Exclusive AccuraCast event on thought leadership marketing. Part of the Talking Sense Events series on 26 Feb 2019

1. Grow Your Influence:
Re-thinking Influencer Marketing

2. 😘🤞😎👌😂✌😍
2018 – The Year Of The Influencer

8. Influencer Marketing Is Changing
Fraud prevention
Self-regulation
New legislation
Business awareness

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 Methodology – 59 million data points
 Need for benchmarks
 Analysis – normalising per 1k followers
 Results…
Influencer Marketing Benchmark Report

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0
100
200
300
6 12 18 28 53 261 1,200 17,400
Likes
Followers ('000s)
Instagram Likes / 1k followers

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0
1
2
3
4
5
6 12 18 28 53 261 1,200 17,400
Comments
Followers ('000s)
Instagram Comments / 1k followers
Micro influencers drive greater
engagement on Instagram

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0
20
40
60
80
100
120
140
160
0 10 20 30 40 50 60 70 80 90 100
Likes
Followers ('000s)
Twitter Likes / 1k followers

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0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
0 10 20 30 40 50 60 70 80 90 100
Replies
Followers ('000s)
Twitter Replies / 1k followers
Multiple micro influencers would
receive the same level of
engagement as a single mega
influencer

14. © 2019 AccuraCast Limited +44 (0)800 019 6813
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0
10
20
30
0 10 20 30 40 50 60 70 80 90 100
Likes
Subscribers ('000s)
YouTube Likes / 1k subscribers

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YouTube Comments / 1k subscribers
0
20
40
60
0 10 20 30 40 50 60 70 80 90 100
Comments
Subscribers ('000s)
The only platform where mega
influencers are more effective

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0
5
10
15
20
25
30
3,000 8,000 13,000 18,000 23,000
Likes
Followers
LinkedIn Likes / 1k followers

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0.0
1.0
2.0
3.0
4.0
5.0
3,000 8,000 13,000 18,000 23,000
Comments
Followers
LinkedIn Comments / 1k followers
Strong negative correlation
between engagement and
number of followers

18. Takeaways

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 YouTube receives the best
engagement per thousand
followers but delivers the lowest
click-through rates
 Brands are more likely to drive
engagement on LinkedIn by using
in-house influencers
Average Engagement per 1k Followers
Likes / 1k
Followers
Comments / 1k
Followers
Instagram 55.1 1.35
Twitter 37.0 0.76
LinkedIn 12.7 1.51
YouTube 80.1 6.89

20. Must have control & accountability

21. Micro-influencers > Mega influencers

22. Strategy
Process
Tools
Content
In-house thought leadership

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Identifying the best influencers,
creating beautiful content,
enabling a 5-step review process,
facilitating social sharing,
delivers real business impact.
Case Study: B2B service provider
39%
followers
per qtr
436%
organic
impressions
491%
organic
engagements

24. © 2019 AccuraCast Limited +44 (0)800 019 6813
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Farhad
sales@accuracast.com
0800 019 6813
Thank You