1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.1 Promotion A
Student Book
pp 196–203
Promoting your festival
The success of your festival will depend on your managing to attract an audience for the
various events being staged.
Finding your target audience
Consider your programme of events one by one.
Write a brief description of each event and identify the possible target audience(s) for
each.
Name of festival
Central Fest
Description of event Target audience
Nail bar The target audience are aim at Girls teens. The
professional nail specialists give the girls options of
what colour and design they want for their nails and
also this gives the girls an opportunity to ask the nail
experts on how they can keep their nails healthy and
how to look after it.
Face Painting Face painting is aimed at young children. This event is
just for them to have a face paint that they can how off
to their friend and parents.
Cinema Room The cinema room is aimed at families. This gives them
the opportunity to spend family time together and have
a good time watching a comedy film.
Balloon Maker Balloon making is aimed at the children. This is for
them to have a designed of an item they want to carry
around with.
Women’s Institution Café The targeted audience is mainly aimed at women but
also children. The event sells refreshments and cakes.
Idea store (stall) This is aimed at everyone. The idea stall gives out gift
and information about the local community.
Citizenship Stall - Registering to vote This is aimed at adults and this gives them the
opportunity to vote if they haven’t done so.
Raising Awareness- Citizenship This is aimed at everyone who cares about their
environment and issues that affects the local
community to vote for the best way to improve it.
Paramedics This is aimed at everyone who has health issues and
needs help to overcome it. And also the paramedics
came to support anyone that might be injured at the
festival.
Performance The performance is for everyone to come along and
enjoy band music and R&B music and possibly dance to
the beats.
Archery The archery is aimed at everyone who attends the
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2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
festival. This is for them to have a good time with their
families and friends and to compete with one another in
a friendly way.
Bouncy castle There are two bouncy castles; the bigger bouncy castle
is aimed at the teenager and the smaller one for the
children. This is a way for people to who don’t know
each other to have fun together.
Photography The photography is for families and everyone to have a
Diploma Level 2 Information Technology
picture of them taken and a reminder of the festival.
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