Outreach Tool Kit on the Website
- 22. 22 SWE Outreach Incubator Facebook Group A closed Facebook group where members can share ideas and find answers to questions Currently 222 members
- 23. 23 Voices From the Field Webinars to Share Best Practices Content Since June 2015 1. Visiting a Classroom: What to Expect, How to Prepare, How to Give a Great Visit 2. Outreach Committee Town Hall 3. Introduce a Girl to Engineering: A How-To Guide 4. Improving Your Efforts Via FIRST Collaboration 5. Anatomy of a Computer for Elementary School Kids 6. 45 Minutes, 45 Girls, What Do I Do? 7. Little Kids Can Engineer: Outreach to Elementary-School Students 8. A STEM Mentoring Program for High School Girls 9. How to make the Industry Classroom Connection with Project Lead the Way 10. Girl Scouts STEM Efforts 11. Backwards Design – What’s Your Goal Before You Begin
- 24. 24 Wow! Innovation Challenge Contest to win a $500 Outreach stipend by sharing unique, creative approaches to Outreach Content is then available for others to reapply
- 25. 25 All Together News You can Use from the Outreach Chair SWEet Wisdom for SWENexters Partner Blogs Actionable Stories Sharing Information via Articles and Blogs
- 26. 26 Outreach Metric Tool 968 Outreach Events Reported, 129% of goal197 Sections reported an Outreach Event 7659 SWE Member Volunteer Occasions Our Members are Awesome! 72,410 Girls attended events that a SWE member volunteered at 51,140 Parents & Educators attended events that a SWE member volunteered at 206 Events reported by Region H 138 Events reported by Region D 25 Events reported by F003 Hartford Section 34 Events reported by H054 Illinois @ Urbana- Main Outreach Events Planned & Executed by SWE Sections 22,066 Girls Served 537 Events 8153 Parents & Educators 5526 SWE Member Volunteer Occasions 3001 Non-SWE Member Volunteer Occasions 70% of events had a hands-on component 42% of events were run with a Partner Organization 95 events reported in April, the most -reported month 48 events with the Girls Scouts FY 2015-2016
- 28. 28 SWENext 4522 total members (3854 current members and 668 who recently graduated from high school)
- 29. 29 Please help us improve the SWENext program by telling us what is important to you in the short, optional survey. SWENexters are interested in scholarships, up-to- date information on engineering, meeting women engineers, and engineering challenges.
- 30. 30 Encouraging Graduating SWENexters to Join SWE Our SWENext Graduation Card went to 668 graduating seniors in early May, 2016.
- 31. 31 SWENext Newsletters – Up to Date Info for High School Students and Younger Students
- 32. 32 SWENext Facebook Group Meeting Engineers and Receiving Personalized Advice
- 33. 33 SWENext Engineering Challenges A new engineering challenge is sent each month in the newsletter for younger students
- 34. 34 SWENext Award Program 5 SWENexters have been selected to win the award this year. Application questions included involvement with SWENext, using engineering principles in your life, service to the community, and leadership roles. SWENexters were also asked to create a YouTube video showing how they lead, serve, or build in their community. Winners received an all-expense paid trip to SWE’s annual conference for themselves and a guardian, and will be recognized at the WE16 Awards Banquet.
- 35. 35 Help us Recruit more SWENexters! Students 18 years and younger can join SWENext at swenext.swe.org
- 36. TEACHING PARENTS & EDUCATORS HOW TO ADVOCATE
- 37. 37 Parents & Educators Program (PEP) SWE Sections ran 64 events across the country that included Parents & Educators, impacting over 27,000 adults. Parents listening to a panel discussion on “Why Engineering” Parents trying their own hands-on engineering challenge
- 38. 38 SWE Member Training on How to Run a Parents & Educators Program (PEP)
- 39. 39 K-12 Educator SWE Membership SWE’s mission includes encouraging more girls to become engineers, and K-12 Educators can play a role in this mission by sharing our SWENext program with students. A SWE membership for educators gives access to: • K-12 outreach resources locally, nationally and internationally • SWE’s daily blog, All Together • The award-winning SWE Magazine • Continuing Education Units (CEUs) • Program Development Grants • Reduced registration fees for SWE’s Annual Conference, which includes K-12 Outreach Tracks A special reduced membership rate of $20 is available to full-time K-12 educators. Go to swe.org/join.
