RESULTS Volunteer Program

1. by Ricky Keung
T H E S T O R Y O F U S
J u l 2 0 1 8

2. RESULTS PEOPLE POWER STRATEGY 01
We believe no matter where people are born,
everyone should have equal opportunities to fulfil
their potential in life. This means having access to
fundamental healthcare, access to quality education
and access to fair economic participation.

3. RESULTS PEOPLE POWER STRATEGY 02
RESULTS advocates campaign for a more just world
by generating the public and political will to end
poverty. We do this in a number of ways including
calling on our elected politicians to support policies
that combat poverty, as well as directing media and
public attention to the issues.
The purpose of this strategy therefore, is to set out
a plan and structure to realise our vision by building
and exercising political and media power.

4. RESULTS PEOPLE POWER STRATEGY 03
Why do we need People Power?
What winning looks like?
How we work together
to achieve our goal?
ACT 1
ACT 2
ACT 3 (team structure + the tools we use)

5. RESULTS PEOPLE POWER STRATEGY 04

6. RESULTS PEOPLE POWER STRATEGY 05
Between 2002 and 2007 it was known as the ‘Golden era’ for aid,
successes were attributable to a surge of everyday Australians
committed to the vision of a world without extreme poverty, taking
bold and decisive actions including the Make Poverty History's
concert and Roadtrip to End Poverty.
Together this led to then PM John Howard in 2005 committing to
double the dollar amount of aid in six years; and in 2007, then
Opposition Leader Kevin Rudd committed to additional increases in aid
to reach 0.5% of GNI by 2015.

7. RESULTS PEOPLE POWER STRATEGY 06
After the historic bi-partisan commitments on aid in 2005 and 2007, the demand for a
consistent strong public campaign for aid subsided.
The turning point was when the Labor Government postponed the 0.5% GNI target
date, the aid sector's effort to demonstrate a public outcry against the delay and
diversion of aid to cover the costs of treatment to asylum-seekers, was insufficient to
overturn the move, this opened a vulnerability to future aid cut. The single largest
cut to the aid budget ($4.5 billion over four years) was in the 2013-14 Abbott-Hockey
budget, this again was not met with the public campaign needed to stop the
downward trajectory.
Now, our aid contribution is at its lowest level on record, making us the least
generous generation.

8. RESULTS PEOPLE POWER STRATEGY 07
The rise and fall in aid has a strong link to the level of the
public support on display, or more precisely, the capacity of
the aid sector to sustain the strong effort in mobilising and
organising wide sections of the community to stand up for
aid, especially in critical times around budget and election.
One of the core campaign pillars at RESULTS is Global Health.
Tuberculosis (TB) is one of biggest barriers in trapping people living in
poverty. If our mission is to end poverty, we must eradicate TB.

9. RESULTS PEOPLE POWER STRATEGY 08

10. RESULTS PEOPLE POWER STRATEGY 09
0.7%Australia aid budget as
percentage of GNI by 2030
10% annual real growth in aid
over the next six year, and;
Strong public support for a
bipartisan commitment on aid
To achieve this we'll need:
attends the UN High-Level Meeting on
TB and commits to the declaration.
The PM
pledge for Global Fund for 2020-22
$ 400 million

11. RESULTS PEOPLE POWER STRATEGY 10
1,000supporters on
database
40Core Organising Team
members leading actions &
supporting Groups growth
50
people from the
Volunteer Network
participated in a
mobilising action per state
100%growth in social
media following
3-4
active groups in the
Volunteer Network
per State with specific
outcome developed
5%conversion from
digital tactics to
offline action sign-ups

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The Policy wins and People Power wins are separate and interdependent, meaning
they are both the means and ends of themselves.
The People Power win will be a necessary but not a sufficient condition to achieve
the Policy win, it is however an intrinsically valuable goal to strive for regardless
whether it leads to a policy win.

13. RESULTS PEOPLE POWER STRATEGY 12
Australian Labor Party National Conference
(UPDATED: Dec’18)
UN High-level Meeting on TB (Sep’18)
Federal Election (Aug’18 - May’19)

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15. RESULTS PEOPLE POWER STRATEGY 14

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Core Organising
Team Members
Video Production
Team
Editor-in-chief
Graphic Designers
Digital Town Hall Live team
Group Coordinators
Social butterfly team
Group Leaders
General Volunteers
Group Members
Dormant /lapsed
volunteers
{
{
{
{
Interested public
Supporters on
database
= collaborate = manage = engage
position
position
= current
= under development (as at July'18)

17. RESULTS PEOPLE POWER STRATEGY 16
The team structure is based on the ‘Circles of Commitment’ model, optimised for scalability,
development of leadership and deepening of commitments.
The team structure has two integrated components: Core Organising Team and Digital Crew.
To build a strong online presence and the capacity to convert online engagement to offline action.
The success of this model is based on the collaboration and interdependence between the Digital
Crew and the Core Organising Team.
See the presentation on Prezi for a detailed walk-through of the team structure.
If the link does not work, enter this to your browser:
http://bit.ly/RESULTS_teamprezi

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The Core Organising Team will be geographically based (eg Sydney), the Team will
together set up and support other groups in their area. These groups will be functionally
based eg Schools, Community groups, or Engaged volunteers in the Network.
The group size will also be optimised at 6-8 members per group to foster a stronger shared
sense of group identity and focus. The Core Team members will be working with the Group
Leaders to support the groups, and together to mobilise the Volunteer Network.