- 40. 40 Coming Soon! SWENextEd Watch for information on the swe.org website, or send an email to SWENextEd@swe.org A program for educators including: •A monthly newsletter especially for educators to help promote engineering to students •A Facebook group with tips for the classroom and resources for educators
- 41. LEARN TO ADVOCATE FOR YOURSELF
- 42. 42 42 • Employee resource groups • Recognize your peers – Awards – Let them know when they are doing a good job – Celebrate milestones and accomplishments • Mentor Advocating at Work
- 43. 43 43 • Tell people what you are doing • Build a strong network • Take stretch assignments • Get out of your comfort zone • Work life balance Advocating for Yourself
Editor's Notes
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- SWE Advocacy 101 - This modules provides an introduction to SWE Advocacy by providing the mission and goals of SWE in addition to the various programs and services. It takes approximately 15-20 minutes to complete and you will recognize available tools and resources to assist in becoming a vocal champion for SWE. SWE Advocacy 201 - Are you interested in supporting SWE Advocacy initiatives? Have you heard of the Governmental Relations and Public Policy (GRPP) Committee but would like to learn more about the work they do? Do you have 30 minutes to complete a self-paced module? If so, this module is for you Review SWE Advocacy goals and the work of the Governmental Relations and Public Policy (GRPP) Committee. Identify the mission and value of SWE in addition to value added Programs and Services. Learn ways to advocate by examining various tools and resources including tips for communicating with Congress by email, phone and meeting in-person. Both are free to members and available in the SWE Advance Learning Center. You can reach them from the swe.org website by accessing the “learning” tab. <number>
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- We have an extensive Outreach Tool Kit on the website to help members with all aspects of running their own Outreach events. <number>
- The SWE Outreach Incubator is a closed Facebook group where our community of Outreach practitioners can share successes and ideas. Currently 222 SWE members are part of the discussion group. <number>
- We record 6 to 8 a year. The webinars are available to play later from the Learning Archives. <number>
- We run ~ 4 per year We awarded 4 Wow! Innovation Challenges: University of Pittsburgh won SWE’s first Wow! Innovation Challenge for their unique, innovative approach to recruiting participants for outreach events. Georgia Institute of Technology won SWE’s second Wow! Innovation Challenge! Check out their unique and innovative approach to developing & executing outreach programming for parents & educators. Central Illinois is SWE’s third Wow! Innovation Challenge winner for their unique and innovative approach to partnering with external organizations to host an outreach event. Drexel University is SWE’s forth Wow! Innovation Challenge winner for their unique and innovative approach to recruiting volunteers for Outreach Events. <number>
- We share Outreach info with our members through articles and blogs. <number>
- Our members are awesome! They are now reporting their Outreach events in the Outreach Metric Tool, a simple 10-question SurveyMonkey. Here are the results of last fiscal year (from July 2015 to end of June 2016): Inside the Gold Box are metrics from the Outreach Events planned and executed by SWE Members and SWE Sections. In addition, SWE members are asked to report ANY Outreach event they participate in, even if the section did not plan it. For example, if a SWE member was asked to judge a high school science fair, she could report it in the Outreach Metric Tool, even though she did not plan the event. That is the rest of the boxes on the infographic. A total of 968 events were reported (including events planned by other organizations that SWE members volunteered at) - SWE Sections ran 537 events (with or without a partner organization) - “SWE Member Volunteer Occasions” are the number of times SWE members volunteered, not the actual number of SWE Volunteers. (For example, I personally volunteered for 9 different Outreach events, so of the 7659 SWE member volunteer occasions, I am counted in there 9 times. <number>
- SWENext launched in February 2015. We’ve had a total of 4,522 members. 668 members have graduated from high school. Our current membership is 3854. <number>
- When SWENexters sign up with us, we ask them to complete a short survey to find out what is important to them. <number>
- In these postcards, we gave information on how to apply for a SWE Scholarship, as we know this is the number 1 item that SWENexters are interested in. <number>
- A monthly newsletter goes to SWENexters in K-8 and SWENexers in 9-12. We also send out a monthly advice column from SWE members to SWENexters <number>
- As of Oct 1, 2016 the SWENext Facebook group has 553 members made up of rising juniors and seniors in high school as well as collegiate SWE members. This group is for SWENexters who are juniors and seniors in high school, and collegiate SWE members to discuss college readiness, being a woman in a male dominated field, and the benefits of being part of SWE. <number>
- In every monthly newsletter, there is an engineering challenge to try. <number>
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- Key elements of a PEP program include: Why Engineering panel discussion Preparing for Engineering Success panel discussion Hands-on activity (usually different than what the girls are doing so that the parents can take it home and do it with their daughters) Our goal is to run double that number this fiscal year. <number>
- Training is available for members who want to run a PEP program on the SWE Outreach website. We will be providing additional resources later this year. <number>
- We currently have 191 K-12 Educators, and we are goal is 600 for this fiscal year. <number>
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