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The Digital Crew will function as a media organisation. Roundtable with the
team chaired by the Editor-in-chief to gather insights from each team, brief
on org priorities, supporters’ feedbacks, content production cycle, news
trends for political window and resources allocation.

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21. RESULTS PEOPLE POWER STRATEGY 20
Build as many relationships as possible to recruit leaders, then deepen
engagement through groups and support them to lead action.
This model will be rolled out in stages, to allow the Core Organising Team
to mature and supporter numbers to reach a tipping point where the
Groups can be self-sustained.

22. RESULTS PEOPLE POWER STRATEGY 21
In all stages, the organising effort may include five steps:
1. Decide on an upcoming campaign
2. Identify people interested in having a relational meeting, made up
of personal networks, leaders in your state, and engaged supporters
3. Have relational meetings to recruit people to lead action
4. Hold a training/social event prior to action
5. Execute campaign action

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Stage 1.0 [May - August]
Core Organising Team focusses on strengthening team ‘organising capacity’, building up experience and
skills through the MP engagement with C4AA (May/June); and decentralised events to demonstrate
support for aid leading to the ALP conference (UPDATED: Dec).
Stage 2.0 [Aug - Nov]
Groups will be organised into four streams:
Schools
Uni & Youth
Community & faith-based groups
General public
Stage 3.0 [Sep’18 - May’19]
For Schools, Uni & Youth may include a structured set program (to coincide with school terms or uni
semester), to maintain relationship and engagement eg an educational program with deliverable projects

24. RESULTS PEOPLE POWER STRATEGY 23
This model is action-orientated. In every relational meeting, we ask that person if they will lead
an action at the end of the meeting. It’s up to us to develop actions that have a clear theory of
change, are engaging, and fit within a compelling story.
In order to win, we need a model that is scalable. As we build relationships and supporters
start to take action, and gain experience, we may be able to invite supporters to take on the
role of leading relational meetings too.
“Bring the lemonade” & “Do you want fries with that?”: Always provide an
appropriate/meaningful task when supporters sign up to a campaign; and encourage stepping
up responsibility after committing to a task.

25. RESULTS PEOPLE POWER STRATEGY 24
The primary role of team members will be to have relational
meetings, managing approximately 10-15 people per campaign.
Team members will also have an additional aspect of their role to
cover logistics, social media, data management.
Eg. relational meetings + logistics, or relational meetings + social
media etc.

26. RESULTS PEOPLE POWER STRATEGY 25
Group member is the conduit between the everyday Australian and a
volunteer. Group members are part of the Volunteer Network, supported by
the Core Organising Team.
Based on the focus on the particular group, the Group Member role is to
increase participation in campaign actions. This could be done through
program delivery (eg educational sessions for Year 10 students; or event
mobilisation (eg fundraising social justice themed movie night)

27. RESULTS PEOPLE POWER STRATEGY 26
1. To shift and shape public opinion on Australian aid and core
campaign issues (eg TB)
2. To bring in new supporters into the Supporter Community circle
3. To deepen engagement in the Supporter Community and
Volunteer Network
Objectives of the Digital Crew are:

28. RESULTS PEOPLE POWER STRATEGY 27
WAYS TO ACHIEVE THE OBJECTIVES:
1. Produce regular creative contents in two streams:
Thematic: proactive value-based content to lead discussions on core campaign theme
Rapid-response: reactive value-based contents to participate in the newsbreak,
commentary on current affairs and event in the zeitgeist
2. Develop supporters engagements and recruit into campaign tactics, by:
Explore different platforms to find new voices (for campaign spokes, micro-influencer)
Engage in dialogues and provide assistance to supporters taking digital actions (eg social
media petitioning, promote event RSVPs)
Organise digital town hall events to foster a sense of community
3. Develop Digital supporter ladders of engagement or paths, to keep track, promote
and diversify forms of participation

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Equity Focused
Evidence Based
Collaborative
Accountable and transparent
Bold and effective Advocates
Builders of Knowledge, Capacity & Empowerment

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join@results.org.au
www.results.org.au